Essays Tagged: "Air Jordan"

Marketing and history of the new Air Jordans

Air Jordan I-XVIIThe Air Jordan XVII breaks new ground, not in the area of technology, but in the ar ... on sales in fiscal 1997, Nike has targeted $12 billion in sales by the year 2000. (Nike Consumer Affairs packet, 1996)The SWOOSH logo is a graphic design created by Caroline Davidson in 1971. It repre ... her $35.00. In spring of 1972, the first shoe with the NIKE SWOOSH was introduced (Nike Consumer Affairs packet, 1996)The Beginning of Air Jordan'sIn 1984, the Chicago Bulls selected North Carolina's ...

(10 pages) 219 0 4.0 Dec/2002

Subjects: Businesss Research Papers > Marketing


head and ask for "Big Wolf" The man invites you in and calls for Big Wolf.Big Wolf comes down the stairs wearing a football jersey and a pair of dark blue shorts. The logo on the shirt says 49ers, his ... ys, "You have the right address and this is the same family, however that furniture was a fold up chair and a few pieces of wood, and that Big Screen TV was 13 inches. That is it nothing else. If you ...

(5 pages) 77 1 1.8 Jul/2003

Subjects: Literature Research Papers > Creative Writing > Descriptive Essays

Personal Marketing Plan.

en I was playing basketball. Of course, his shoes are one of my favorite collections. I got several Air Jordan basketball shoes in my closet. I can say I am an expert of Air Jordan shoes.My past worki ... ind of shoes or clothes are suitable for customers. I got a very good sales record. I have sold 30 pairs of shoes in one month. I think the reason why I can sell so many shoes to customers was that I ...

(3 pages) 131 0 3.0 Oct/2003

Subjects: Businesss Research Papers > Marketing


was trying to learn and develop my basketball skills. I wanted to be like my idols such as Micheal "AIR" Jordan, Julius "Dr. J" Erving, Pete "Pistol" Maravich, and the little sensation Isaiah Thomas I ...

(2 pages) 25 0 3.0 Apr/2004

Subjects: Literature Research Papers > Creative Writing

The Success of Nike.

signed with Nike. This proved to be the biggest and most successful shoe signing probably ever. The Air Jordan is launched and sky rockets to number one. A campaign that started out as just shoes has ... ber one. A campaign that started out as just shoes has now grown to all basketball apparel. Why the Air Jordan was so successful was because it was something new. It looked flashy, it felt comfortable ...

(8 pages) 533 2 4.4 May/2004

Subjects: Businesss Research Papers > Case Studies > Clothing, Footwear and Cosmetics

Michael Jordan

underprivileged kids to be able to have access to his materials just as much as the rich ones. "The Air Jordan ads also endorsed Jordan's racially neutral middle class identity and displaced his black ...

(6 pages) 64 0 5.0 Jun/2005

Subjects: Literature Research Papers > Biographies

Materialism in young children in the world today.

ferent values and won't allow him to spend over $100 for sneakers. Julian only had enough to buy a pair of sneakers from Target. The group leader of the boys, Josh, told Julian that he couldn't be a p ... . Josh had seen an advertisement of the Jordans on TV and saw that his older brother was wearing a pair just like them. Without noticing it, Josh advertised the new sneakers to the other boys, making ...

(11 pages) 46 0 0.0 Jun/2006

Subjects: Social Science Essays > Society and community > Children and Youngsters

Michael Jordan: Biography

ility, vividly illustrated by dunking from the foul line and other feats, earned him the nicknames 'Air Jordan' and 'His Airness'." (Wikipedia) Even though he has retired from basketball now, he will ... rdan) Jordan has been also influential in the sportswear industry. Nike started off with the famous Air Jordan line of shoes. Now the partnership with MJ and Nike is so successful that Nike created a ...

(5 pages) 11 0 0.0 Mar/2007

Subjects: Humanities Essays > Health & Medicine > Sports

Gun Control

other, there would be one less black man and one more statistic. You know what I got robbed for? A pair of Air Jordan's. I could not believe that people were still killing over shoes. That is a situat ...

(5 pages) 9 0 0.0 Jul/2001

Subjects: Literature Research Papers


der of Nike) took Nike from being nothing to a $4 billion business and turned himself into a billionaire. I am going to explain how he achieved this feat.Phil Knight graduated at the University of Ore ... e the two most high-profile athletes in that same era.Nike designed a shoe for Michael, called the "Air Jordan". The Air Jordans were not only unconventional, but illegal! In the NBA, black shoes were ...

(4 pages) 10 0 0.0 Aug/2001

Subjects: Literature Research Papers

Air Jordan

air jordan In the past few weeks, the sports world has been dealing with life without Michael Jordan ...

(2 pages) 806 0 0.0 Feb/2008

Subjects: Humanities Essays > Health & Medicine > Sports

Corporate Interests : Saving Versus Spending

is a recent and very expensive fad of buying shoes. Not just any shoes of course, I am speaking of Air Jordans. Two pairs of shoes are released monthly, prices range from $120 to $200. Their extreme ...

(2 pages) 11 0 0.0 Feb/2008

Subjects: Social Science Essays > Controversial Issues

Nike Social Responsibility

ay range from high end baseball bats to complete clothing lines including famous brands such as the Air Jordan line. At a point in time Nike was in trouble for abusing child labor laws overseas, this ... better helping the world. With all the problems in the current world today it is a breath of fresh air companies finally taking responsibility for all the things they are doing. If I was to choose a ...

(3 pages) 38 0 5.0 Dec/2008

Subjects: Businesss Research Papers > Management

Nik:e The Sweatshop Debate

s 13 years old. This is in violation of Chinese Labor law (Hill, 2009). Accusations were made that "Air Jordan's," were made in Indonesia by 11 year old children. Again, this is against Indonesia Chil ...

(3 pages) 136 0 3.7 Apr/2009

Subjects: Businesss Research Papers > Management

Michael Jordan Fanatics!

le the amount of the other? That is because one of the sweatbands has a little man jumping into the air with a basketball in his hand. That's the "jumpman" logo for all Michael Jordan products. I woul ... People everywhere want to be seen in the shoes with the Jordan logo. Jordan has released over 100 pairs of shoes. These shoes usually go for about $100 to $150 but can sell for as high as $2000. Thou ...

(4 pages) 1327 0 0.0 Apr/2009

Subjects: Social Science Essays > Society and community


s approachability and attracting a sense of openness crucial to the revitalized brand identity. The air Jordan logo is a visual log. The air Jordan logo was designed by Tinker Hatfield. The shape of t ... e in the logo makes the logo look highly appealing to his fans all over the world. The Color of the Air Jordan Logo displayed Micheal Jordan's posture in the logo is painted in black. The logo depicts ...

(2 pages) 0 0 0.0 Oct/2014

Subjects: Art Essays > Film & TV Studies > Film Review and Analysis