Essays Tagged: "essence of place"

Distribution Strategy

nald's restaurants worldwide are owned and operated by independent franchisors. Furthermore, at the essence of place decisions, Kotler (et al., 2001, p. 513) claims that, "retailers, particularly imag ...

(3 pages) 319 0 3.8 May/2004

Subjects: Businesss Research Papers > Marketing

Channels of Distribution: McDonald's.

nald's restaurants worldwide are owned and operated by independent franchisers. Furthermore, at the essence of place decisions, Kotler (et al., 2001, p. 513) claims that, "retailers, particularly fast ...

(3 pages) 218 0 4.0 Oct/2005

Subjects: Businesss Research Papers > Case Studies