Essays Tagged: "automobile market"

US-Japan Automobile Trade Relations

changed Quality is good, but more quantity is necessaryIt is unfortunate that the U.S. chose to use automobiles as its wedge to open the alleged 'closed' markets of Japan. One Japan-based managing exe ... e Japan-based managing executive of the Big Three has even admitted that they consider the Japanese automobile market to be open. Japan is not the island of protectionism in a sea of free trade that i ...

(5 pages) 159 1 3.7 Dec/1995

Subjects: Social Science Essays > Economics

How does GM beat Ford in China.

Everyone knows that there is a huge automobile market in China. The prosper economy in China was boosting the future car-purchasing powe ... lso know that those who entered first would have the biggest cake.But the problem then was that the automobile industry strictly controlled by the government. In 1990's, China government didn't want t ... n 1990's, China government didn't want to see too much foreign investment flood into China's infant automobile manufacture area. At that time, all big auto-manufactures wondering around the huge oppor ...

(2 pages) 170 0 4.3 Oct/2003

Subjects: Businesss Research Papers > Case Studies > Automotive Companies

Marketing Communication Brief: Toyota Prius 2004-2005 plan [Draft version]

e1. Table of Contents 22. Executive Summary 63. Introduction 74. Review of Marketing Plan 74.1. The Automobile Market 74.2. Toyota: SWOT Analysis 114.3. Consumer Behaviour Analysis 124.4. Competitors ... ear communication plan for Prius, this plan will then focus on the launch of Prius in the Australia automobile market. The budget has been set at $4m (approximately $2000 per car for 2 years).Traditio ...

(65 pages) 1144 1 3.3 May/2004

Subjects: Businesss Research Papers > Marketing

Iundustrie Pininfarina: The New Customer Decision

Competitive EnvironmentIn the near term, the environment in the European automobile market appears bleak and may result in a shakeout that increases pressure for change on E ... hift production mix from bodies to higher marginal final assemblyIn sum, stagnant market growth for automobiles, potential threats to Pininfarina's existing customers by more efficient volume manufact ...

(8 pages) 58 0 3.7 Jun/2006

Subjects: Businesss Research Papers

BMW Motorcycles Developing a Strategy for Distribution Channel Management

mpromising pursuit of the superlative. The result? Outstanding brands with an unmistakable profile. Automobiles and motorcycles which fascinate people all over the world and which win legions of new a ... oyce Motor Cars, the BMW Group has its sights set firmly on the premium sector of the international automobile market. To achieve its aims, the company knows how to deploy its strengths with an effici ...

(11 pages) 88 0 3.0 Oct/2007

Subjects: Businesss Research Papers > Case Studies > Automotive Companies

General Motors: The Decline of an Automotive Giant

Question 1: Using Porter's 'five forces' framework, discuss the competitiveness of the global automobile market.Porter's five forces framework is a model of competitive industry structure. These ... r performance is common. (Jobber, 2007).Before we discuss about the barriers of entry to the global automobile market, we have to understand what barriers to entry is. In a market, when all the firms ...

(5 pages) 161 0 5.0 Feb/2008

Subjects: Businesss Research Papers > Case Studies

The primary internal and external influence on the General Motors Corporation

hanging political environment is demonstrated.IntroductionGeneral Motors Corporation is the largest automobile manufactures in the world. The corporation, which is located in Detroit, employs more tha ... people and sells cars and trucks in about 35 countries. The corporation has a dominant influence in automobile market in the United States and other developed market such as the United Kingdom, Canada ...

(15 pages) 107 0 0.0 Jan/2009

Subjects: Businesss Research Papers

Product Offering

owth in hydrogen refueling stations and fuel cells themselves will become less expensive.The entire automobile market is still in a recovery process according to and J.D. Power and A ... s in prices of inputs such as steel, aluminum, plastics and rubber, which go into the production of automobiles. Hyundai is exposed to the risks with foreign exchange rates mainly import of components ...

(5 pages) 83 0 0.0 Nov/2010

Subjects: Businesss Research Papers > Marketing