Essays Tagged: "consumer preferences"

Zenith-case summary

market, was facing options regarding high definition television (HDTV), a new technology that offer consumers higher resolution (i.e., sharper pictures) and superior digital stereo sound. The company ... The company had to forecast the marketing perspective and deicide what ways could be used to assess consumer preferences for the new product.1. What factors will determine the success of HDTV?As the n ...

(5 pages) 72 0 5.0 Mar/2004

Subjects: Businesss Research Papers

Organizational Structure

to enable this?A company must have the structure in place to respond to local market structures and consumer preferences while at the same time have enough centralized structure in place to coordinate ...

(3 pages) 515 1 3.3 Jul/2004

Subjects: Businesss Research Papers > Management

Reebok and its future growth: what strategies are needed for Reebok's success.

share but fell short of our financial goals for the year. I'd like to talk with you about shifting consumer preferences. I'd like to share with you our multiple-brand strategy for achieving growth ac ... ple-brand strategy for achieving growth across a variety of market segments. Every ten years or so, consumers get bored with the status quo. People change, fashions change, sports trends change. Witho ...

(51 pages) 286 0 3.8 Oct/2006

Subjects: Businesss Research Papers > Case Studies > Clothing, Footwear and Cosmetics

Question: 'A free market system is the best way to organize the economy.' Do you agree with the statement? Explain your answer.

r regulation from the government. A free market system allows producers to set their own prices and consumers to have the freedom of choice. However, there is also an unequal distribution of wealth an ... ned via supply and demand instead of being fixed by the government. This allows producers to detect consumer preferences, shortages and surpluses with a considerable level of accuracy and thus, price ...

(3 pages) 78 0 3.7 Mar/2007

Subjects: Businesss Research Papers > Markets & Exchanges

Data warehouse and Data mining.

s this data freely. The data analysis software is what supports data mining.Companies with a strong consumer focus - retail, financial, communication, and marketing organizations, primarily use data m ... predetermined groups.·Clusters: Data items are grouped according to logical relationships or consumer preferences.·Associations: Data can be mined to identify associations.·Sequen ...

(1 pages) 117 0 5.0 Aug/2007

Subjects: Businesss Research Papers > Management

Strategic Marketing Paper on Colgate Palmolive Company

ummary:The toothpaste and brush market is changing rapidly due to advanced technologies being used. Consumer preferences, behavior, product evaluation, and a reason in buying Colgate toothpaste brushe ... ice setting, and the end acquisition of more market shares.Introduction:Convenience goods are those consumers purchase frequently, and immediately with a minimum effort .I have selected the toothpaste ...

(8 pages) 169 0 4.0 Oct/2007

Subjects: Businesss Research Papers > Case Studies

Marketing Tools

ndable server/backup. The use of banners, shopping cart simplification and continuous adaptation to consumer desires for particular products or services are all significant web page marketing tools th ... of all sites.Wal-Mart Web Site Marketing ToolsWal-Mart's Internet site uses cycling advertisements, consumer preferences, and color to capture market share on the web.The brightly colored advertisemen ...

(4 pages) 79 0 5.0 Oct/2007

Subjects: Businesss Research Papers > Marketing

Housing Supply and Demand

ty is affected by the outcome of the market it is called supply and demand. Demand is the buyers or consumers willingness to buy a product and the price in which they are willing to pay for that produ ... t a product. Some determinants in the housing market are the increase or decrease of population and consumers, the income of the consumers, prices of the related goods, consumer preferences, and consu ...

(3 pages) 55 0 5.0 Jan/2008

Subjects: Businesss Research Papers

Globalization – Opening Retail Outlets

l; Advertising that will accommodate cultural interest• Items for consumption• Changes in consumer preferences• Failure by ABC to sufficiently predict consumers demands and sales quanti ... be responsive to local needs by customizing products and/or marketing strategies to meet different consumer tastes. Considering consumer preferences and introduction of technology innovations cross c ...

(7 pages) 60 0 3.0 Apr/2008

Subjects: Social Science Essays > Economics


already happened. As far as electricity is concerned a detailed market survey of the actual retails consumers, the mass consumers, the transmission & supply companies could reveal consumer prefere ... e.Broadly one may look at the following aspects for targeting segments along these lines.1.) Retail Consumers a) Low incomeDemographic b) Middle incomec) Higher income2.) Geographic City / Rural3.) Co ...

(3 pages) 18 0 5.0 Jun/2008

Subjects: Businesss Research Papers > Management

Mini Essay: BUSINESS IN THE ECONOMY - What decisions does a business firm make in regard to what, how much and how to produce?

In an economy, a business's fundamental purpose is to provide products or services to consumers and apply business strategies to maximise their profits. Entrepreneurs must therefore make ... hese decisions come many factors to be considered.As it is in a business's best interest to satisfy consumer wants and needs through the provision of goods and services, entrepreneurs must evaluate wh ... to produce.One of the factors that influence a business's decisions in terms of what to produce is consumer preferences. Businesses must know what appeals to their target customers as customer satisf ...

(4 pages) 30 1 0.0 Aug/2008

Subjects: Social Science Essays > Economics

Product Mix and New Product Development Strategies

arbonated drinks, Coke may go flat long before its competitor.Before we jump into the details about consumer preferences and how they are now affecting sales of drinks, we should consider for a moment ... cult, considering the vast experience since 1965 of Gatorade's Sports Science Institute (GSSI), the consumer will have no reason to switch in any significant way.The demand for sports drinks grew thro ...

(5 pages) 55 0 0.0 Dec/2008

Subjects: Businesss Research Papers > Marketing

Philips: A New Century, A New Round

o country-specific market conditions. Philips did this by adapting the products and organization to consumer preferences and economic conditions. While the formal corporate-level structure was a geogr ... hieve this by implementing a strong national subsidiary management to respond to the needs of local consumers. A capable global business management would allow Philips to monitor its competitors world ...

(7 pages) 95 0 5.0 Dec/2008

Subjects: Businesss Research Papers > Case Studies > Computer and Electronics Companies

Galaxy Ltd.

nment.Opportunities:There is ample room for growth in the organized sector, because of the shift in consumer preferences and spending patterns. Tier 2 & 3 cities show a lot of promise in the retai ...

(6 pages) 495 0 3.0 Mar/2009

Subjects: Businesss Research Papers

International Business Environments: Learning Goals, Simulation Markets, and Teamwork

ere over 250 regional languages and dialects in Indonesia at the time of the case in 1996. Also the consumers were not as wealthy as their other average customers which affected prices and product dis ... 's main problems was the north-south divide within Europe. The target market's culture affected the consumer preferences such as powder vs. liquid, performance vs. care, big boxes vs. compact, and eve ...

(9 pages) 9 0 0.0 Dec/2011

Subjects: Businesss Research Papers > Markets & Exchanges