Essays Tagged: "brand recognition"

Jollibee Food Corp

o make money one has to be efficient, flexible, and serviceable. Most importantly, it helps to have brand recognition. When customers enter a Jollibee, McDonald's, or Burger King, they do not want to ... McDonald's is a sponsor of the Olympics, which is seen all over the world. Jollibee's is not. This brand recognition allowed McDonald's to successfully enter markets where Jollibee's already existed. ...

(7 pages) 292 0 4.1 Feb/2003

Subjects: Businesss Research Papers > Case Studies

Marketing Research for Costa Cafe in order to identify who are the typical customers of coffee outlets and ascertain their needs, expectations and buying behaviour.

es indicated that Starbucks Coffee (one of the main competitors of Costa), has the highest consumer brand recognition of all the chains, being recognized by a staggering 77% of coffee shop visitors fo ... . Furthermore, a questionnaire has been designed so as to help us identify the typical customers of branded coffee shops and view their opinions and perceptions concerning the coffee market. In additi ...

(34 pages) 1083 3 3.7 Oct/2003

Subjects: Businesss Research Papers > Marketing

Case Analysis: Elan and the Competition.

facturers. The only thing that separates them apart is the ability to offer lower prices, establish brand recognition, and differentiate their products.B. Suppliers to the industry provide a moderate ... key success factors:A. Provide exceptional services. Keeping the customer happy counts.B. Establish brand recognition.C. Differentiating the product from others. Offering a different design with new t ...

(5 pages) 258 0 4.3 Nov/2003

Subjects: Businesss Research Papers

Marketing Audit Subway

continue to increase year over year from an annual rate of 4 percent in 1999 to 14 percent in 2003. Brand recognition grows as market geographically expands. The new Tuscany Décor reinforces th ... lude both national and international locations.*Miami Subs & Grill: Not a nationally recognized brand at this time. Over 120 restaurant locations in more than 12 states and Puerto Rico. Offers hot ...

(11 pages) 978 4 2.0 Mar/2004

Subjects: Businesss Research Papers > Marketing

Case Study Analysis Ideal Standard France: Pat Paterson

to increase production and sales. One of ISF's strengths is that it has been able to compete on its brand recognition and product design.A large weakness of ISF is the strong increase in COGS in the l ... t the Aulnay plant is a significant advantage in production capability. ISF's ability to compete on brand recognition and reputation is real because of the absence of price-cutting strategies in Franc ...

(9 pages) 97 0 4.2 Mar/2004

Subjects: Businesss Research Papers > Case Studies

Core competency

o research and develop a campaign/slogan/jingle that will stay with the target consumer and create "brand recognition" for products is their core competency. Simply stated, Aardvark is outstanding wit ... ow the company can be prosperous. Aardvark is thoroughly familiar with its clients and the existing brands offered and what could be offered by them. They seem to be capable in predicting whether or n ...

(3 pages) 106 0 4.2 May/2004

Subjects: Businesss Research Papers > Case Studies

Marketing plan for Snuggy Uggys Pty Ltd

Provides wide range of ugg boots styles and coloursComfort and quality productMeeting customer needsBrand recognition- Uggy's original productWeaknessesThe company in the domestic area done not as wel ... ourable oversea government regulationsDeveloping further e-commerce operationsIncreased salesGlobal brandingThreatsWhen expanding the company to the United States, Snuggy Uggys may face:Entry of new c ...

(3 pages) 74 0 3.0 Jul/2004

Subjects: Businesss Research Papers > Marketing

Toy R Us Analysis: Five Forces.

ned in attempts to "be wherever our customers are, and that includes the Internet." Having a strong brand recognition, there were no doubts that Toy "R" Us could continue their successful tradition by ..., who is not under any pressure to turn a profit rapidly since they have such a tremendous brand backing their success. On the other hand, these smaller online toy retail companies are under ...

(8 pages) 162 0 1.0 Sep/2004

Subjects: Businesss Research Papers > Case Studies


rketing program has to decide between a localised or standardized strategy in their efforts to gain brand recognition. Three important areas in international marketing are configuration of marketing a ...

(14 pages) 1559 2 3.6 Jun/2005

Subjects: Businesss Research Papers

Should Disneyland Expand into Australia?

Dreamland, and Warner Bros. Movie World. All of these parks market heavily in Australia to promote brand recognition. Some of these parks draw a large number of visitors per year. Some of these parks ... nstrate the amusement park industry's vulnerability. The Australian Disney Channel makes the Disney brand recognizable, but brand recognition is not the only issue when planning an expansion.Should Di ...

(10 pages) 107 0 0.0 Nov/2005

Subjects: Businesss Research Papers > Case Studies

Final Marketing Plan, Victoria Secrets

operating more than 1,000 stores across the United States. Part of the larger organization Limited Brands, which is based out of Columbus Ohio, has built a superior form of brand recognition. Victori ... ilt a superior form of brand recognition. Victoria's Secret has helped, perhaps more than any other brand, attract attention to the lingerie industry (White, 2004, p.1). The brand Victoria's Secret vi ...

(24 pages) 819 0 4.9 Nov/2005

Subjects: Businesss Research Papers > Marketing

Net bank--------Nexity USA analysis

24 hours and 7 days call centers- More convenient services by online accountWeakness- No brand recognition- Only 2 percent share of online market- Hit and run customers for specific p ...

(6 pages) 129 0 3.4 May/2006

Subjects: Businesss Research Papers > Case Studies

Driving Forces Of Beer Industy

Driving Forces of Beer Industry Brand Equity A strong brand name is key to maintaining a strong competitive advantage. Brand equity ... ng the company above-average returns. Focusing on quality and taste are the main ways in building a brand name. In the era of slow growth within the industry, the only way for companies to gain market ... umers. Unlike tobacco, the beer industry still has permission to advertise. The strongest leader in brand recognition in the industry has to be Anheuser-Busch. By reinventing their marketing campaigns ...

(2 pages) 35 0 0.0 Apr/2001

Subjects: Businesss Research Papers

Cisco Systems Case Analysis

to competitors that are entering its sector. The new companies entering the networking industry are brands that are well recognized and established in other areas. Because Cisco does not have strong b ... 3Com, have entered the networking market to provide their services via the Internet. Because of the brand recognition associated with these companies, many small and mid-size enterprises may ignore th ...

(4 pages) 95 0 0.0 Jul/2001

Subjects: Businesss Research Papers

Intel--Reinventing the company

ir budget, and knocked AMD back. As a note, the marketing team at the time deserved kudos for their brand recognition campaign "Intel inside." It caused the consumer to take notice that their PC had q ...

(3 pages) 44 1 4.5 Jul/2007

Subjects: Businesss Research Papers > Case Studies > Computer and Electronics Companies

Product Team Cialis: Getting Ready To Market

per pill at retail (2*)→ 100 millions pills soldQuestionHow would you characterize the Viagra brand?•Viagra has the highest brand recognition of any other pharmaceutical drug in the world ( ... other pharmaceutical drug in the world (1*)•Thanks to overall importance became a very strong brand, words "the blue pill" is recognized even without naming Viagra name.•Personally I associ ...

(2 pages) 72 0 2.3 Jan/2008

Subjects: Businesss Research Papers > Marketing


rs to the creation of value.VALUE CREATION STRATEGY HOW VALUE IS CREATED BARRIERS TO CREATING VALUE Brand/Image · Ability to charge premium price by establishing an "image" · Access to n ... ts create hopes/dreams/emotional attachment to product · Influence of negative activities on brand name (i.e. sweatshops) · Products are expensive decreasing customer base · Trade ...

(2 pages) 33 0 0.0 Feb/2008

Subjects: History Term Papers > Central & Southamerican History

Motorola- Swot Analysis

ORGANIZATIONAL STRENGTHS OUTSTANDING REPUTATION - Motorola has developed strengths through brand recognition and quality engineering. Motorola's manufacturing process, TQM initiatives and lea ... s, TQM initiatives and learning culture enables the company to offer a price-premium over competing brands. The company has a high reputation for establishing relationships with customers and supplier ...

(16 pages) 233 0 5.0 Feb/2008

Subjects: Businesss Research Papers > Case Studies

Defining Marketing Research Paper

Marketing affects our day to day life. Everywhere people go they see brand names. From the computers they use complete their work to the restaurants they eat in even the ... they eat in even the vehicles they drive. Understanding that marketing is not just advertising and brand recognition is important to business success. Marketing encompasses all aspects of a product a ...

(3 pages) 232 0 3.0 Feb/2008

Subjects: Businesss Research Papers > Marketing

Product Placement

ng a can marked "Soda" doesn't mean that the product should be shoved in our faces in order to gain brand recognition. If done in a natural way, product placement can be a great way to disseminate inf ... he storyboard of a show or movie, thus greatly increasing the involvement the consumer has with the brand itself. If the product is intertwined with the show there is much potential for positive react ...

(5 pages) 31 0 4.6 Feb/2008

Subjects: Social Science Essays > Communication Studies