Essays Tagged: "GUINNESS"

Pulling Heineken: a premium job

while he is no stranger to the beer industry, having worked on the Heineken brand while part of the Guinness Australasia network from 1996 to1999, it's a far cry from where he first started.After grad ... ler spent two years at Unilever before moving into the beer industry three years ago. He started at Guinness, where he worked on the Heineken brand.Under the arrangement, CUB was responsible for the d ...

(2 pages) 64 0 0.0 Mar/2004

Subjects: Businesss Research Papers

Irish beer case

Logistics Case Study: Introducing Co-Managed Inventory at Guinness GBGuinness was seeking lead time reduction of their inventory to reduce costs and therefore ... s that the buyer maintains responsibility for the replenishment in CMI.Co-managed inventory allowed Guinness executives to have and replenish stock of stout when needed, instead of waiting for custome ... rs. CMI requires of accurate planning since all the replenishment responsibility lies on the vendor.Guinness had two different demands, depending on their two major markets: the off trade and the on t ...

(3 pages) 145 1 3.0 Nov/2004

Subjects: Businesss Research Papers

Smirnoff Export Marketing Plan into China.

nd everyday in celebration of the world's most popular brands of alcohol: Smirnoff, Johnnie Walker, Guinness, Baileys, J&B, Captain Morgan, Cuervo, Tanqueray, Crown Royal, Beaulieu Vineyard, and S ... ous brands of spirits, wine, and beer with Captain Morgan, Chateau & Estate Wines, Crown Royal, Guinness, Johnnie Walker, Jose Cuervo, Smirnoff, and Smirnoff Ice being the most popular in respecti ...

(80 pages) 800 1 4.8 Feb/2006

Subjects: Businesss Research Papers > Case Studies

Capital structure for Diageo

was formed in 1997 through the merger of two consumer product companies Grand Metropolitan plc and Guinness plc under the strategy of reducing costs through marketing synergies, cutting overhead expe ... ptimally structure capital.How has Diageo managed its capital structure?Both Grand Metropolitan and Guinness had little debt prior to the merger, which allowed them to benefit from relatively high rat ...

(8 pages) 253 2 3.4 Jun/2006

Subjects: Businesss Research Papers > Case Studies

History Of Guin

(2 pages) 377 0 0.0 Apr/2001

Subjects: Businesss Research Papers

An Unusual Pet

AN UNUSUAL PET Guinness was probably the most gorgeous pup you had ever seen. When he first came to stay with Kathy ... eeks old and they had chosen him specially from a litter of pups in a nearby pet shop. They brought Guinness home in a little basket and placed him in his new room which had been carefully prepared fo ... ople they didn't know would come over to speak, but if truth be told, they couldn't resist stroking Guinness and they wanted to know all about him. He was a very unusual breed, a Weirmerand, and most ...

(3 pages) 2199 0 0.0 Aug/2001

Subjects: Businesss Research Papers

Environmental Analysis

conglomerate focusing on premium alcohol beverages. The firm originated in 1997 with the merger of Guinness and GrandMet. The company began with the mission to become the strongest premium alcoholic ... or AnalysisDiageo has long been the front-runner in the premium drinks business. Its brands include Guinness, Smirnoff, Bailey's, Johnnie Walker, and Cuervo complimented by broad range of local and sp ...

(6 pages) 229 0 0.0 Oct/2007

Subjects: Businesss Research Papers > Management

The Beatles

he English newspaper the Daily Mail. There were two articles that intrigued John. One was about the Guinness heir Tara Browne, who drove through some red lights at 110 mph and smashed into the back of ...

(3 pages) 12 0 4.3 Feb/2008

Subjects: Art Essays > Music History & Studies

Capital Assets Pricing Model and Discussion on How Companies Finance their Operations

Assets Pricing Model and use it to calculate Diageo's beta.Diageo was formed in 1997 by a merger of Guinness and GrandMet. Diageo produces and distributes some of the world most famous brands of spiri ... ds of spirits, beers and wines (www.diageo.com). Some of the brands under Diageo's umbrella include Guinness, Johnnie Walker whiskies, Smirnoff vodka and Baileys Original Irish Cream just to mention t ...

(18 pages) 95 1 4.0 Oct/2009

Subjects: Businesss Research Papers > Markets & Exchanges