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DaimlerChrysler AG - The Making of a New Transnational Corporation

... character of Chrysler as a brand, not as a company. It's not the 'merger of equals' as they mention before merging. IV. The future prospects of ... four pillars: * A ... of the key players in the world automotive industry in the 21st century The company's six ...

(17 pages) 514 0 3.7 24/Feb/2004

Subjects: Businesss Research Papers > Case Studies > Automotive Companies