Essays Tagged: "Apple Store"

Apple computer Marketing

IntroductionApple Computer Inc. designs, develops and markets a line of portable digital music players called iP ... o expect that it will increasingly become a target of special interest groups about everything from Apple's environmental policies to their community relations programs or lack thereof. To address the ... address these emerging issues, this marketing plan will outline a marketing strategy that will help Apple Computer Inc to develop new markets for its iPod product line.Situational AnalysisCurrent Prod ...

(11 pages) 473 2 4.7 Apr/2005

Subjects: Businesss Research Papers

Annotation for "Apple Takes Branding Cue from Bob Dylan."

Michael Krauss, in "apple takes branding cue from Bob Dylan", describes the marketing strategies of Apple computer corp. ... egies of Apple computer corp. to increase the market share of its products and make the brand name "apple" known by more and more people. Krauss lists and explains many strategies that the Apple compu ... uccess in the competitive market.In this article, Krauss explains several marketing strategies that Apple computer corp. uses to innovate itself to a more competitive company and to strive for more ma ...

(4 pages) 52 0 1.0 Oct/2005

Subjects: Businesss Research Papers > Marketing

Apple's Retail Attempt

In 2001, Apple Computer's CEO, Steven P. Jobs, had an idea to open posh Apple retail stores throughout the co ... en posh Apple retail stores throughout the country. He felt that customers would be more apt to buy Apple's pricey, extravagant computers if they had a conducive environment in which to shop. In addit ... a conducive environment in which to shop. In addition, he reasoned that exclusive stores would give Apple an opportunity to sell additional Apple products and services.Though a number of Apple's compe ...

(3 pages) 40 0 4.3 Apr/2008

Subjects: Businesss Research Papers > Case Studies > Computer and Electronics Companies

surviving disruption

ar ancaman , kemudian Disruptive innovations annihilated targetnya. Sebagai contoh adalah amzon dan apple store yang menyerang tower records dan musicland. Disruptive innovations kadang sangat cepat d ...

(2 pages) 0 0 0.0 Sep/2013

Subjects: Businesss Research Papers > Management


(6 pages) 1 0 0.0 Nov/2014

Subjects: Literature Research Papers > North American