Essays Tagged: "Generation Y"

The effects of MTV on youth consumer culture.

With a look at today's society one would notice many changes in the values of our emerging generation. ?The United States has more malls than high schools, and Americans spend more time shopp ... g.?(Quindlen). This growth of consumerism in our country must be attributed to something. Since our generation, arbitrarily titled generation Y, is moving into adulthood, we must look at what has infl ...

(7 pages) 133 0 4.3 Jan/2004

Subjects: Social Science Essays > Society and community

Encouraging alternative forms of self expression in the generation Y student: a strategy for effective learning in the classroom

ct: A majority of students in the classrooms of colleges and universities today, are a product of a generation of latch key kids in which daycare, babysitters, television, and computers serve as surro ... feration of technology, the internet, beepers and cell phones have become social lifelines for this generation. They are technology savvy, independent and resourceful. Conditioned to expect immediate ...

(5 pages) 133 0 4.7 Jun/2004

Subjects: Social Science Essays > Education

The Next Great Generation

Generation Y, they've been called, as though they were nothing more than mere spin-offs of the peopl ... h be told, these so-called Gen-Y-ers possess attitudes and behaviors which break away from those of Generation X and defy the themes of the Baby Boomers, and they are changing the face of humanity as ... are changing the face of humanity as we know it, to a better one at that.Also called the Millennial Generation, the Net Generation, and the Nintendo Generation, they have come to be known as goal-orie ...

(4 pages) 78 0 4.0 Jul/2004

Subjects: Social Science Essays > Sociology

Speech on Challenges Generation Y poses to Marketers in the coming years.

Generation Y includes all those born in the 1980s and 1990s although no consensus has emerged specif ... and thoughts will vary within this demographic, understanding the environment that has shaped this generation is essential for marketers.We are the children of the Baby Boomers, and while we rival th ... e we rival them in size, an estimated 60 million, in almost every other way, we are different. This generation is more racially diverse: One in three is not Caucasian. One in four lives in a single-pa ...

(3 pages) 41 0 5.0 Sep/2005

Subjects: Businesss Research Papers > Marketing

Advertising Generations.

Webster's Dictionary defines a generation as a group of individuals born about the same time; the average time interval between the ... e time interval between the birth of parents and that of their offspring. Advertisers use different generations to bind people together and to market to. Generational advertising is the marketing to p ... s. Advertisers take the information of births and overlay major world events that occurred during a generation's influential years to create a representation of a generation's personality. These diffe ...

(4 pages) 55 0 0.0 Dec/2005

Subjects: Businesss Research Papers > Marketing

Generation Y

Throughout time, the United States has gone through a variety of generations. The history of generations from the twentieth century on till today, according to profe ... rom the twentieth century on till today, according to professor Embree, starts from 1900. The first generation until 1945, called the traditional generation, raised ninety five million people. The fol ... followed World War II raising eighty million until 1964 when the birth control pill was developed. Generation X lasted until 1980, growing forty six million people. The following generation, generati ...

(3 pages) 113 1 5.0 Apr/2006

Subjects: Social Science Essays > Society and community

Diversity and Demographics

ployees as well as the demographic differences each employee brings to the organization.The largest generation in American History now constitutes about 60 percent of what employers and economists cal ... re just too small [a contingent] to take the boomer's place. (Misek, 2003). The age groups known as Generation X and Generation Y were born between 1964 and 1985, and Baby boomers were born between 19 ...

(6 pages) 241 1 2.0 May/2006

Subjects: Businesss Research Papers > Management

Generation Y

This present generation, otherwise known as Generation Y, has faced many problems involving school shootings, vio ... al promiscuity, and racism. And when these problems occur, who is to blame? Would it be the present generation, the previous generation, or the young people who currently confront these issues today? ... who currently confront these issues today? There are plenty of conventionalized ideas about Generation Y and because of this, problems that occur in today's society are being blame on them. So ...

(3 pages) 30 0 0.0 Aug/2001

Subjects: Literature Research Papers

Generation Y (Community essay): What community do you belong to?

fined by Google "is a set of people (or agents in a more abstract sense) with some shared element". Generation Y is "the generation following Generation X, especially people born in the United States ... ple born in the United States and Canada from the early 1980s to the late 1990s" ( The Generation y period is also referred to as the "the Millenials and the Internet Generation" (Answers ...

(4 pages) 25 1 3.0 Aug/2007

Subjects: Literature Research Papers

Technology and Children

ir safety and health.As the years go by, cell phones are getting more and more popular with younger generations. When my parents were growing up, they didn't have the luxury of cell phones because tec ... nced as it is today. As the years go by, cell phones are getting more and more popular with younger generations. Over half of American teens now own cellular phones, making them the cell phone market' ...

(5 pages) 64 0 0.0 Jan/2008

Subjects: Social Science Essays > Society and community

Gender Management

This generation are not the slaves of the economy - trying to "sleep faster" just to keep up - as we "boo ... t the slaves of the economy - trying to "sleep faster" just to keep up - as we "boomers" often feel.Generation Y use technology as an auxilliary body and brain. It extends their capacity in ways that ... ms that work for the Gen X and for Gen Y are likely to be increasingly about integration.What about Generation X Women? Much of the research done on Gen X attitudes (in particular Generation X women) ...

(1 pages) 6 0 0.0 Feb/2008

Subjects: Social Science Essays > Psychology > Psychological Theories & Authors

The article I have analyzed was written by T. H.

. Watkins, an author and professor at Montana State University in Bozeman, and is titled, "The Boom Generation." In it, he describes how he sees his students spending money that they don't have on thi ... rveyed through modern media outlets, and are chosen based upon the target audience, such as MTV for generation Y. The goal of these ventures is to urge consumers to purchase products with as little th ...

(6 pages) 579 0 0.0 Feb/2008

Subjects: Art Essays > Film & TV Studies Marketing to Generation Y Table of Contents Introduction_____________________________________ Page 1 · Cor ... oduction Alloy is a catalog and Internet merchant of teen-oriented clothing. It directly markets to Generation Y youths who were born in the United States between 1975 and 1989. Top management is curr ... enues for the company. Advertising space is sold on the web site for sponsors who wish to reach the Generation Y market that has successfully attracted and retained. The other revenue stream ...

(11 pages) 27 0 0.0 Feb/2008

Subjects: Businesss Research Papers > Marketing

A comparison of two methods to define a job:by tasks or hours.

ctionRecently, more than half of the majority of workers of the western world are knowledge workers(Generation Y), they can finish the same work within less time comparing with Generation X. TheseGene ... gnificantly all over the world, people appeal for changingin the way we define a job. Especially as Generation Y (knowledge workers) enters the workforce andcorporations struggle to attract talented w ...

(7 pages) 16 0 0.0 Jan/2009

Subjects: Businesss Research Papers > Management

Recruitment and selection

more than 502 percent in the past year.' (Bottos 2006, 20)With this quote, one can observe that the generation Y does not really stick to one job or one career their whole life. They are easily bored ...

(9 pages) 123 1 3.0 Mar/2009

Subjects: Businesss Research Papers > Management > Human Resource Management

Consumer Behavioral Change in China: The Y Generation

o are the ways goods are marketed and purchased. Gone are the days of cheap imitations. The younger generation is prospering and they want internationally recognized goods as a way to show their prosp ... oods as a way to show their prosperity and status. The Chinese culture is changing. They now have a Generation Y, which is a product of the one family, one child system meaning a single child grew up ...

(4 pages) 22 0 0.0 Apr/2009

Subjects: Businesss Research Papers > Marketing

Business Marketing Communication Plan

Brazilian Beat to reach the older aged individuals. The company will use direct marketing to reach Generation Y such as websites and blogs. Specifically the company will be advertized on artists and ...

(6 pages) 123 0 5.0 Oct/2009

Subjects: Businesss Research Papers > Marketing

Employment Conflict Management Technique

involved in the direct marketing of branded sports apparel, exclusively focusing on the sport-crazy Generation Y segment. The company has opened up two online channels for both boys and girls. One web ...

(10 pages) 32 0 0.0 Sep/2010

Subjects: Businesss Research Papers > Management > Human Resource Management

Hotel management

iage rate increased, the demand of these restaurants will increase. Besides, many people who are in Generation Y like Japanese culture and Japanese style, they may think service and facilities in Hote ...

(3 pages) 1 0 0.0 Mar/2013

Subjects: Businesss Research Papers

Management Brief

dapt before Gen Y employees join the business, for the benefit of both parties.2.0 Analysis of TopicGeneration Y were born owning a computer or at least being exposed for one at a young age (Anantatmu ... etc. Beside their desire to develop Gen Y have a tendency to switch job more frequently than other generations. A recent survey showed that 60% of generation Y leaves their job in less then 3 years. ...

(2 pages) 3 0 0.0 Oct/2013

Subjects: Businesss Research Papers