Essays Tagged: "honda motor company"

Marketing of Honda motorcycles in the USA.

The American Honda Motor Company was established as a subsidiary byHonda in 1959. During the 1960's the type of m ... startedwith the growth of their own domestic markets. The high production fordomestic demand led to Honda experiencing economies of scale as the costof producing motorbikes declined with the level of ... onomies of scale as the costof producing motorbikes declined with the level of output. This providedHonda to achieve a highly competitive cost position which they used topenetrate into the US market. ...

(6 pages) 194 0 3.8 Dec/2003

Subjects: Businesss Research Papers > Marketing

Marketing of Honda motorcycles in the USA.

The American Honda Motor Company was established as a subsidiary byHonda in 1959. During the 1960's the type of m ... startedwith the growth of their own domestic markets. The high production fordomestic demand led to Honda experiencing economies of scale as the costof producing motorbikes declined with the level of ... onomies of scale as the costof producing motorbikes declined with the level of output. This providedHonda to achieve a highly competitive cost position which they used topenetrate into the US market. ...

(6 pages) 65 0 3.0 Jan/2006

Subjects: Businesss Research Papers > Case Studies > Automotive Companies

Honda Marketing Strategy

The American Honda Motor Company was established as a subsidiary by Honda in 1959. During the 1960's the type of ... arted with the growth of their own domestic markets. The high production for domestic demand led to Honda experiencing economies of scale as the cost of producing motorbikes declined with the level of ... omies of scale as the cost of producing motorbikes declined with the level of output. This provided Honda to achieve a highly competitive cost position which they used to penetrate into the US market. ...

(7 pages) 384 1 4.7 Apr/2006

Subjects: Businesss Research Papers > Case Studies > Automotive Companies

Marketing of Honda motorcycles in the USA

The American Honda Motor Company was established as a subsidiary byHonda in 1959. During the 1960's the type of m ... startedwith the growth of their own domestic markets. The high production fordomestic demand led to Honda experiencing economies of scale as the costof producing motorbikes declined with the level of ... onomies of scale as the costof producing motorbikes declined with the level of output. This providedHonda to achieve a highly competitive cost position which they used topenetrate into the US market. ...

(6 pages) 40 0 4.6 Oct/2006

Subjects: Businesss Research Papers > Case Studies > Automotive Companies

History and Planning Function of Honda

Soichiro Honda founded the Honda Motor Co. at Hamamatsu, near the southern coast of Japan between Tokyo and N ... he southern coast of Japan between Tokyo and Nagoya. That was in 1948. For the first fifteen years, Honda was a motorcycle producer, selling its products in Japan and over the world. In 1989, Soichiro ... to be honored in Detroit's prestigious 'Automotive Industry Hall of Fame' (Mair, p38). In 1962, the Honda Motor Co., a Japanese motorcycle manufacturer founded fourteen years previously, made its firs ...

(6 pages) 60 0 3.0 Feb/2008

Subjects: Businesss Research Papers > Management

Marketing Honda Motorcycles

The purpose of this paper is to forecast the market strategy of Honda Motorcycles, mainly to their CBR600RR product line, in order to maximize profit while continui ... competition is fairing and specify other factors that can increase or decrease the market share of Honda within this market structure.II.Unemployment Rate and Retail SalesUnemployment rate was chosen ... etermine the type of market strategy of a company in order to maximize their profit.Today, American Honda Motor Company employs more than 29,000 people, and as stated on Honda corporate home page (200 ...

(11 pages) 34 0 0.0 Jul/2008

Subjects: Businesss Research Papers > Marketing

Honda-International Business-Honda In China

Honda, one of the largest automobile manufacture in the world, has its companies all over the world. ... in the world, has its companies all over the world. The scale of the company increases day by day. Honda took many successful steps to enter into the global market. China is a huge market that attrac ... lobal market. China is a huge market that attracts many multinational corporations to invest in it. Honda is one of the successful companies in the Chinese market. Why did Honda choose the Chinese mar ...

(17 pages) 60 0 0.0 May/2009

Subjects: Businesss Research Papers