Essays Tagged: "Consumer behaviour"

'Why is it so important for academics and marketing managers to understand the impact of external influences on consumer behaviour?'

Consumer's need for goods, both products and services, is affected by three factors: memory, interna ... nterested in researching all factors, as it gives them a broader and more accurate understanding of consumer behaviour. In order for marketing managers and academics to get a better grasp on those inf ... tion of psychographics, demographics and geographics to try to understand any changes that occur in consumer behaviour. All of these approaches when studying consumer behaviour help marketers and acad ...

(9 pages) 454 0 3.2 Feb/2003

Subjects: Businesss Research Papers > Marketing

Enhancing employee performance through effective human resource management.

external factors although seemingly adventitious by title have great influence on the behaviour of consumers. Their effect is the "total environment" that Holloway refers to in which consumer behavio ... nment" that Holloway refers to in which consumer behaviour theories exist (155). Like all sciences, consumer behaviour theories are constantly tested and adapted in a dynamic equilibrium. It is import ...

(8 pages) 296 0 4.0 Oct/2003

Subjects: Businesss Research Papers > Management > Human Resource Management

Innovation is the key to product progress. How does a consumer make his or her decision? Model of consumer decision making? What is innovation? What is product progres?

ey to product progress."As marketers we must understand that the success of any product lies in the consumers that use it. If the consumer is not satisfied then the product will eventually disappear. ... mer behaviour is an essential tool in developing tactics. It helps the marketer understand what the consumer wants and how he makes his decisions.Forming of consumer behaviourThe consumer:THINKS SPEAK ...

(5 pages) 611 0 4.8 Dec/2003

Subjects: Businesss Research Papers > Marketing

Why is the study of consumption central to how we understand how the media works? Examining sociological issues surrounding media and consumption.

is essential in learning why different types of media are successful or not.In order to understand consumerism we first of all need to understand the consumer. Unlike the term "customer", which is de ... nd the consumer. Unlike the term "customer", which is defined in terms of a specific firm, the term consumer generally refers to anyone that engages in consumer behaviour. Consumer behaviour can be de ...

(4 pages) 144 0 4.0 Feb/2004

Subjects: Art Essays > Film & TV Studies

A Report on the Australian Bottled Water Industry

rceive it to have more purity. Other reasons behind the explosion in bottled water consumption are: consumers' passion for fitness which guides them to fewer caloric beverages; increased accessibility ... ce the public of the purity and safety of bottled water.This report will aim to discuss the various consumer behaviour issues facing marketers of bottled water. This report will also discuss the influ ...

(9 pages) 114 0 4.5 Apr/2004

Subjects: Businesss Research Papers > Management

Marketing Communication Brief: Toyota Prius 2004-2005 plan [Draft version]

duction 74. Review of Marketing Plan 74.1. The Automobile Market 74.2. Toyota: SWOT Analysis 114.3. Consumer Behaviour Analysis 124.4. Competitors Analysis 144.5. Toyota Prius: Product Descriptions 15 ... ralia. Our marketing analysis identified the target market, which consists of three groups: private consumers, fleet consumers and the government. The demographic profile and the psychographics profil ...

(65 pages) 1144 1 3.3 May/2004

Subjects: Businesss Research Papers > Marketing

What possible issues associated with consumer behaviour and consumption patterns might be extremely sensitive ones to directly question respondents about?

3. What possible issues associated with consumer behaviour and consumption patterns might be extremely sensitive ones to directly question r ... of collecting these types of sensitive data?There are various issues and subject matters related to consumer behaviour and consumption patterns that are generally considered sensitive in nature. It ca ...

(4 pages) 98 0 4.8 Aug/2004

Subjects: Businesss Research Papers > Marketing

Consumer behaviour case- Bayer ibuprofen

Case: Bayer ibuprofenConsumer behaviour# 1 what is Bayer aspirin's current product position?Bayer aspirin current product ... or high levels of brand equity. Because brand equity is based on the product position of the brand, consumers who prefer Bayer's brand may assume that, new Ibuprofen of Bayer will have the same favora ... ms, I will try them.RisksFailure of new product can hurt all the products with the same brand name. Consumer generalizes bad outcomes as well as good ones. If consumers feel new Bayer ibuprofen doesn' ...

(4 pages) 76 0 3.8 Sep/2004

Subjects: Businesss Research Papers > Marketing

Consumer Behaviour

rs have been frustrated by the very capacity of either psychological or marketing models to predict consumer behaviour. It is essential therefore to try to clearly recognise the many problems, in tryi ... in trying to understand consumer behaviour in a precise, reliable and significant way.'The study of consumer behaviour is at this time seen as a 'behavioural or social science.' There are many that wo ...

(10 pages) 638 2 4.4 Feb/2005

Subjects: Businesss Research Papers > Marketing

CONSUMER BUYING BEHAVIOUR & ORGANISATIONAL MARKETS AND BUYING BEHAVIOUR

1 CONSUMER BUYING BEHAVIOUR 31.1 Introduction 31.2 Types of Consumer Buying Behaviour 31.3 The Consume ... ing decision process 61.6 Social factors influencing the buying decision process 71.7 Understanding consumer behaviour 82 ORGANISATIONAL MARKETS AND BUYING BEHAVIOUR 82.1 Introduction 82.2 Types of or ... imensions of organisational buying 102.4 Organisational buying decision 132.5 Concluding remark 141 CONSUMER BUYING BEHAVIOUR1.1 IntroductionWhat do we mean if we are talking about consumer buying beh ...

(17 pages) 329 0 3.7 Mar/2005

Subjects: Businesss Research Papers

Electronic Marketing report

However, the management of the electronic marketing needs to understand the factors that influence consumer behaviour on the internet in order to develop strategic electronic marketing plans to incre ... evelop strategic electronic marketing plans to increase the use of commercial internet web-sites by consumers.In general, there are four wide-ranging classifications of commercial internet web-sites s ...

(21 pages) 363 0 3.2 Jul/2005

Subjects: Businesss Research Papers > Marketing

Consumer behaviour in marketing ethics

ble on ethical grounds. The aim of this assignment is to raise criticism of marketing and show that consumer behaviour is affected by ethical issues. Do consumers really care about marketing ethics?Et ... of the effect of ethical and unethical marketing activity in regards to the purchasing behaviour of consumers. According to the contemporary theory of ethics one would like to think that being a ``goo ...

(8 pages) 350 0 4.2 Jan/2006

Subjects: Businesss Research Papers > Marketing

Electronic Marketing

Ordering, Transacting and Delivery.Using this framework as a basis, discuss the factors influencing consumer behaviour on the internet, and identify the role marketing managers can have in increasing ... tify the role marketing managers can have in increasing the use of commercial internet web-sites by consumers.Answer : "The growth of online shopping and companies' desire to capture a large share of ...

(19 pages) 426 1 5.0 May/2006

Subjects: Businesss Research Papers > Marketing

Consumer Behaviour in the purchase of High and Low involvement

IntroductionConsumer behaviour is defined as the behaviour that consumers display in seeking, purchasing, using, ... aluating and disposing of products and services that they expect will satisfy their personal needs. Consumer behaviour includes how consumers think (their mental decisions) and feel, and the physical ... c marketing questions. For example, attitude research is frequently undertaken to determine whether consumers will accept a proposed new product idea, to gauge why a firm's target audience has not rea ...

(14 pages) 301 0 5.0 Jul/2006

Subjects: Businesss Research Papers > Marketing

Advertisement analysis

to go out and buy the product advertised. This particular advertisement is one of the few that are. Consumer behaviour theories are practiced to make the advertisement successful in not only attractin ... ir self-concept could provide valuable insight into the effectiveness of advertising in influencing consumers. [1]Consumer self-conceptThe notion of consumer self-concept has been the focus of extensi ...

(5 pages) 139 0 2.3 Oct/2006

Subjects: Social Science Essays > Communication Studies > The Media

EKB's consumer decision model - Holiday to Vanuatu

1 IntroductionThis report has been prepared to analyse the many elements of EKB's consumer decision model (as shown in Figure 1.0) in relation to consumer behaviour. The focus of the ... a high involvement purchase, hence providing a theoretical framework of determining and justifying consumer behaviour.The model was applied in context with our decision to purchase a holiday to Vanua ... ate further improvement in the overall extensive decision-making process.Figure 1.0- EKB's model of consumer behaviour (Poulos, 2001)2 AnalysisWhilst purchasing a complex good/service many thoughts an ...

(22 pages) 93 0 2.3 Oct/2006

Subjects: Businesss Research Papers > Marketing

Consumer and Organisational Buyer Behaviour

re about their current and prospect customers. The right tool to understand the customer is via the Consumer Behaviour. The report comprises a detailed report of an analysis of a person prior, and aft ... ondent were collected through an interview and these findings are tried out against the theories of Consumer Behaviour.It turns out most of the theories are correct and can be applied in the actual wo ...

(10 pages) 184 0 3.0 Jan/2007

Subjects: Businesss Research Papers > Management

Decision Making Model

These different decision making models are approaches the problem of consumer decision making differently. The Engel-Kollat-Blackwell model is essentially a conscious pr ... . The Engel-Kollat-Blackwell model is essentially a conscious problem solving and learning model of consumer behaviour. This model has a good description of active information seeking and evaluation p ... and evaluation processes of consumer. The information processed in this model is the stimulus. The consumer¡¦s decision processes act upon this stimulus in order to determine a response ...

(2 pages) 6760 0 0.0 Oct/2001

Subjects: Businesss Research Papers

Impact Of Age Cohorts On Music Consumption

nt of music consumption became the culmination of interesting and challenging work of understanding consumer behaviour. Following the laws of research, we used both primary and secondary data. Primary ... s to better trace the correlation. We also broadly used a secondary data like articles in Internet, consumer research magazines and books.By asking respondents to fill out traits list, we wanted to se ...

(19 pages) 30 0 3.0 Nov/2001

Subjects: Literature Research Papers

Individual Determinants of Consumer Behaviour

Individual Determinants of Consumer BehaviourQ1. Differentiate clearly demographics and psychographics.The main difference in d ... oducts whereas psychographics is focused on why they buy the products. To predict the market or the consumer's behaviour, it is best to use both rather than 1 of them. Psychographics go deeper into wh ... d social issues. It includes economic, social and cultural characteristics, political orientations, consumers' demand for products or the impact of social trends on macroeconomic variablesThe study fo ...

(10 pages) 112 0 0.0 Jun/2007

Subjects: Businesss Research Papers > Marketing