Essays Tagged: "Bausch & Lomb"

CooperVision versus CIBA

fraction litigation in the United States, CIBA filed a similar patent abuse suit in Ireland against Bausch & Lomb. (Del Pizzo, N. 2002) CIBA is maintaining Bausch & Lomb's PureVision contact l ... Patent 819258. (Del Pizzo, N. 2002) CIBA freshly won a suit in the United States that will prohibit Bausch & Lomb from producing or selling PureVision in the U.S. until April 2005, and through fur ...

(6 pages) 25 0 5.0 Dec/2006

Subjects: Businesss Research Papers > Case Studies

A public relations challenge.

AbstractBausch & Lomb presented PureVision® a year ago in Hong Kong. Due to some reasons, the produc ... his project and the development of this campaign.1.Management Overview1.1 Background of organizationBausch & Lomb is an eye-health company, dedicated to perfecting vision and enhancing life for co ... ble contact lenses and lens care products, and ophthalmic surgical and pharmaceutical products. The Bausch & Lomb name is one of the best known and most respected healthcare brands in the world.Vi ...

(11 pages) 888 0 4.5 Aug/2003

Subjects: Businesss Research Papers > Marketing

Public Relations Roll

AbstractBausch & Lomb presented PureVision about two years ago in Hong Kong. Due to some reasons, the pr ... PR campaign was planned by linking the 'planning model' and 'evaluation model'.Public Relations RollBausch & Lomb is an eye-health company, dedicated to perfecting vision and enhancing life for co ... ble contact lenses and lens care products, and ophthalmic surgical and pharmaceutical products. The Bausch & Lomb name is one of the best-known and most respected healthcare brands in the world. B ...

(3 pages) 254 0 3.0 May/2004

Subjects: Businesss Research Papers > Marketing