Essays Tagged: "eTarget"

Yesmail.com(Harvard case).

heir customers easier and therefore more chances for closing their sales. With its software called "eTarget", clients can navigate through YesMail databases to find the information of their potential ... il databases to find the information of their potential customers that matches their market target. eTarget includes a capability to recommend further potential audience segments, in view of those alr ...

(6 pages) 155 0 3.5 Dec/2003

Subjects: Businesss Research Papers > Case Studies > E-commerce