Essays Tagged: "Direct Marketing Association"

Ethics in marketing

Ethics in MarketingTABLE OF CONTENTSIntroduction1Direct Marketing2Tobacco Advertising6Marketing Alcohol to Minors8Marketing the Diet Industry9Marketi ... and alcohol, the use of outlandish promises to gain market share, the ethical and unethical use of direct marketing, and marketing copyright infringement or piracy of intellectual property will be ex ... irect Marketing"In recent years, marketers have made increasing use of a form of advertising called direct marketing, defined by the Direct Marketing Association (The DMA) as "any direct communication ...

(16 pages) 926 0 3.2 Nov/2002

Subjects: Businesss Research Papers > Marketing