Essays Tagged: "Agunnaryd"
IKEA in Japan
by taking the initials of the founder, Ingvar Kamprad, and adding the first letters of Elmtaryd and Agunnaryd, the farm and village where he grew up . IKEA is a very successful brand. In 2003, it was ...
Subjects: Businesss Research Papers > Case Studies
Ingvar Kamprad & IKEA
ng;land, in the south of Sweden. He was raised on a farm called Elmtaryd, near the small village of Agunnaryd. Even as a young boy, Ingvar knew that he wanted to develop a business. He started by sell ... The name IKEA was formed from the founder's initials (I. K.) plus the first letters of Elmtaryd and Agunnaryd, the farm and village where he grew up. IKEA originally sold pens, wallets, picture frames ...
Subjects: Businesss Research Papers > Case Studies
IKEA's Marketing Strategy
y specialize in inexpensive but modern Scandinavian furniture designs. IKEA first opened in 1943 in Agunnaryd, Sweden. It now has 123,000 employees in 25 countries and/or territories and generates ann ...
Subjects: Businesss Research Papers > Management > Human Resource Management