Essays Tagged: "consumer activity"

Negative Consumer Behavior What is negative consumer behavior and what are the characteristics of a bad customer? How can managers address this issue to ensure success?

Negative Consumer BehaviorTo fully understand what negative consumer behavior is and what makes a bad cus ... what negative consumer behavior is and what makes a bad customer, we first have to understand what "consumer behavior" is. In their book, "Consumer Behavior: Concepts and Strategies," Berkman and Gil ... ) say that the American Cultural System, which is made of values and artifacts, strongly influences consumer activity in the United States. "In the twentieth century, American Culture reflected a dis ...

(6 pages) 266 1 4.0 Dec/2002

Subjects: Businesss Research Papers > Management