Essays Tagged: "Agunnaryd"

IKEA in Japan

by taking the initials of the founder, Ingvar Kamprad, and adding the first letters of Elmtaryd and Agunnaryd, the farm and village where he grew up . IKEA is a very successful brand. In 2003, it was ...

(10 pages) 268 0 3.7 Sep/2006

Subjects: Businesss Research Papers > Case Studies

IKEA's Marketing Strategy

y specialize in inexpensive but modern Scandinavian furniture designs. IKEA first opened in 1943 in Agunnaryd, Sweden. It now has 123,000 employees in 25 countries and/or territories and generates ann ...

(5 pages) 22 0 0.0 Oct/2010

Subjects: Businesss Research Papers > Management > Human Resource Management

Ingvar Kamprad & IKEA

ng;land, in the south of Sweden. He was raised on a farm called Elmtaryd, near the small village of Agunnaryd. Even as a young boy, Ingvar knew that he wanted to develop a business. He started by sell ... The name IKEA was formed from the founder's initials (I. K.) plus the first letters of Elmtaryd and Agunnaryd, the farm and village where he grew up. IKEA originally sold pens, wallets, picture frames ...

(5 pages) 37 0 4.5 Mar/2009

Subjects: Businesss Research Papers > Case Studies