Essays Tagged: "customer value"

Importance of customer value in today's competitive business market

Building and preserving customer value is essential in the new organizational structure taking place in the health-care indu ... sumers move forward, businesses are being measured more and more by the value they create for their customers. Customer value is the focus of the article "Customer Value & Business Success in the ... omer value is the focus of the article "Customer Value & Business Success in the 21st Century." Customer value is defined as how a business values customers and how customers value a business's pr ...

(3 pages) 420 1 5.0 Mar/2003

Subjects: Businesss Research Papers > Marketing

Relationship Marketing is a separate branch of marketing thought and it is indispensable to a successful performance of a firm.

velopers involves understanding the markets that they serve and, most importantly, the needs of the customer. This new focus on providing customer value is redefining business processors and those fir ... d that ?at a micro level, RM is concerned with the nature of the relationships between the firm and customer that emphasises a long-term relationship that takes account of the customer?s needs and val ...

(10 pages) 1202 1 3.5 Aug/2003

Subjects: Businesss Research Papers > Marketing

Customer value for B2C

Executive SummaryThere is no accurate and certain answer to define customer value and how much a customer worth is. This report will discuss this issue in detail.The r ... he report is mainly divided into four parts. Part one gives different definitions and viewpoints of customer value from different authors, practitioners and consultants. These definitions are presente ... hese definitions are presented in different situations. Part two present several methods to measure customer value. Part three explains the suitable definition, measurement for business to consumer. I ...

(11 pages) 560 1 3.8 Mar/2004

Subjects: Businesss Research Papers > Marketing

'Freedom Furniture Group Limited' Produce a report that is to identify and analyse four issues.

ically linked and as such create various synergies in the company that allow it to deliver superior customer value and obtain lower relative costs for a competitive edge in the industry. The overridin ... uary 2002 (Gosch, E., 2002)2.4 Information TechnologyThe issue of technology has manifested in both customer relationship activity in addition to supply chain management. The implementation of MerciaL ...

(20 pages) 78 0 5.0 Aug/2004

Subjects: Businesss Research Papers

How can Dell use price to increase its market share?

be incorporated with their strategic decisions and continue their principles of low cost, superior customer value, and virtual integration so that they will be able to increase its market share.A mar ... ages that Dell has over the competition is that they have eliminated the middleman by letting their customers buy directly from the company. The aim of this business model was to lower inventories and ...

(4 pages) 131 0 4.5 Nov/2004

Subjects: Businesss Research Papers > Marketing

Modelling Customer Satisfaction for Business Services

encies and consulting firms, has concentrated on service quality, relationship quality, and overall customer satisfaction. In some of the best known models which connect these concepts, customer satis ... best known models which connect these concepts, customer satisfaction is modelled as a function of customer expectations and perceived quality. Little research has been done, however, to explain the ...

(12 pages) 331 0 3.5 Dec/2004

Subjects: Businesss Research Papers

Benefits and Challenges of Targeted Marketing

This case discussed how Cypress Semiconductor Corp. and Fleet Financial Corp. created a customer satisfaction questionnaire which was web-based and how successful it was for there company. ... eb-based and how successful it was for there company. The online questionnaire once filled out by a customer is sent immediately to the company where they can review it and action it immediately. It w ... ion it immediately. It was able to show the company what they needed to target to ensure that there customer satisfaction was at its best. With data warehouses, data marts, data mining tools, statisti ...

(2 pages) 68 1 0.0 Jan/2005

Subjects: Businesss Research Papers > Marketing

MGT 449 Value of Quality

re forced to focus on service through company web sites that will put them into direct contact with customers. Building and preserving customer value is essential in the new organizational structures ... sumers move forward, businesses are being measured more and more by the value they create for their customers. Customer value is defined as how a business values customers and how customers value a bu ...

(5 pages) 384 0 5.0 May/2005

Subjects: Businesss Research Papers > Management

FedEx Corporation

115.2 Marketing Analysis 145.2.1 About fedex.com 145.2.2 The Value Chain 156.0 Value Analysis 196.1 Customer Value 19 6.2 Organisational Perspective 207.0 Financial Analysis 218.0 Appraising the busin ... r remaining competitive in the freight forwarding industry.1.6 BackgroundFedEx Corporation provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business ...

(24 pages) 921 0 3.8 Jul/2005

Subjects: Businesss Research Papers > Management

External and Internal factors at Sony Ericsson.

phone technology of its time.MarketingMarketing, more than any other business function, deals with customers. Creating customer value and satisfaction is at the very heart of modern marketing. Market ... tomer value and satisfaction is at the very heart of modern marketing. Marketing is the delivery of customer satisfaction at a profit. Sound marketing is critical to the success of every organization- ...

(6 pages) 210 0 5.0 Aug/2005

Subjects: Businesss Research Papers > Case Studies

McDonalds: Hamburgers or Service?

. Throughout the past three decades they have simply been a hamburger and fries restaurant. Growing customer wants and needs along with increased competition has forced them to alter and improve their ... paying for goods and services. McDonald's developed its future scenarios around three strategies - customer convenience, customer value, and optimal operations. More than ever, McDonalds is focused o ...

(2 pages) 125 0 3.0 Oct/2005

Subjects: Businesss Research Papers > Case Studies

EBusiness Organizational Structure Paper

growth, utilising the benefits of the internet to facilitate strategic advantages in areas such as customer value and business process. Understanding customer's needs, wants, and desires is always fu ... ngthy, complicated and involves many business partners. These problems lead to delays and therefore customer dissatisfaction and loss of revenue which may result in a company failure. Over the years c ...

(3 pages) 476 1 3.7 Mar/2006

Subjects: Businesss Research Papers

Marketing Effectiveness

s1. Introduction2. Primary Keys to Marketing Effectivenessa. Identify the Target Audienceb. Provide Customer Valuec. Listen to the Expertsd. Establish and Maintain Customer Loyalty3. Discussion on the ... ch" and pouring an endless stream of money into marketing efforts could be a costly mistake.Provide Customer ValueThe ability to gain new (and keep existing) customers should be the epicenter of any m ...

(6 pages) 279 0 5.0 Mar/2006

Subjects: Businesss Research Papers > Marketing

Customer satisfaction

IntroductionMaximizing customer satisfaction and building customer value is very important when building a successful and p ... ding a successful and prosperous retail business today. I would like to research what value is to a customer and how to maximize customer satisfaction. The following information provides background on ... information provides background on the proposed project.Where does competition stand in regards to customer satisfaction?University of Michigan Business School has relinquished that consumers are bec ...

(9 pages) 348 0 2.1 Mar/2006

Subjects: Businesss Research Papers

E-Business Web Site Analysis Paper

th this execution the advantages of the internet to facilitate tactical advantages in areas such as customer value and business process. Understanding customer's needs, wants, and desires is always es ... 's needs, wants, and desires is always essential to a successful enterprise. After all, without the customer, what can a business aspire to except certain failure.The ever changing world of business p ...

(2 pages) 239 0 3.0 Jun/2006

Subjects: Businesss Research Papers

California Cheap Skates

rough their on-line and off-line effort.The marketing concept requires more than being able to meet customer needs, but requires meeting them better than competitors. The basic goal of marketing is th ... petitors. The basic goal of marketing is therefore to develop a competitive advantage and to create customer value by maintaining focus on the customer. Due to the changing market environment, it is n ...

(4 pages) 29 0 0.0 Jul/2006

Subjects: Businesss Research Papers > Case Studies

Delifrance Service Firm Audit

rt.ExecutiveSummaryDelifrance operates in a highly competitive environment and must meet and exceed customer valueexpectations if the business is to have a long-term future. To improve customer percep ... am reveals that Delifrance needs to rectify a number of serviceshortcomings that directly influence customer perception of value and satisfaction. These areas identifiedinclude:reducing customer waiti ...

(23 pages) 128 0 3.7 Sep/2006

Subjects: Businesss Research Papers > Marketing

Amazon.com

the likes of traditional retailers like Wal-Mart, Sears, Home Depot, Costco, or other retail giants.Customer Value-AddFor the successful retail businesses cited above, the strategies evolved over time ... et al, P.68).In other words, Amazon will have to show price, selection and convenience value to its customers, just like Wal-Mart, Sears, Home Depot, and Costco have for theirs. While Amazon has alrea ...

(9 pages) 256 1 5.0 Oct/2006

Subjects: Businesss Research Papers > Case Studies > E-commerce

Lean Thinking - origin and concept

ng term. Lean Thinking runs contrary to this and shows the way to achieve cost leadership, enhanced customer value and increased quality of product and services. With the application of Lean Thinking, ... through flexible operations, differentiates itself by offering only those product and services that customer needs and achieves cost leadership by reducing all forms of muda - the Japanese term for wa ...

(6 pages) 152 0 3.0 May/2007

Subjects: Businesss Research Papers > Management

Ratio Analysis on Imperial Oil Limited

imited, 2006).Imperial follows the cost-cum-differentiation strategy which aims at providing better customer value at a lower cost. They strive to provide customers with high quality products and serv ...

(9 pages) 78 0 5.0 Jun/2007

Subjects: Businesss Research Papers > Case Studies