Essays Tagged: "global brand"

Harley Davidson Case Study

om the brink of bankruptcy by a management buyout in 1981, Harley has succeeded in building a truly global brand that is the envy of its competitors.Faced with a declining market, a poor economic clim ... -Davidson is whether the strength of the Harley-Davidson brand will continue to grow, especially in global markets. Further, do global customers, view the brand simply as another symbol of American cu ...

(11 pages) 759 2 4.3 Apr/2005

Subjects: Businesss Research Papers > Case Studies > Automotive Companies

Brand Product management for Mobile Phones

1. Background research1.1 Sony EricssonSony Ericsson Mobile Communications is a global provider of mobile multimedia devices, including feature-rich phones and accessories, PC card ... Sony Ericsson is a 50/50 joint venture of Sony Corporation and Ericsson AB. Sony Ericsson has built global brand in the mobile handset industry and Sony Ericsson is getting more popular in the market. ... te compelling business opportunities for its operator customers.1.2 SamsungSamsung Electronics is a global leader in semiconductor, telecommunication, digital media and digital convergence technologie ...

(28 pages) 241 0 4.5 Mar/2006

Subjects: Businesss Research Papers > Case Studies

Coca-cola and Indian Market: Would the Indian market would be a lucrative market for Coca-cola?

a-Cola is the most valued brand name on the face of earth according to Daniel Workman. Interbrand's Global Brand Scorecard for 2003 ranked Coca-Cola the number one brand in the world and estimated its ... /biz/2002/06/10/stories/2002061000150200.htmWorkman, Daniel. 2006, December 28. Suite101. Coca-Cola Global Sales. India most promising international market. Retrieved January 19, 2006 from http://inte ...

(3 pages) 75 0 5.0 Oct/2007

Subjects: Businesss Research Papers > Case Studies

Operating in International Markets Simulation Summary

n and distribution.Will the use of a local celebrity dilute JusFruitz's brand equity, since it is a global brand?No certainly not, the marketing efforts used by JusFruitz locally would be quite differ ... hat marketing means distribution of goods, promotion, pricing and salesHow does this work for other global brands?It works the same for other brands. Implementing an Integrated Marketing Communication ...

(2 pages) 42 0 0.0 Oct/2007

Subjects: Businesss Research Papers > Marketing

Consumer Choice Processes

ssociate themselves with the look and style, and felt the connection with it. The fact that it is a global brand premium beer it tends to posses a prestige quality that defines and expresses the consu ...

(2 pages) 16 0 0.0 Feb/2008

Subjects: Businesss Research Papers > Marketing

The Global Branding of Stella Artois Brewing Company

The Global Branding of Stella ArtoisAssignment 11)The international beer market is a large and growing o ... re far less fragmented. With this in mind there is great potential if Interbrew were to establish a global brand that could reach outside its borders to a larger consumer base. Interbrew has already e ... ies on four continents with its various products and this could be used as a platform to expand one global brand as an ambassador for Interbrew. Although the international beer markets are fragmented ...

(4 pages) 67 0 0.0 Feb/2008

Subjects: Businesss Research Papers > Case Studies > E-commerce

Marketing Mix paper

achieve economic independence, accomplish their financial goals and transform their lives. As a top global brand and world leader in lipsticks, fragrances and anti-aging skincare, Avon continues to re ... one of the most admired companies and one of the best companies to work for, with a highly diverse global workforce of nearly 40,000 employees." (Avon, 2007)The product is the heart and soul of any m ...

(3 pages) 198 0 3.0 Feb/2008

Subjects: Businesss Research Papers > Marketing

Avon's Strategic Road Map and Andrea Jung's strategy discussion

For over 120 years, Avon has enjoyed worldwide success as a top global brand and world leader in the personal care industry. Recently, single digit growth demonstra ...

(3 pages) 40 0 3.0 Mar/2008

Subjects: Businesss Research Papers

McDonalds Case Study

we? Lets try to learn a little more about them - what is their strategy and how have they become a global brand.Give a brief introduction of McDonalds and Starbucks. Not more than 5 lines each.Task O ... ore than 5 lines each.Task One•Give a brief introduction of McDonalds - Not more than 5 lines.oGlobalization of McDonalds - Discuss in detail•Give a brief introduction of Starbucks - Not mor ...

(7 pages) 237 0 4.0 Jun/2008

Subjects: Businesss Research Papers > Case Studies

Global Advertising - Evaluation

IMPORTANCE OF ADVERTISING IN GLOBAL MARKETING"Advertising is a paid, mediated form of communication from an identifiable source, ... nd sell.With the world shrinking, it's a level playing field out there and more companies are going global. It's important for global advertisers to stand out, to identify themselves and to gain aware ... ent and there are so many factors and players to take note of. Advertising is one powerful tool for global companies to communicate their unique selling proposition and sell their image to consumers. ...

(27 pages) 52 0 0.0 Mar/2009

Subjects: Businesss Research Papers > Case Studies

Haier, an international icon: Success Factors and Market Challenges

d's fourth largest white goods manufacturer (Chen 2008).Haier was ranked first among China's Top 10 Global Brands by the Financial Times in 2005 (Haier's company facts 2008). It was also ranked 86th a ... appointed in 1984 as the director has been credited for pulling Haier out of bankruptcy to become a global corporation (Zhang Ruimin 2006) with annual turnover of USD16.2 billion in 2006 (Haier's comp ...

(9 pages) 104 0 5.0 Mar/2009

Subjects: Businesss Research Papers > Marketing

Marketing Strategy of Yahoo.com

... and the core concept behind Yahoo! was born. Yahoo! began as a student hobby and evolved into a global brand that has changed the way people communicate with each other, find and access informatio ... a highly-successful IPO in April 1996 with a total of 49 employees.Today, Yahoo! Inc. is a leading global Internet communications, commerce and media company that offers a comprehensive branded netwo ...

(10 pages) 62 0 4.0 Aug/2009

Subjects: Businesss Research Papers > Management

Strategic Management

growing brand of cosmetics. From inception the vision was to build the Caribbean's first ever truly global brand. The vision is of a brand that would compete worldwide, head to head, with the American ... eeping with the strategic objective of Sacha cosmetics of becoming the Caribbean's first ever truly global brand, Sacha's strategy was to expand outside the region by exporting to the Latin American c ...

(7 pages) 10 0 0.0 Mar/2013

Subjects: Businesss Research Papers > Management

Strategic Managrment

growing brand of cosmetics. From inception the vision was to build the Caribbean's first ever truly global brand. The vision is of a brand that would compete worldwide, head to head, with the American ... eeping with the strategic objective of Sacha cosmetics of becoming the Caribbean's first ever truly global brand, Sacha's strategy was to expand outside the region by exporting to the Latin American c ...

(7 pages) 9 0 0.0 Mar/2013

Subjects: Businesss Research Papers > Management

Advertising Campaign Analysis of Absolut Vodka

hird largest spirit brand around the world and is virtually available in 126 markets. Being premier global brand, Absolut has the pre-eminent growth share in the category of premium vodka. In 2003, sh ... 03, shipments to the United States increased 7.7% to reach 72.9 million litres. Its sales growth on global scale has grown from 10,000 nine-litre cases in 1979 to 7.5 million nine-litre cases in 2002. ...

(20 pages) 4 0 0.0 Aug/2013

Subjects: Businesss Research Papers > Marketing