Essays Tagged: "Cause marketing"

How to Improve Customer Trust in a Cause Related Marketing?

Topic:How to Improve Customer Trust in a Cause Related Marketing?Table of Contents1. Introduction2. Why is cause related marketing significan ... unexpected advantages?8. What could be the negative effect?9.Conclusion10.Reference listIntroductionCause related marketing, also called cause marketing, is given a definition by Online Cambridge Busi ... h a company aims not only to make a profit but also to help an organization (NPO) such as charity". Cause related marketing drives the sales just like any other marketing campaign, and creates conside ...

(6 pages) 1 0 0.0 Oct/2014

Subjects: Businesss Research Papers > Marketing