Essays Tagged: "Goods"
4 major characteristics of services and the marketing strategies available for the service organization
e outcome will differ if the firm uses different employees each time a business is servicesContrast*Goods are mass-produced by factories and as such their features, ability and usage are the same*E.g. ... g Service ProductivityThree Additional PsThe traditional four Ps marketing approaches work well for goods, but additional elements require attention in service business. Three additional Ps for servic ...
Subjects: Businesss Research Papers > Marketing