Essays Tagged: "apple computers"

Apple Computers (short)

Apple ComputersApple computers started out with two men. Steve Jobs and Steve Wozniac. In the 70's t ... But he was given the cold shoulder at the convention at San Francisco. Their first pc was named the Apple II. Their company grew large and was the first personal computer bussniess to get so far. Thei ... he company Xerox for their color and mouse and operational capabilities. Because of that technology Apple Company became a billion dollars ahead of any other company out there at that time. Bill Gates ...

(1 pages) 102 0 3.3 Mar/2003

Subjects: Science Essays > Computer Science

Apple, the computer of "Yesterday?".

Apple, the computer of "yesterday?"Steve Wozniak and Steve Job, two good friends from high school st ... two good friends from high school started a revolution that will never end. They invented the first Apple computer (1976, www.apple-history.com) the basis for all personal computers to come, the Apple ... people of today, the first testers of the computer did not take them seriously. It wasn't until the Apple II came out in 1977 that people started paying attention to Apple computers. The Apple II pric ...

(3 pages) 176 2 1.3 Mar/2003

Subjects: Science Essays > Computer Science

Donna Dubinsky. The business strategy of dubinsky led Apple Computer Inc. to become a major player in the computer industry

any instances outwitted. She has had the support of her boss, Roy Weaver, since the day she arrived Apple Computers; and Weaver has expanded her responsibilities, challenged and rewarded her for her g ... isions- sharply hits the protagonist in this case.Diagnosis of Company SituationDubinsky walks into Apple Computers in 1981, when the PC industry is in boom and the company is experiencing tremendous ...

(5 pages) 465 0 4.5 Dec/2003

Subjects: Businesss Research Papers > Marketing

Understanding Organisations

trast this with a small organisation, thirsty for success in an emergent market such as Steve Job's Apple Computers in the early eighties. Here was a company led by a very strong character that was hi ...

(5 pages) 89 0 5.0 Feb/2004

Subjects: Businesss Research Papers

Apple Computer Case Study

Apple Computers is perhaps the one computer company with the most interesting story line ever. Most ... associate a simple computer company with a long and dramatic tale filled with ups and downs however Apple's story is just that. The first major computer company to hit the personal computing market, o ... t that. The first major computer company to hit the personal computing market, one would think that Apple would be a more common and familiar name than Microsoft is today in the computing world. Howev ...

(5 pages) 425 2 3.2 Apr/2004

Subjects: Businesss Research Papers > Case Studies > Computer and Electronics Companies

Strategic Analysis of Apple Computers Inc.

Apple Computer, Inc. is headquartered in Cupertino, California is a leader in the PC field for home, ... music player. The manufacturing facilities are located in Sacramento, California and Cork, Ireland. Apple produces their own keyboards and "Mouse" input devices. Apple's operating segments include the ... ales force, third-party wholesalers and resellers, and its own retail stores. As of September 2003, Apple and its subsidiaries worldwide had 11,000 employees and over 2,500 temporary employees.Apple C ...

(18 pages) 1551 1 4.9 May/2004

Subjects: Businesss Research Papers > Case Studies > Computer and Electronics Companies

Marketing - Would You Buy This Apple?

Would You Buy This Apple?Lead Story-Dateline: USA Today, July 15, 2002The article discussed good advertisement establis ... 2The article discussed good advertisement establishes great brand images. Some examples used were Snapple, Kia, Sprint and the Apple computer, IMac. The following topics were discussed and evaluated b ... computer, IMac. The following topics were discussed and evaluated by our team members, the role of Apple advertisements and "personality", advertising and the creation of brand success, market share ...

(4 pages) 116 1 4.0 Aug/2004

Subjects: Businesss Research Papers

Marketing Communications Plan for Consumer Electronics

EXECUTIVE SUMMARY 6APPLE COMPUTERS 6MARKETING AND COMMUNICATIONS OBJECTIVES 6TARGET MARKET 7TACTICS 8ACTIONS 8SITUATION ... CORPORATION 15DISTRIBUTION 16HI-FI SPECIALIST RETAIL OUTLETS 16WHOLESALE OUTLETS 16ONLINE STORES 16APPLE'S OWN RETAIL STORES 16APPLE CO. 16PEST ANALYSIS 17POLITICAL FACTORS 17ECONOMICAL FACTORS 17SOC ... d Direct Marketing: 28TV: 28Radio: 28Publicity-public relations: 28Sales Assistants 29Exhibitions 30Apple Centres Promotion 30After Launch campaigns 30CONTROL 313 M'S 32MEN/WOMEN 32MONEY 32MAGAZINE AN ...

(38 pages) 719 1 4.7 Jan/2005

Subjects: Businesss Research Papers > Marketing

Please comment on the effect that alliances such as Apple and Microsoft can have on competition within the context of Operations Management.

term applied to the correlation of activities which achieve the core objectives of an organisation.Apple and Microsoft are companies which come from very different cultures, Apple a very steady stabl ... dy stable environment, which non-the-less appreciates and recognizes employee input. For example at Apple computers, Cupertino, California, all employees who worked on the design of the original Macki ...

(2 pages) 33 0 5.0 Aug/2006

Subjects: Businesss Research Papers > Case Studies > Computer and Electronics Companies

Information Systems case study

systems include: Microsoft DOS, Microsoft Windows (various versions such as XP, Vista), MAC OS - by Apple Computers, UNIX & LinuxThe three major functions of an operating system-Allocation and Ass ...

(2 pages) 73 0 0.0 Aug/2007

Subjects: Science Essays > Computer Science

Cisco System

Nihon Cisco, the company?s first subsidiary, was opened in 1992. The company hires Pete Solvik, an Apple Computers veteran to be its Chief Information Officer. In his Live Keynote Address at Comdex/F ...

(25 pages) 48 0 0.0 Feb/2008

Subjects: Science Essays > Computer Science > Internet and networking

Cisco System

Nihon Cisco, the company?s first subsidiary, was opened in 1992. The company hires Pete Solvik, an Apple Computers veteran to be its Chief Information Officer. In his Live Keynote Address at Comdex/F ...

(25 pages) 93 0 5.0 Feb/2008

Subjects: Science Essays > Computer Science > Internet and networking

Apple Case Study

How has Apple Computers, under Steve Jobs' leadership, managed to become a major world company, since 1997 ( ... 0 Years)?Steve Jobs is a very smart person and dare to cross boundaries that no other leader in the Apple was willing to cross. Steve Operation's focused on merging Apple's technology with Microsoft b ... combine forces and others Corporations (e.g. automobile, airlines, etc.) This was a success in the Apples vision.With Apple approach and their Functional and Global Strategy of Operations, Marketing ...

(5 pages) 354 0 4.0 Apr/2008

Subjects: Businesss Research Papers > Case Studies

Ipod Product Life Cycles

For the past years we have seen how APPLE Computers Inc. has not only introduced the IPod into the market for music players, but created ... troduced to in 2001 and has since grown into a recognized cultural symbol. Designed and marketed by Apple Computer, iPod is a brand of digital audio/video players that stand apart from the rest due to ... sleek design. Customers can carry their entire music collection and more in their pockets. Although Apple Computer already had a huge following of loyal customers, the iPod has created a new generatio ...

(3 pages) 87 0 5.0 Dec/2008

Subjects: Businesss Research Papers > Marketing

Defining Marketing

iche and exploited it to generate massive amount of sales, those three are Starbucks, Coca-Cola and Apple Computers.Starbucks’ marketing strategy was to create an experience for each customer, wh ... d packaging to create a multi-billion dollar company that offers its products in over 200 countries.Apple Computers has recently launched a huge Mac vs. PC campaign. Apple is targeting the inadequacie ...

(3 pages) 41 0 3.0 Dec/2008

Subjects: Businesss Research Papers > Marketing

Vandalay Industries Competitive Analysis

represents 32% of the market. Hewlett-Packard follows closely behind Dell with 25%. As of mid-2008, Apple and Acer vied for third place with 8.1% and 8.5% respectively (Los Angeles Times, 2008). Had A ... e with 8.1% and 8.5% respectively (Los Angeles Times, 2008). Had Acer not acquired Gateway in 2007, Apple would surely have taken the third-place position in U.S. market share.The majority of computer ...

(10 pages) 35 0 0.0 Apr/2009

Subjects: Businesss Research Papers > Marketing

Life Cycle Management Analysis

gement AnalysisDoreen YoungAxia College of University of PhoenixFor the past years we have seen how APPLE Computers Inc. has not only introduced the IPod into the market for music players, but created ... troduced to in 2001 and has since grown into a recognized cultural symbol. Designed and marketed by Apple Computer, iPod is a brand of digital audio/video players that stand apart from the rest due to ...

(4 pages) 34 0 3.0 May/2009

Subjects: Businesss Research Papers > Marketing