Essays Tagged: "GP Investments"
Submarino.Com: The Challenges of B2C E-Commerce in Latin America.
bmarino.com was launched in June 1999 by Antonio Bonchristiano. Bonchristiano obtained backing from GP Investments and acquired BookNet with the concept of replicating the Amazon.com business model. B ... s. Financial support from investors equaling US$108.1 million, including "seed capitol" provided by GP Investments, was generated from June 1999 through February 2001.5. Marketing Strategy - Submarino ...
Subjects: Businesss Research Papers > Case Studies > E-commerce