Essays Tagged: "Amos Tversky"

Prospect Theory

ical expectation of the uncertain option is $1250. This is known as risk-aversion. But Kahneman and Tversky found that the same people when confronted with a certain loss of $1000 versus a 50% chance ... mplifies complex budget decisions in ways that significantly affect consumer behavior (Kahneman and Tversky 1981, 1984) and has been incorporated into economic theory (Shefrin and Thaler 1988). The im ...

(5 pages) 87 0 3.0 Mar/2006

Subjects: Businesss Research Papers > Marketing

Business Research

bias is inherent in human behavior is rooted in the field of social cognition" (e.g., Kahneman and Tversky 1973a, b; Tversky and Kahneman 1974). The author, Bartov (2008), goes on to say, "This behav ... etrieved July 4, 2008, from Accounting & Tax with Standards database. (Document ID: 1489536601).Tversky, A., & Kahneman, D. (1974). Judgment under uncertainty: Heuristics and biases. Science, ...

(2 pages) 44 0 3.0 Sep/2008

Subjects: Businesss Research Papers > Marketing

Logic vs Emotions

(4 pages) 3 0 0.0 Dec/2014

Subjects: Literature Research Papers > North American > Authors