Essays Tagged: "Frequent-flyer program"
Use of credit cards
o their credit cards. Introduction of rebate cards - which offer users credit towards new vehicles, frequent-flyer miles, and cash backs has attracted a lot of shoppers, making them pay for things tha ...
Subjects: Social Science Essays > Economics
Airline industry and Porter's five forces.
s generate a larger portion of the industry's revenues relative to their numbers.The frequent flier programs were originally targeted toward the business segment. We have recently seen a trend toward ... eted toward the business segment. We have recently seen a trend toward expanding the frequent flier programs to let members earn miles by conducting business with a variety of other organizations. Thi ...
Subjects: Businesss Research Papers > Case Studies
Southwest Airlines positions itself as a different class of airline by having the most generous frequent flyer program of all major carriers.
irlines positions itself as a different class of airline by having the most generous frequent flyer program of all major carriers. Southwest Airlines marketing campaign emphasizes the company's role i ... vancement of the commercial airline industry. Southwest was the first airline with a frequent flyer program to give credit for the number of trips taken, not just the number of miles flown, and also p ...
Subjects: Businesss Research Papers
Explains Southwest Airlines positions itself as a different class of airline by having the most generous frequent flyer program of all major carriers. How it uses LUV as a promotional tool.
. 1, Para 1)*Rewards. The company also prides themselves on having the most generous frequent flyer program and rewards program available.*Prices. "Southwest Airlines is the nation's leading, and larg ... ost importance to us." (Pg. 10 Para 5)*Unaccompanied Minor (UM) Children. The company has a special program for children through the ages of 5 and 11 traveling alone without an adult.*Passengers with ...
Subjects: Businesss Research Papers
Scope for competitive advantage: Australian Airline Industry.
would not be this easy.Customer preference: Loyal customers can be built by creating an attractive frequent-flyer program. This strategy is commonly implemented by well-established full- service airl ...
Subjects: Businesss Research Papers > Case Studies
HRM at American Airlines
owth plans called for ore planes, new routes, increased membership in its AAdvantage frequent flier program, and an enlarged installed base of its SABRE reservation system.3. 1981:The Presidents Confe ... presences in 15 different European countries7. 1987: AA began a Peak Performance Through Commitment program8. 1988: AA decided to broaden employee involvement to improve customer relations. A program ...
Subjects: Businesss Research Papers > Case Studies
Letter Of Response
Subjects: Businesss Research Papers
Medical Records
Subjects: Science Essays > Chemistry
Problem Solution: Classic Airlines
xt 18 months in every aspect of the business. Classic is also charged to improve the frequent flyer program. The program will need to include methods that have measurable returns on its investments (R ... icationClassic Airlines is faced with declining stock prices resulting from failed customer service programs. The failed programs have caused the stock to fall 10% from the previous year. Issues relat ...
Subjects: Businesss Research Papers
Problem Solution: Classic Airlines
rld, and combined frequent flyer programs. "Nearly two-thirds of corporate travelers are members of frequent-flyer programs and of those, 75 percent are allowed to use the points they earn on business ...
Subjects: Businesss Research Papers > Management > Management Planning & Decision Making
The Structure of the Airline Industry
r transit, at very high load factors to major destinations, second, airlines adopted frequent-flier programs designed to enhance brand loyalty among business travelers and to exploit the differences b ... ormation on the screens that were used in travel agents' offices, and to establish yield management programs.From a spatial perspective, "hub-and-spoke" route structures entail the concentration of tr ...
Subjects: Businesss Research Papers > Management
Elements of a Marketing Plan
standardTo reduce the current losses of Qantas InternationalTo see a growth in their frequent flyer programQantas aimed on reaching these objectives by using marketing strategies. These strategies are ... ed toMaintain the share of 65%See the growth of Jetstar in AsiaSee a growth in their frequent flyer programIncrease their customer service standardBy following certain marketing strategies, the market ...
Subjects: Businesss Research Papers > Marketing