Essays Tagged: "customer data"

Emerging Marketing.

companies in developed markets routinely collect and store huge volumes of information about their customers. Thanks to continuous-relationship-marketing (CRM) tools, this valuable resource doesn't l ... rketing (CRM) tools, this valuable resource doesn't lie inert but is instead used to fashion sample customer segments that can be used to test new offers. The winning ones are then turned into full-sc ...

(10 pages) 248 0 3.0 Jul/2003

Subjects: Businesss Research Papers

Under what circumstances should test marketing be used? Under what circumstances should you be reluctant to use test marketing?

We have already learned that Marketing is the process of anticipating, identifying and meeting customer needs and requirements, but once we have identified these basic necessities to 'sell' a pro ... s, but once we have identified these basic necessities to 'sell' a product how do we uncover if the customer 'need' will evolve into a 'want' and motivate them to put their hand in their pocket and bu ...

(3 pages) 59 0 5.0 Aug/2005

Subjects: Businesss Research Papers > Marketing

E-Business Website Review

f other products and has gained a reputation with its wide selection of products, innovative use of customer data, excellent customer service, and ease of use of the website.Amazon,com did to Barnes & ... If you choose more information about the item, you can also find on the same page product details, customer reviews and discussions and your recently viewed history of other items and categories. If ...

(7 pages) 368 0 4.5 Apr/2006

Subjects: Businesss Research Papers > Case Studies > E-commerce

Crap

ocumentation Introduction This program has been created as a means of making it easier for both the customer and the staff of BCITT. This system will make the booking process much easier, faster and r ... t, however for now they are typed by hand. Once the results have been entered into the invoice, the customer data will be stored in a table as a record to keep track of bookings with greater ease.All ...

(1 pages) 1072 0 0.0 Feb/2002

Subjects: Businesss Research Papers

Strategic Quality Management and Customer Satisfaction

Strategic Quality Management and Customer Satisfaction PaperThe intention of this paper, which is crafted in response to an assignmen ... e company currently uses; and give examples of the tools and techniques used to measure quality and customer satisfaction. Where the ultimate responsibility for quality assurance lays at Kudler and th ... dler's business, based on the desire for the effective productivity of the workers and retention of customers. The strategic objective of Kudler is to increase loyalty and profitability of customers. ...

(6 pages) 607 0 3.7 Jan/2008

Subjects: Businesss Research Papers > Management > Management Planning & Decision Making

Office Automation and Group Collaboration

rmation exchange and access to CDA (Corporate Dental Application), this is the system where all the customer data, appointments, and workloads are accessed and modified. The DENTAC local area network ...

(3 pages) 35 0 0.0 Dec/2008

Subjects: Businesss Research Papers > Management

Media Comparison Paper

ses and this is a unique feature of the medium. Online marketing includes the management of digital customer data and electronic customer relationship management systems. It is also the placement of m ... stomer relationship management systems. It is also the placement of media along different stages of customer engagement cycle which is the engagement of customers with one another with a company. The ...

(4 pages) 111 0 0.0 Jun/2009

Subjects: Businesss Research Papers > Marketing

Classic Airlines Marketing Solution

and confidence and satisfaction. By accomplishing this goal there will be a better understanding of customer feedback in addition to forecasting and marketing long term plans. Cost effectiveness is wa ... than the cause of the numbers to be dropped. The executives will need to look at how to improve the customer confidence and brand loyalty to the airline industry. Marketing is going to be important pl ...

(9 pages) 367 0 5.0 Oct/2009

Subjects: Businesss Research Papers > Marketing

Project and Procurement Management Relationship

rganization collects data about its environment in order to conduct business, either in the form or customer data or product data. Every organization maintains data on the products or services they ut ... ction=0.Greenyer, A. (2007, November 26). The Importance of Quality Control: How Good Is Your Data? CustomerThink. Retrieved May 25, 2009, from http://www.customerthink.com/article/importance_quality_ ...

(4 pages) 18 0 0.0 Feb/2010

Subjects: Businesss Research Papers > Management > Management Planning & Decision Making

P& G Product Innovation and Customer Research

PAGE � �PAGE �1� P& G Running head: P& G PRODUCT INNOVATION AND CUSTOMER RESEARCHP& G Product Innovation and Customer Research�P& G Product Innovatio ... 33;P& G Product Innovation and Customer ResearchIntroductionMost business managers agreed that "customer data is used at the highest levels of the organization to drive strategic direction."(Schul ...

(5 pages) 152 0 0.0 Aug/2010

Subjects: Businesss Research Papers

MMMMMMM

marketing on the Internet, but also includes marketing done via e-mail and wireless media. Digital customer data and electronic customer relationship management (ECRM) systems are also often grouped ... sales. Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), b ...

(2 pages) 8 0 0.0 Mar/2012

Subjects: Businesss Research Papers > Accounting