Essays Tagged: "Cathay Pacific"

A case study report on the sucesses of Singapore Airlines.

lturally correct gifts for various Japanese occasions to their Asia-bound business class passengers.Cathay Pacific AirlinesBased in Hong Kong, Cathay Pacific is SIA's strongest competitor in the Asian ... rnational market, its major sources of revenue come from flights within Asia. Like its competitors, Cathay Pacific has taken actions to improve its level of service both on and above the ground. It ha ...

(28 pages) 753 1 4.6 Oct/2003

Subjects: Businesss Research Papers > Case Studies

Crisis Management: Cathay Pacific Labor Dispute Analysis

ndustry leaders. Carriers that fail to compete on the basis of cost fail to compete in the industry.Cathay Pacific had a long history of effectively avoiding strikes by offering relatively higher comp ... he Company.The first organizational behavior theory that can be used to explain the pilot strike at Cathay Pacific is the attribution theory. Our review of the roster system, under which pilots select ...

(28 pages) 389 2 4.8 Mar/2004

Subjects: Businesss Research Papers > Management

British Airways - Managing Change

e One World airline alliance. The other founding members were American Airlines, Canadian Airlines, Cathay Pacific and Qantas. The main reason behind such an arrangement was that research had shown cu ...

(12 pages) 653 0 5.0 Jan/2005

Subjects: Businesss Research Papers

Quality Management: Cathay Pacific Airways

IntroductionCathay Pacific Airways is an international airline registered and based in Hong Kong, offering sched ... und handling companies, as well as their corporate headquarters at Hong Kong International Airport; Cathay Pacific and its subsidiaries and associate employ 25,000 staff in Hong Kong. The airline's tw ... s two major shareholders are both Hong Kong companies listed on the Hong Kong Stock Exchange, as is Cathay Pacific itself.Cathay Pacific is the major shareholder in AHK Air Hong Kong Limited, an all c ...

(10 pages) 244 0 4.6 Mar/2006

Subjects: Businesss Research Papers > Case Studies

Cathy Pacific Brand Strategies

f technology. Investment in more air craft is part of strategy development .Part ABrand strategy of Cathay pacific:Cathy pacific has achieved a lot of reputation, prestige, customer loyalty since it h ... ong Kong offering scheduled cargo and passenger services to over 90 destinations around the word " (, 2005).The shareholders confidence in the company management, staff, investment an ...

(11 pages) 181 0 3.0 Feb/2007

Subjects: Businesss Research Papers > Case Studies

Boeing 777

ine companies, which were United Airlines, All Nippon Airways, British Airways, Japan Airlines, and Cathay Pacific, discussed the new airplane�fs configuration, the manufacturer began to make t ... e market. Boeing projected that the 777 buyers of airlines will be American, Delta, United, Oantas, Cathay Pacific, Japan Airlines, and All Nippon Airways (Feldman J, 1990). This plane improves the pe ...

(8 pages) 34 0 0.0 Jun/2001

Subjects: Businesss Research Papers > Case Studies

Cathay Pacific Airways Limited

IntroductionCathay Pacific Airways Limited (Cathay)------was found as a British-registered airline(the Union Jac ... ght is an international flight" depending on the 400 square miles space of Hong Kong, Also it gives Cathay the extraordinary geographic advantages at this location: "As the center of Hong Kong, use fi ... to India. Almost covering all the important Asian Cities and nearly half of the world's population.Cathay's "international" slant is further enhanced by its emphasis on having cabin crew stewardesses ...

(13 pages) 78 0 3.4 Oct/2007

Subjects: Businesss Research Papers > Case Studies

Cathay Pacific Airlines

�� Case AnalysisStrategic Marketing in Asia~ CATHAY PACIFIC ~IntroductionSince its establishment in 1946, Cathay Pacific has been a profitable ai ... of US $70 million, a stark contrast from earning $218 million in profits in the previous year. For Cathay Pacific, this was the first loss experienced by the air carrier since 1963�. Cathay Pa ... esult of this crisis, air travel heavily declined, resulting in low passenger loads and yields. For Cathay Pacific, this translated into a decline of 12.9% in revenue. Additionally, Cathay Pacific als ...

(18 pages) 83 0 0.0 Mar/2008

Subjects: Businesss Research Papers > Marketing

Cathay Pacific

Part 1HistoryIn 1946 two ex air force pilots Roy Farrell and Sydney de Kantzow founded Cathay Pacific in Hong Kong. Both of them contributed HK$1 so that their new found airline could be ... though at first it was based in Shanghai, both founders shifted to Hong Kong where they established Cathay Pacific.According to Gavin (1988) 1960 was a good and prosperous year for the airline as they ... fter success because soon after buying the new aircraft they introduced their international flights.Cathay Pacific seemed to be soaring high as in 1999; a new head office was established in Hong Kong ...

(3 pages) 14 0 0.0 Aug/2009

Subjects: Businesss Research Papers > Case Studies

Investigating the Career of a Flight Attendant

d Social Administration SOWK3060 Project Report Investigating the Career of a Flight Attendant from Cathay Pacific Group 14: Chan Ka Hang Chan Tsz Lok Cheung Chun Man Tang Oi Ching Yu Chi KinSOWK306 ... light of this, we decided to choose this topic - Investigating the Career of a Flight Attendant in Cathay Pacific. The aims of this project were: 1) to investigate the common reasons for joining this ...

(44 pages) 2 0 0.0 Sep/2014

Subjects: Social Science Essays