Essays Tagged: "Bernard Arnault"
Case Study LVMH, Strategy and future: Diversification.
Thompson, Strickland & Gamble 2005, p. C509). The rapid portfolio diversification took off when Bernard Arnault became president of LVMH in 1989. He expanded the company and acquired a number of s ... rces and the "story" of the brand that is needed to succeed are two elements that create a barrier. Bernard Arnault explained that a brand needs a heritage; you can not cross cut and succeed (Thompson ...
Subjects: Businesss Research Papers > Case Studies
LVMH strategy
ng corporate brand personality. These are ongoing goals that have been designed by CEO and Chairman Bernard Arnault. The broad nature of the goals gives the company much leeway in how it achieves them ...
Subjects: Businesss Research Papers > Management