Essays Tagged: "expansion strategy"

Pharmaceutical industry analysis in Hungary with the focus on Egis business policy and its competitors

market leader in the domestic market by undertaking Richter's leader position. EGIS follows focused expansion strategy and concentrates on the markets where it finds the largest potential for growth m ... nly on three markets: the Eastern, the Western and the domestic market. The most important thing is expansion on the domestic market which generates only 36.36% of total revenue. EGIS needs to milk it ...

(18 pages) 272 0 3.3 Mar/2003

Subjects: Businesss Research Papers > Case Studies


ectrolux is a multinational company, which has reached its current size by an aggressive horizontal expansion strategy. Although experts in mergers, this case show the difficult process of uniting two ... success of their merger.AnalysisAt the core of Electrolux's evolution is an aggressive strategy of expansion through acquisition. In the beginning, mainly acquisitions of Nordic firms were establishe ...

(5 pages) 74 0 4.0 May/2004

Subjects: Businesss Research Papers > Management

Determining the Debt-Equity Mix: El Caf

accelerate growth and become a major player in the business. The objective is to select the optimal expansion strategy for El Café by benchmarking the projected rate of return against the WACC. ... rking the projected rate of return against the WACC. The recommended solution is to choose a 7 city expansion strategy with a debt-equity mix of 96.47% - 3.53% which provides a projected rate of retur ...

(3 pages) 414 0 2.6 May/2007

Subjects: Businesss Research Papers > Case Studies

The Golden Arches: International Franchising

ABSTRACT: International franchising plays an important role in McDonald's expansion strategy, as well as the company's financial performance. About 70 per cent of McDonald's ... ining the benefit of controlling while enhancing the image of the company globally. Penetration and expansion of global marketplace can be done in a rapid pace, yet involving low risk and low cost. Mo ... d's, 2001).McDonald's has been able to demonstrate an excellent accomplishment in term of operation expansion by utilising international franchising. Over time, the company has learned how to absolute ...

(10 pages) 127 0 0.0 Nov/2001

Subjects: Businesss Research Papers

Starbucks Coffee

nt into the international market such as the one launched in Taipei. This is a marketing geographic expansion strategy.I was very happy when I came to America and saw Starbucks. I knew Starbucks came ...

(4 pages) 202 0 3.0 Dec/2001

Subjects: Businesss Research Papers > Case Studies

Control Mechanisms Paper

are used in securing top-notch coffee beans. Market control mechanisms are used in Starbucks' store expansion strategy. Purpose is to select a city and use it as a hub for future smaller spoke stores. ...

(5 pages) 582 1 5.0 Mar/2008

Subjects: Businesss Research Papers > Management

DuPont's Titatium Dioxide Business - Should DuPont increase capacity

in rutile chloride capacity. The assumptions related to the response of DuPont's competitors to its expansion strategy, external shocks on supply and demand, and sustainability of its competitive adva ... ears. It could be due to a relatively lower investment in newer capacity and more ilmenite chloride expansions at existing sites. With an assumed increase in market demand (3%) over the years and a li ...

(3 pages) 16 0 0.0 May/2008

Subjects: Businesss Research Papers

The Globalization of Beringer Blass Wine Estates

idiary "Wine World Estates." Over the next 25 years, Nestlé hired management to implement an expansion strategy that included purchase and development of extensive acreage positions in prime gr ... lass wines. Michael Moone became CEO in 1984 to oversee the operations of Wine World. Moone pursued expansion via both acquisitions and start-ups of new brands. Chateau Souverain, located in the Sonom ...

(39 pages) 172 0 1.0 Nov/2008

Subjects: Businesss Research Papers > Marketing

Tanglewood - Case 1

our operating territory through acquisitions of other small retailers during the 1990's through an expansion strategy. And however, by doing so - our staffing levels have already increased through ac ... l opportunities for advancement are great motivators for those employees we've acquired through our expansion efforts and they in turn will support us, help us to achieve and enhance our organizationa ...

(4 pages) 0 0 0.0 Aug/2013

Subjects: Businesss Research Papers > Management > Human Resource Management