Essays Tagged: "Intangibility"
4 major characteristics of services and the marketing strategies available for the service organization
id offer.Qns. Using a service example of your choice, explain how the service company can deal with intangibility, inseparability, variability and perishability.Four Major characteristics of services: ... ur Major characteristics of services:1) Intangibility2) Inseparability3) Variability4) PerishabilityIntangibility*Lack of tangible assets which can be seen, touched, smelled, heard or taste prior to p ...
Subjects: Businesss Research Papers > Marketing
There are five factors that distinguishes services marketing from product marketing. Comment on any three of these factors.
The three factors that distinguishes services marketing from product marketing are Intangibility, Inseparability and Heterogeneity You cannot own and store a service like you can a pr ...
Subjects: Businesss Research Papers
Relationship Marketing in delivering added value
004) have stated the eight special characteristics of services: Seasonality and demand fluctuation, Intangibility, Perishability, Inseparability, Variability, Interdependence, Supply exceeds demand an ... costs. Those characteristics pointed out the difference between service and other products, such as intangibility, while the service can not be experienced - heard, seen, smelt, tasted or touched - pr ...
Subjects: Businesss Research Papers > Marketing