Essays Tagged: "advertising strategy"

Godiva Europe Case study

Marketing StrategyGodiva Europe CaseShould Godiva International develop a common advertising strategy?Godiva International seeks to unify its image and product around the world. But ... aintain the prestige of the brand name while unifying its image despite cultural barriers. The main advertising challenge is to create a common message. The market is full of several other successful ... g competitive advantage, being a subsidiary of the Campbell Soup Company. Godiva wants to unify its advertising message into a global and common campaign. This task will be difficult due to the differ ...

(2 pages) 200 1 4.5 Apr/2004

Subjects: Businesss Research Papers

Evaluation of Coca-cola's advertising strategy.

Evaluate Coca-Cola's Advertising Strategy.I. Introduction.Coca-Cola was invented in 1886, and at the end of the century i ... hem anytime, as their advertisements emphasized. To reach this goal, they made use of an attractive advertising and other strategies; finally they created one of the most powerful brands in the histor ... egies; finally they created one of the most powerful brands in the history of marketing. Therefore, advertising plays a big role in Coca-Cola's success, which is a typical example to other companies. ...

(4 pages) 244 2 4.8 Aug/2005

Subjects: Businesss Research Papers > Case Studies

Creating A Successful Web Presence

rs. The competition to be noticed is ferocious - so your web page design must be unmatched and your advertising strategy concentrated to increase your traffic. Organization is a key factor in c ...

(2 pages) 19 0 5.0 Nov/2001

Subjects: Businesss Research Papers

Probability Distribution in Research Simulation

Amanda works for a company name Aquine and she recently restored the advertising strategy and selected Krysten as the board spokesperson. Krysen was known for winning al ... and Amanda in order to see a research report in regard to the drop in sales. In Jean's opinion, the advertising of the products isn't enough and effective. Amanda believes that the amount of the watch ... . I chose the following as my decisions:•Perception about Chronometers $7,000•Response to Advertising $7,500•Mechanical Watch Industry Data $5,500For the Processes for Further Investiga ...

(3 pages) 422 0 4.1 Aug/2007

Subjects: Businesss Research Papers > Management

The Tactics of Tobacco Advertisers

the Dignity of the Human Person: Cigarette Girls Tobacco companies are now turning to a new advertising strategy involving scantly clad women selling cigarettes in popular nightclubs to young ...

(2 pages) 729 0 0.0 Feb/2008

Subjects: Social Science Essays > Current Issues

Applying Time Series Methodologies

time series. (Lind, Marchal & Wathen, 2004)The first assignment for the team was predicting the advertising budget. There needs to be an effective advertising strategy in place. The team needs to ... an effective advertising strategy in place. The team needs to decide the variables that affect the advertising budget. Those variables are sales, retail coverage and competitors budget for advertisin ...

(2 pages) 680 0 4.3 Feb/2008

Subjects: Businesss Research Papers > Management > Management Planning & Decision Making

International Strategy for Wal-Mart

er acceptance. Wal-Mart has over 2,660 stores in fourteen countries and the Low Price Promise is an advertising strategy that is known in any language. Sales have topped over $62.7 billion and continu ...

(4 pages) 67 0 0.0 Oct/2008

Subjects: Businesss Research Papers

Wal-Mart and Human Resource Management

er acceptance. Wal-Mart has over 2,660 stores in fourteen countries and the Low Price Promise is an advertising strategy that is known in any language. Sales have topped over $62.7 billion and continu ...

(3 pages) 29 0 3.0 Oct/2008

Subjects: Businesss Research Papers

Case study for Case 16 Danone: Marketing The Glacier In The United States

ood service sales. Danone will still manage sourcing and reserve control of Evian's brand image and advertising strategy. Remarkably, the agreement includes incentives for Coke's effect to step up dem ...

(7 pages) 40 1 0.0 Apr/2010

Subjects: Businesss Research Papers