Essays Tagged: "Brand"

Is being successful equate to being the best? - When a product sells well, does it mean it is always good?

nvolved in your decision making process?Well, more likely than not, you would probably consider the brand name... right? Let's just say for example, you want to purchase a Hi-fi. You see an ad in the ... hey both look aesthetically pleasing. In fact, other than the price tag, the only difference is the brand name. One is made by "Sony" and the other by a company that you haven't noticed in the past; l ...

(2 pages) 60 0 3.6 Jan/2003

Subjects: Science Essays > Computer Science

How brand is conceived in the marketing process of cinematografich companies.

AbstractWith this search I try to explain what a brand is and which is the importance of the branding in the marketing of all the firms. Subsequently ... ding in the marketing of all the firms. Subsequently I wanted to link the cinema as a phenomenon of branding and, speaking of marketing, as a set in the market, with all the tools and all the lapels, ... garment and the motives for which people go to the cinema.ContentAbstract 2Introduction 5Part One: BrandWhat is a Brand!? 6Characteristics & Specification 7The Significance of the name of a Brand ...

(24 pages) 191 0 3.5 Feb/2004

Subjects: Businesss Research Papers > Marketing

Assess the value of marketing in this major financial services group as a business philosophy. Based on Barclays. Module was Marketing in Financial services. Enjoy!!!

d Barclaycard under tighter control of marketing director Simon Guilford. This will ensure that all brands are uniformed, with one key value and aim to promote market orientation. Barclays have a clea ... s have a clear centre point now where co-ordinating and planning are under control to drive all the brands at the same time from being product orientated to customer orientated.Brand identityBarclays ...

(8 pages) 293 0 4.6 Feb/2004

Subjects: Businesss Research Papers > Marketing

The Advertised Life According to Vanderbilt

, is long gone. The modern version of freedom of choice is inwhich the individual can only between "Brand A" and "Brand B". In thislife, every choice, purchase, attire, and lifestyle is supersaturated ... e means of alternation ofdemographics, perpetual idea, passive consumers, consumerist democracy,and branding.Using demographic analysis and trends of consumers, advertisement canalter or influence tre ...

(5 pages) 66 0 4.3 Feb/2004

Subjects: Humanities Essays

Analysis of the recent re-branding of Andersen Consulting as 'Accenture'

The marketing problem that Andersen Consulting faced in the need to re-brand after the split is to select a company name to position themselves clearly in the customers' m ... ould support their strategic objectives and positioning strategy.In services, a company name is its brand, which is a promise to its customers. For Andersen Consulting to re-brand themselves as 'Accen ... he new name and repositioning the business as a 'market maker' they would also want to transfer the brand equity from their previous brand name.StrengthsAndersen Consulting has been the market leader ...

(9 pages) 135 0 3.7 Mar/2005

Subjects: Businesss Research Papers > Case Studies

Aqualisa Quartz: Simply a Better Shower, Case Study

luenced by the plumber - either the plumber selects the shower or advices them on the type (not the brand). Final installation was usually carried out by the plumbers. This also includes a category of ... the plumbers who will install the showers that the developers select.Aqualisa offered the ShowerMax brand to this category at a significantly lower price than their other products and fewer features.T ...

(11 pages) 817 0 4.5 Mar/2005

Subjects: Businesss Research Papers > Case Studies

What is a a brand ?

I. INTRODUCTIONWhat is a a brand ? Why we need branding ? A brand is identified as a name, term, design, symbol or any feature ... symbol or any feature that identify a seller's goods or services from those of the other sellers . Branding is the goods and/or services plus added values that provide functional, economic and psycho ... and psychological benefits for the end-users in term of Quality, Price and Image.Definitions of a "brand" ranged from "a unique or differentiated product" to "a consumer recognized name" to "an ident ...

(8 pages) 291 0 3.0 Jul/2005

Subjects: Businesss Research Papers > Management

Allstar: Marketing Planning and Implementation

once again. The launch of Allround+ marked the first attempt at leveraging the well-known Allround brand name with a specialized cough suppressing product. Likewise, Allright complemented the line by ... simulation provided the team a viable means of planning and implementing a marketing strategy at a brand management level. Being able to adapt to and overcome adversity and respond to market changes ...

(13 pages) 113 0 0.0 Sep/2005

Subjects: Businesss Research Papers > Marketing

Brand Equity: Extending Brand Awareness and liking with Signal Detection Theory

Brand equity, which is a central topic in modern marketing, may be assessed from three perspectives: ... from three perspectives: customer mind set, product market outcomes and financial market outcomes. Brand awareness (memory) and brand liking are elements of customer mind set brand equity. The factor ... s (memory) and brand liking are elements of customer mind set brand equity. The factors determining brand awareness and likeability are also determinants of the change in financial brand equity. In or ...

(1 pages) 96 0 0.0 Apr/2006

Subjects: Businesss Research Papers > Marketing

Beringer Blass wine estate

SWOT analysisStrengths- Strong brand name with many international brands- Second most producer of wine in the world- First mover ad ... turn by maintaining cost structure and high profit margin- Highest growth rate of the company- Many brands around the world- International expansion by merger and acquisitionWeakness- Return on capita ... ill growing rapidly through this market more revenue can be generated.- Merger and acquisition with branded companies like southcorp can increase company's market share- Business diversification into ...

(7 pages) 171 0 4.0 May/2006

Subjects: Businesss Research Papers > Case Studies

Acer case study

e company in the IT world. For example: it is the "fifth computer company in the world", "a leading brand name in more than 30 countries, holding top position in 13 markets", "8th position in the over ... elop into a publicly traded local company in various different countries while maintaining a global brand" (ACSP 217).Local customization. Acer due to its "Local-touch, global brand philosophy" allows ...

(10 pages) 315 0 4.2 Aug/2006

Subjects: Businesss Research Papers > Case Studies > Computer and Electronics Companies

Brand audit report is for Louis Vuitton

AbstractThis brand audit report is for Louis Vuitton. The purpose of doing this is to evaluate the brand equity o ... evaluate the brand equity of Louis Vuitton, both from the customers' and firm's perspective. As the brand equity is based on brand knowledge, (Keller, 2003) the brand audit is carried out through a su ... Keller, 2003) the brand audit is carried out through a survey designed to measure two components of brand knowledge; namely brand awareness and brand image. In conclusion, it was found that the consum ...

(21 pages) 239 0 3.6 Oct/2006

Subjects: Businesss Research Papers > Case Studies > Clothing, Footwear and Cosmetics

Asian paints ltd international business devision

Apart if Interests are Not Really AlignedLess commitment to succeedMight be inner competitivenessA3:Branding (25 points)What branding strategy do you recommend for Asian Paints? Provide detailed reaso ... Provide detailed reasoning for your choice of strategy.Due to presence in a big number of countries Brand Asian Paints had even larger number of differently branded products. An option and suggestion ...

(3 pages) 13 0 0.0 Apr/2008

Subjects: Businesss Research Papers > Management

Battle of Brands

Brand management is the application of marketing techniques to a specific product, product line, or ... , or brand. It seeks to increase the product's perceived value to the customer and thereby increase brand franchise and brand equity. Marketers see a brand as an implied promise that the level of qual ... eters see a brand as an implied promise that the level of quality people have come to expect from a brand will continue with present and future purchases of the same product. This may increase sales b ...

(5 pages) 44 0 0.0 Jan/2009

Subjects: Businesss Research Papers > Marketing

The Analysis of Brand Identity, Brand Position and an IMC Strategy for UK Market Penetration: The Case of Burt's Bees

The Analysis of Brand Identity, Brand Positionand an IMC Strategy for UK Market Penetration:The Case of Burt's BeesM ... ling LiuDate of submission: 10th December, 2007Word Count: 3808Content21. Introduction: �22. Brand Identity �32.1 Physique �42.2 Relationship �42.3 Customer Reflection A ... stomer Reflection �52.4 Personality �62.5 Culture �72.6 Self-image �73. Brand Positioning �94. IMC Strategy �94.1 IMC Strategy �124.2 Communication Mix ...

(16 pages) 80 1 3.7 Feb/2009

Subjects: Businesss Research Papers > Case Studies > Clothing, Footwear and Cosmetics

B2B and B3C Marketing

et market•Short sales cycle•One step buying process•Concentrate on Merchandising and Brand IdentityB2C sites offer the company’s products and services to both businesses and consum ... marketing campaigns strive to appeal to the consumer on an emotional level using Merchandising and brand identity as key components (Murphy, 2007).B2C companies use marketing tools like flashy pop-up ...

(3 pages) 20 0 0.0 Aug/2009

Subjects: Businesss Research Papers

Barbie's Tarket Market

their toys and parents will most probably refuse to buy new ones if the toy does not last long. The brand name 'Barbie' also needs to be carefully chosen, the product will probably become internationa ... s promotion pushes sales up very quick but when it is overdo it will bring harm to the image of the brand.The last element of promotional mix is public relations. Public relations (or PR) is an attemp ...

(6 pages) 33 0 0.0 Jul/2010

Subjects: Businesss Research Papers > Marketing

Addidas Advertising

ny liked the idea of wearing a secret sign. While Adidas was the sole sponsor, Nike won in terms of branding as well as in equity share. So how did Adidas do in the 2008 Beijing Olympics?AdvertisingWh ... res. So Adidas has a lot riding on the success of their advertising campaign. One of their firstfor Brands are personifications of organizations, products, services and experiences. In this way they a ...

(6 pages) 34 0 0.0 Oct/2010

Subjects: Businesss Research Papers

A2 milk - Choose an FMCG brand, which you believe has a strong relationship with its consumers – and which you think is placed at the top of the brand equity pyramid.

loped to build a market share of just over 3.5%. The key identifier and point of difference for the brand is its pure dairy milk, completely natural and additive free. A2 Milk™ is rich in A2 bet ... nd additive free. A2 Milk™ is rich in A2 beta-casein protein which means it's one of very few brands of milk that is free of the A1 beta casein. Most Australian & New Zealand milk use domina ...

(4 pages) 3 0 0.0 Mar/2012

Subjects: Businesss Research Papers > Marketing

sony kees

re Success Product innovation enables Sony to:Product innovation enables Sony to: • Retain its brand status • Benefit from innovative products - higher pricesBenefit from innovative products ... innovative products - higher pricesBenefit from innovative products higher prices • Add to the brand's reputation as innovative products are seen as technologically superior • Maintain domin ...

(2 pages) 3 0 0.0 Oct/2013

Subjects: Businesss Research Papers > Marketing