Essays Tagged: "distribution"

Distribution Management : a critical approach.

facturers and final users of products and services. The relationship between marketing and physical distribution is not clearly defined. There is a disagreement over what can legitimately be regarded ... basic framework of outlets and intermediaries is already established and sees the role of physical distribution to be the efficient movement of goods through these predetermined channels" (Hawkins. 1 ...

(8 pages) 313 0 3.7 May/2003

Subjects: Businesss Research Papers > Marketing

Marketing and the Marketing Mix.

MARKETINGMarketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that will satisfy individual and orga ... ds or services to be marketed. The basic marketing mix is often nicknamed "the 4Ps" (product, place/distribution, pricing, promotion); "these are elements in the marketers armoury - aspects that can b ...

(3 pages) 1741 1 4.2 Jun/2003

Subjects: Businesss Research Papers > Marketing

HP Consermer products Business Organization:Distributing printers via the internet.

Executive SummaryThe existing HP product distribution comprises of 3 major and 4 minor channels, plus an online refurbished-product unit. Eve ... en to maintain relationship with retailers by various means.1) Why has HP set up such a complicated distribution system?HP's existing distribution system currently consists of multiple channels which ... nnels which are geared or designed to focus and concentrate on different market segments (Selective distribution). (See exhibit 1). The major distribution channels represent the bulk of the sales and ...

(7 pages) 209 0 3.4 Nov/2003

Subjects: Businesss Research Papers > Case Studies

Channels of Distribution

ly positioned and targeted it to buyers, and developed your packaging and pricing, the selection of distribution channels and sales representation is key to successful marketing.It's fairly easy to ch ... on a periodic basis; pricing, packaging, and product mix are among these flexible choices. However, distribution and sales decisions, once made, are much more difficult to change. And distribution aff ...

(5 pages) 800 0 5.0 Feb/2004

Subjects: Businesss Research Papers > Marketing

Members of an enterprise's marketing channel can be eliminated or substituted as a different channel strategies are implemented, yet the five generic functions performed by channel members remain.

, in order to provide their target markets, products and/or services they need through an effective distribution channel, so intermediaries can also be called "channel members". In one hand, these cha ... ents to perform one or more of the following generic functions: "promote, generate demand, physical distribution, carry inventory (storage) and financing" (Stern, El-Ansary and Coughlan 1996);Promote ...

(8 pages) 235 0 3.8 May/2004

Subjects: Businesss Research Papers

Marketing Mix Article Review Copy of Article is attached at end of essay.

Distribution is a part of the marketing mix with the main function of supplying a company's products ... x with the main function of supplying a company's products or services to their targeted customers. Distribution also known as "place" is one of many strategies used by organizations to deliver their ... gies used by organizations to deliver their goods to the end user. Deciding on the right channel of distribution is vital to getting merchandise to the target market's Place. Distribution plays a fund ...

(6 pages) 528 0 4.4 Jun/2004

Subjects: Businesss Research Papers > Management

What is a distribution channel? what are Conventional Distribution Channel and Vertical Marketing System? Compare them.

Channels of DistributionIn the uncertain fluctuating market of today, it is essential for a company to hold on a ... tial for consumers to get the goods of a company whenever and however they need them. Here is where distribution channels come in and give hand. "Channels of distribution are the different paths that ... passed through in moving from the producer to the consumer", (Meyer et al, 1988). With the help of distribution channels, companies are able to overcome the time, place and possession gaps that separ ...

(6 pages) 28094 0 5.0 Sep/2004

Subjects: Businesss Research Papers > Marketing

Selective Marketing channels and why....Very high score! : )

s. Approximately 80 percent of all product purchases involve intermediaries, member of a channel of distribution who cooperate and assist in completing the link between producer and consumer. A channe ...

(2 pages) 79 0 3.0 Sep/2004

Subjects: Businesss Research Papers

Distribution Channels at Clothing Retailer Hennes & Mauritz

Distribution Channels at Clothing Retailer Hennes & MauritzA key ingredient in retailing success ... g Retailer Hennes & MauritzA key ingredient in retailing success is the strength of a company's distribution channels. Kerry Capell's (2002) Business Week article looks at Sweden-based Hennes & ... Hennes & Mauritz's (H&M) sourcing and inventory management strategies and their reliance on distribution channel partners. H&M has developed a unique distribution channel strategy to compe ...

(3 pages) 18230 0 4.3 Sep/2004

Subjects: Businesss Research Papers > Marketing

Pactiv

m, clear plastic, aluminum, pressed paperboard and molded-fiber packaging for customers in the food distribution channel, including wholesalers, supermarkets and packer processors that prepare and pro ... oodservice/Food Packaging segment. Today, the systems and information-management infrastructure and distribution network are fully in place to support this segment's "One Face to the Customer" strateg ...

(5 pages) 32 0 5.0 Mar/2005

Subjects: Businesss Research Papers > Case Studies

A Marketing Mix

demand by consumers.Place is mainly concerned with both the location of business and the method of distribution between producers and consumers. Only in some occasions does the producer or manufactur ... r mediators to act as a direct link between producers and the consumers of products and services. A distribution channel refers to the type of mediator between producers and consumers. A one channel d ...

(5 pages) 175 0 3.6 Mar/2005

Subjects: Humanities Essays

Channels of marketing

ly positioned and targeted it to buyers, and developed your packaging and pricing, the selection of distribution channels and sales representation is key to successful marketing. It's fairly easy to c ... on a periodic basis; pricing, packaging, and product mix are among these flexible choices. However, distribution and sales decisions, once made, are much more difficult to change. And distribution aff ...

(3 pages) 120 0 3.6 Jul/2005

Subjects: Businesss Research Papers > Management

Distribution Channells.

on a periodic basis; pricing, packaging, and product mix are among these flexible choices. However, distribution and sales decisions, once made, are much more difficult to change. And distribution aff ... ects the selection and utilization of all other marketing tools.There is a wide variety of possible distribution channels for AAA new service, including:Sales Force compensated by salary, commission, ...

(3 pages) 85 0 3.0 Sep/2005

Subjects: Businesss Research Papers > Marketing

Channel of Distribution Analysis of Dell & HP.

I. Executive Summary.Channels of distribution are critical to the success of a manufacturer. A well designed channel creates time, pl ... ates time, place and ownership utility for the consumer and can augment the manufacturer's product. Distribution channels may move product directly from the manufacturer to the consumer, or make use o ... consumer.This report consists of two parts: Part 1 explains some of the major concepts relating to distribution channels, and Part 2 relates the findings of a case study of the computer industry. The ...

(12 pages) 262 0 4.3 Sep/2005

Subjects: Businesss Research Papers > Case Studies > Computer and Electronics Companies

Principles of Logistics and Marketing: The Marketing Mix

Discuss why Place, or Distribution, can become the element of the marketing mix that causes the biggest headache to the ma ... keting mix that causes the biggest headache to the manufacturer.A Marketing Channel is a channel of distribution, or group of interrelated intermediaries which direct products to consumers Dibb & ... f interrelated intermediaries which direct products to consumers Dibb & Simkin 1994A channel of distribution comprises a set of institutions which perform all of the activities utilised to move a ...

(5 pages) 232 0 4.3 Apr/2006

Subjects: Businesss Research Papers > Marketing

Owens & Minor case for aligning supply chain incentives

They don't add value to the product itself, but they do add a lot of value to the SC.The nature of distribution has changed over time. The bargaining power of hospital has increased due to mergers an ... it lost many customers because of this.Analysis of DataServices rendered by O&M and changes in Distribution.Owens & Minor play a tremendous role in this industry's Supply-Chain. They are in c ...

(15 pages) 138 0 0.0 Nov/2006

Subjects: Businesss Research Papers > Case Studies

Logistics management - Evaluate the logistics operations carried out within the company highlighting the problems encountered.

- improve efficiency and manage costs by integrating and streamlining its retail, manufacturing and distribution businesses located around the world'. Strategy behind Moulin www.sap.com Accessed 2.1.2 ... trol and inventory reduction. (Emmelhainz, M.A.1992)Once the order has been packed and is ready for distribution, the scanning guns are uploaded back into Moulin for the system to re order and repleni ...

(8 pages) 227 0 3.5 Jan/2007

Subjects: Businesss Research Papers > Case Studies

Risk Of Change In E-Business

"� web based businesses that can be stand alone entities or perhaps just another alternative distribution channel for traditional "brick and mortar"� companies. As e-commerce provides a ...

(2 pages) 46 0 0.0 Oct/2001

Subjects: Businesss Research Papers

Product life cycle

.The introduction stage has implications on the marketing mix, which refer to the Product, Pricing, Distribution and Promotion. In this stage the Product is branded and quality level is established. I ... build market share rapidly. High skimming pricing may also be done to recover development costs.The Distribution is selective and scattered till the consumers show acceptance of the product. The Promo ...

(2 pages) 96 0 5.0 Nov/2008

Subjects: Area & Country Studies Essays

Sales Promotion Techniques

trade shows.Sales promotions can be aimed at various people including the consumer, sales staff, or distribution channel members. According to Know This.com (2008) "Sales promotions targeted at the co ... Solomon, Marshall, and Stuart (2008) "Trade promotions focus on members of the trade, which include distribution channel members that a firm must work with to sell its products". They are basically sa ...

(4 pages) 67 0 5.0 Aug/2009

Subjects: Businesss Research Papers > Marketing