Essays Tagged: "BMW i3"
Marketing and Brand Management
;6Consumer, Brand and Marketing Relationships �7What makes brand great? �7Branding of BMW �8Chapter Three: Methodology �8Research Method �9References �10Propo ... study gives a literature on branding, brand equity, global brand management, a brief case study on BMW, one of the leading auto brands in the sector and how they successfully apply branding and marke ...
Subjects: Businesss Research Papers