Essays Tagged: "customer base"

Volkswagen Car dealership.

finalization of sale to BMW). These brands originate in six different European countries, and span customer base, cost and function. Each brand has a 'distinct personality', yet is unified under the ... he long-term safeguarding of profitability and addition of value to their products so as to enhance customer benefits. The core elements of Volkswagen's strategy can be summarized as the product devel ...

(15 pages) 527 1 4.5 May/2003

Subjects: Businesss Research Papers > Case Studies > Automotive Companies

Strategic Analysis for Amazon.com.

ng experience possible. Amazon is the biggest on-line international store in the world. While their customer base and product offerings have grown considerably since their early days, they still maint ... gs have grown considerably since their early days, they still maintain their founding commitment to customer satisfaction and the delivery of an educational and inspiring shopping experience.Amazon ha ...

(8 pages) 1335 1 4.0 Jun/2003

Subjects: Businesss Research Papers > Case Studies > E-commerce

The A Team.

analysis has been prepared to address the strategic marketing issue of retaining and expanding the customer base for Subway Sandwich Shops. The analysis includes several strategies that Subway could ... Shops. The analysis includes several strategies that Subway could employ to maintain and expand its customer base; aggressively advertise on the Internet, expand its hours of operation, market to adul ...

(8 pages) 413 1 4.4 Jan/2004

Subjects: Businesss Research Papers > Marketing

Blue Ridge Case - Activity Based Costing (ABC)

e reference attached document.2) Define action steps for Blue Ridge based on the analysis:The above customer profitability analysis indicates that the small customers have a negative profit margin. As ... ability analysis indicates that the small customers have a negative profit margin. As this specific customer base accounts for 40% of Blue Ridges total sales volume we recommend the following action s ...

(2 pages) 376 1 3.2 Mar/2004

Subjects: Businesss Research Papers > Accounting

The Success of Ben & Jerry's

he leadership and the workforce on their key values. These values include staying in touch with the customer base, using quality ingredients, maintaining profitability and maintaining social awareness ... the history of the company, its owners, Ben Cohen and Jerry Greenfield, have interacted with their customers, gaining knowledge on what people like and dislike about their ice cream. Opening their st ...

(5 pages) 222 0 4.7 May/2004

Subjects: Businesss Research Papers > Management

Giuseppe's Sausage Case Analysis

producing a high quality product with unique recipes that are hard to imitate. While expanding his customer base, demand soon exceeded Cotrone's production capabilities and a full-scale factory was n ... been attainted, inconsistency in sales volume, inability to develop long-term relations with major customers and time efficiency in developing and establishing new accounts are key indicators that pe ...

(6 pages) 112 0 1.0 Jun/2004

Subjects: Businesss Research Papers

Why it is said that EC is a catalyst of fundamental changes?

nd sales reach, closer relationships, free samples, reduced costs, media breaks, time to market and customer loyalty.Global accessibility and sales reach - organizations can expand their customer base ... rmation.Time to market - Shorter time to market and faster response time to changing market demands.Customer loyalty - Improved customer loyalty and service through easier access to the latest informa ...

(4 pages) 33 0 5.0 Jul/2004

Subjects: Science Essays > Computer Science > Internet and networking

TA-Orange a Case Study

re: 1. The funds required to build a network on Par with SHIN were limited and scarce. 2. The large customer base that SHIN and TAC held gave the two established telecomm companies an edge in the mark ... , the government is sometimes forced to change some of it's policies when they become a problem for customers. Take for instance, foreign shareholding was amended in 2002 from 25% to 49%. This type of ...

(4 pages) 40 0 5.0 Aug/2004

Subjects: Businesss Research Papers > Management

Case Study on Amazon.com

m book buying into the fastest, easiest, and most enjoyable shopping experience possible. While our customer base and product offerings have grown considerably since our early days, we still maintain ... fferings have grown considerably since our early days, we still maintain our founding commitment to customer satisfaction and the delivery of an educational and inspiring shopping experience.P.O. Box ...

(2 pages) 203 0 4.4 Nov/2004

Subjects: Businesss Research Papers > Case Studies > E-commerce

Dewar's Brand Repositioning

order to create a positive brand's image appeal to younger drinkers without abandoning its current customer base.I believe that Dewar's should take an integrated approach combining the maintenance an ... Dewar's Scotch heritage. Both of these campaigns were successful, and it was concluded that Dewar's customers valued the fact that Dewar's appealed to tradition in the Legends campaign but achievement ...

(3 pages) 104 0 1.0 Feb/2005

Subjects: Businesss Research Papers > Case Studies

Burger King and its franchisees operate more than 11,400 restaurants in all 50 states and 57 countries and territories around the world.

hy.Burger King's decision to innovate its product is an attempt to increase sales figures and their customer base. Most importantly, by introducing tie in film products and new menu items such as a ch ... te business goal - to make Burger King Corporation the quick service restaurant of choice for their customers and business partners alike.Creating a new way of supplying nutritional information was pr ...

(3 pages) 116 0 3.0 Mar/2005

Subjects: Businesss Research Papers > Marketing

E-Bay

ket share in new markets around the globe? And third, how do they change and innovate to keep their customer base happy and loyal while attracting new customers?(ii) What aspects of strategy t ... hemselves in foreign markets if they are to continue growing.We feel e-Bay does an excellent job of customer relationship management. They are very concerned about their customer's experience. Because ...

(3 pages) 276 1 4.5 Jun/2005

Subjects: Businesss Research Papers

COCA-COLA ENTERPRISES INC. (CCE)

diverse in the restaurants industry, supermarket industry and vending, and the soft drink industry customer base is probably the widest and deepest base in a world that is flooded with some many soft ... ase in a world that is flooded with some many soft drink choices. According to Beverage Digest, the customer base for soft drinks is a whopping 95% of regular users in the United States, which represe ...

(17 pages) 358 0 4.0 Aug/2005

Subjects: Businesss Research Papers

Marketing Plan

occasion edible gift basket retailer in the Broward County area in Florida, with a rapidly growing customer base through Dade County and West Palm Beach, Florida. The signature line of premium bakery ... selling high quality, innovative products at a reasonable price, convenient location and excellent customer service.Marketing will play a vital role in the success in Didi's Delights. Didi's Delights ...

(10 pages) 462 0 5.0 Aug/2005

Subjects: Businesss Research Papers

Data Strategy Paper for TIM Hellas Telecommunications

prepaid and contract products and services, covering the needs of all the different market segments.Customer Results.At year-end 2004, TIM Hellas' customer base dropped to a lower level than that seen ... 2004, TIM Hellas' customer base dropped to a lower level than that seen at the end 2003, with total customers coming in at 2,323,866, mainly due to an overall lower prepaid customer base and as a resu ...

(4 pages) 27 0 4.0 Nov/2005

Subjects: Businesss Research Papers > Case Studies

McGregor's Limited.

ioning are:* The company is reputed to be old fashioned and traditional and is highly valued by its customers for its personal services and it's atmosphere of gracious living. However this remains a U ... ever this remains a USP for the company.* The company hasn't entirely succeeded in attracting young customers and relies on middle-aged and elder customers, which could imply a serious risk in the nea ...

(7 pages) 84 0 3.0 Dec/2005

Subjects: Businesss Research Papers > Case Studies

Case Study: LI & FUNG.

llenges facing global managers illustrated in the selected text.At one time many of LI & Fung's customers performed their own logistics and purchasing functions in-house. Now they outsource those ... unctions to Li & Fung because they are experts in the supply chain management for its 350 or so customers, providing the convenience of one-stop shopping for raw material sourcing, production plan ...

(2 pages) 166 0 3.7 Jan/2006

Subjects: Businesss Research Papers > Case Studies

Coca Cola

ligation to provide consistently attractive returns to the owners of the company and to enlarge its customer base in order to achieve economics of scale. Due to strong competition with Pepsi-Cola, Coc ...

(4 pages) 293 0 3.6 Feb/2006

Subjects: Businesss Research Papers > Case Studies

Feasibility Analysis of Alternative Fuel Vehicles

purchase of a small fleet of Alternative Fuel cars. Lotus Rental Car will reduce expenses, increase customer base, and have greater profits by adding alternative fuel vehicles to their fleet.New legis ... nt the existing fleet.Lotus can increase our market share by catering to the financial needs of our customers. Fuel prices are at an all time high; prices in some areas of the country have reached $2 ...

(7 pages) 240 0 5.0 Mar/2006

Subjects: Businesss Research Papers > Case Studies

Zoots Dry Cleaning

n the dry cleaning industry, which are quality assurance; equipment; service; pricing structure and customer base. Quality has to reach customer satisfaction. For the dry cleaning industry, quality re ... other hand, requires the staffs to have good interpersonal skills to build high-contact skills with customers, because it is an industry which has close interaction with customers. Customers are more ...

(3 pages) 45 1 0.0 Mar/2006

Subjects: Businesss Research Papers > Case Studies