Essays Tagged: "Cost Per Mille"
Yesmail.com(Harvard case).
s also tracked.3) Inexpensiveness:YesMail offer only 25 cents per message, compared with an average cost of $1.25 for direct mail. YesMail also compared favorably against banner advertising, which in ... ably against banner advertising, which in 1999 averaged click-through of only 0.5%-1% at an average cost of $30 per thousand exposures. In other words, YesMail is inexpensive compared to direct mail a ...
Subjects: Businesss Research Papers > Case Studies > E-commerce