Essays Tagged: "Boeing 737"

Southwest Airlines (NYSE: LUV) HOW IT ALL STARTED: Southwest Airlines (SWA) begins in June 18, 1971, when SWA first operated a first airline consul between Houston, Dallas and San Antonio.

thwest's first priority. Five years after the first operated a twin-engine the SWA places its sixth Boeing 737 into service while flying over one and a half million satisfied customers to their destin ... cities to make it even faster and more convenient for people to fly. Year later SWA added its 22nd Boeing 737 to the family and it was the first 737 to be completely owned by SWA. Furthermore, in 198 ...

(4 pages) 633 0 4.0 Dec/2002

Subjects: Businesss Research Papers

A Study on Southwest Airlines.

ervice. Southwest was incorporated in Texas andcommenced Customer Service on 18 Jun 1971 with three Boeing 737 aircraft servingthree Texas cities - Dallas, Houston, and San Antonio. Today Southwest op ... raft servingthree Texas cities - Dallas, Houston, and San Antonio. Today Southwest operates over350 Boeing 737 aircraft in 58 cities. Southwest has the lowest operating cost structure inthe domestic a ...

(5 pages) 746 0 3.8 Sep/2003

Subjects: Businesss Research Papers > Case Studies

Marketing Mix At Garuda Indonesia.

y 47 aircrafts, which consists 5 types of planes. 37 of these aircraft are fairly new, including 19 Boeing 737s and 3 Boeing 747-400. In addition, at this time, Garuda Indonesia has more than 600 pilo ...

(12 pages) 161 0 4.7 Nov/2003

Subjects: Businesss Research Papers > Marketing

Case Study: Internal analysis of Ryanair

s (Annual Report 2004, p. 3). All aircrafts are of a single type. Ryanair has ordered 225 brand new Boeing 737-800 aircrafts. The average aircraft age was about 10 years vs. easy Jet's was 5.1 years ( ... charge applied to Ryanair was less than 7 .* Ryanair has an option to get 200 additional brand new Boeing 737-800 from Boeing.* Internet as major distribution platform with very huge attractionRyanai ...

(5 pages) 511 0 4.3 Mar/2006

Subjects: Businesss Research Papers > Case Studies

Marketing Mix MKT421: Southwest Airlines

est can offer lower fares than their competition. For example, Southwest used one type of aircraft, Boeing 737s, all equipped with the same flight instruments. By doing so, Southwest saves time and mo ...

(5 pages) 432 0 4.5 Apr/2006

Subjects: Businesss Research Papers > Case Studies

Balanced Scorecard and Strategic Analysis of Southwest Airlines

ncorporated in 1967 and is headquartered in Dallas, Texas. As of December 31, 2005, it operated 445 Boeing-737 aircrafts and provided service to 61 cities in 31 states. The company also provides frequ ... g* No Alliances with other airlines* Poor advertising campaign* Poor in flight services* Only using Boeing 737Opportunities* International market development* Widened domestic market* Improving techno ...

(9 pages) 955 3 4.7 May/2006

Subjects: Businesss Research Papers > Case Studies

Blue Dart

8 million domestic and about one million international shipments.Its shipments are aboard its three Boeing 737 aircraft or about 3,000 vehicles. Warehouses at 14 locations across the country as well a ...

(2 pages) 19 0 0.0 Jul/2006

Subjects: Businesss Research Papers > Case Studies

Analysis of SouthWest Airlines

ations* 3,000 Daily Airline Flights* 35,000 Employee's* Serves 60 Cities in 30 Us States* Fly's 380 Boeing 737 Jets* Southwest Airline is 10% Employee Owned* Southwest Airline has been profitable ever ... e that in consideration when they choose to fly with a low-cost carrier.TechnologicalDescription of Boeing 757, Southwest Airlines only utilizes this type of jets.Engine: 2 turbofansCruise speed: 856 ...

(7 pages) 319 0 3.7 Aug/2006

Subjects: Businesss Research Papers > Case Studies

Generic strategy in Southwest Airline

commission to hair a travel agent, and save paper and printing expending. Second, SWA using only of Boeing 737s and just offers coach seats and does not offer in-flight meals. Boeing 737 just has four ... allows for bigger competitors to reach further out. Another weakness of SWA is their preference of Boeing 737s, it is Being limited to solely type of airplane leaves them with little flexibility when ...

(4 pages) 124 0 4.0 Oct/2006

Subjects: Businesss Research Papers > Case Studies

Marketing Mix Paper

hwest lowered their cost without slashing service or quality was to use a single type of aircraft, "Boeing 737s; all equipped with the same flight instruments." (Southwest) Southwest has saved million ...

(6 pages) 571 0 4.6 May/2007

Subjects: Businesss Research Papers > Marketing

Strategy And Policy SWA

d made a move. The idea was simple: "short-haul, point-to-point flights; a fleet consisting only of Boeing 737's; high-frequency flights; low fares; and no international flights." All this was to be o ...

(3 pages) 54 0 2.0 Mar/2001

Subjects: Businesss Research Papers > Case Studies

Marketing Mix

and can offer lower fares than their competition. For example, Southwest uses one type of aircraft, Boeing 737s; all equipped with the same flight instruments. By doing so, Southwest saves time and mo ...

(5 pages) 85 1 3.7 Aug/2007

Subjects: Businesss Research Papers > Marketing

Southwest Airline in Baltimore

ents, which would be further discussed in Q2.The use of a single aircraft type: Southwest uses only Boeing 737 and standardizes the cockpit configuration. These minimize additional training requiremen ...

(6 pages) 166 1 3.0 Jan/2008

Subjects: Businesss Research Papers > Case Studies

Airline industry is one of the fragile industries in the market. Since the tragic events of September 11th some of its profound consequences are coming to light now

has grown from a Luton base offering two routes from Luton to Glasgow and Edinburgh, served by two Boeing 737 aircraft, to one that offers 125 routes from 39 European airports, operating 72 aircraft ... n airports, this limits the number of customers they can attract. Recently EasyJet ordered over 100 Boeing plane in order to supply the demand and expand its routes in Europe. EasyJet and Ryanair are ...

(8 pages) 80 0 0.0 May/2008

Subjects: Businesss Research Papers > Case Studies

Designing, implementing and managing the proposed Changes in Southwest Airline

the Southwest Airline Co. has the lowest operating cost by having only one variety of aircraft, the Boeing 737, which makes schedules, maintenance and training easier and cost effective. The airline a ...

(10 pages) 38 0 0.0 Jun/2008

Subjects: Businesss Research Papers

Southwest Airlines

Introduction:Southwest Airlines Corporation was incorporated in Texas in 1971 with only three Boeing 737 aircraft's and gradually expanded to 417 Boeing 737 jets that drive the company to succes ...

(3 pages) 56 0 0.0 Oct/2008

Subjects: Businesss Research Papers > Case Studies

Airline Industry Efficiency

t by up to five percent without a large increase in weight. Winglets are most commonly found on the Boeing 737. The increase of lift created by the winglets on the B737 reduces fuel burn by 3.5 to 4.0 ... ves the plane’s downtime. Winglets now come on over eighty-five percent of new B737 orders and Boeing also offers them in retro kits for older B737’s and B757’s.Airlines are also choosi ...

(6 pages) 41 0 5.0 Dec/2008

Subjects: Science Essays > Technology

Corporate Culture

main office being located in Dallas, Texas, the remaining offices are makeshift offices located on Boeing 737's that operate out of 59 different cities within the United States. The planes are 231 fe ... in the United States. The planes are 231 feet 10 inches long with a wingspan of 211 feet 5 inches. (Boeing, n.d.) This is not the typical workspace for an office worker. Therefore, Southwest goes the ...

(6 pages) 16 0 3.0 Sep/2009

Subjects: Businesss Research Papers

General accident scenario; Poldercrash

as startled by a plane crash of huge extent. Turkish Airlines Flight 1951 was a passenger flight, a Boeing 737, that crashed near Amsterdam Schiphol Airport, and ended up in a meadow, next to highway ... 90). In the end, a summery will be provided and conclusions will be made.2. Background knowledgeThe Boeing 737 of Turkish Airlines Flight 1951, left Istanbul International Ataturk Airport, Turkey for ...

(17 pages) 19 0 0.0 Apr/2010

Subjects: Businesss Research Papers > Management > Management Planning & Decision Making

Executive Summary for Landry's and Southwest Airlines

tainment companies.Southwest Airlines Corporation was incorporated in Texas in 1971 with only three Boeing 737 aircraft and gradually expanded to 417 Boeing 737 jets that drive the company success. Ga ...

(5 pages) 28 0 0.0 Apr/2010

Subjects: Businesss Research Papers > Accounting