Essays Tagged: "Copywriting"

Summary Paper of "Making the Pitch in Print Advertisement" by Bovée, Courtland L., John V. Thill, George P. Dovel, and Marian Burk Wood

nd deal with tight format restrictions. Many noted novelists and poets found themselves fail in the copywriting business as they were unable to do it effectively. On top of creating the headlines, Bov ...

(3 pages) 3556 0 0.0 Oct/2009

Subjects: Businesss Research Papers > Marketing