Essays Tagged: "Integrated marketing communications"

This essay deals with the benefits of integrated marketing communications to organizations.(Essay does include bibliography)

Integration of PR and MarketingThe main benefits to using integrated marketing communications or IMC is that it is essential and cost effective to an organiza ... with marketing and advertising in order to achieve the organizations goals. If public relations is integrated with the total communication program, it will save time and money, but also improve the o ... tive, "Public relations cannot simply be slipped into a marketing communication program. It must be integrated when marketing plans are conceived and developed." Marketing deals with getting the word ...

(4 pages) 798 0 4.8 Sep/2002

Subjects: Businesss Research Papers > Marketing

This paper is about the marketing techniques that McDonald's uses.

keting to become America's leading Burger Empire. These five promotion tools are used in McDonald's integrated marketing communications program which allows McDonald's to carefully integrate and coord ...

(3 pages) 368 1 3.0 Feb/2004

Subjects: Businesss Research Papers > Marketing

Kraft foods case study: Marketing plan to address fears of rising child obeisity using Chris Fill's 1999 Marketing Communications Planning Framework.

TO:Will FlemingFrom:Antony ClarkModule:Integrated Marketing CommunicationsRE:Kraft FoodsAbstractIn light of recent findings relating to chi ... Chris Fill's Marketing Communications Planning Framework (2002).The intention of the plan is to use integrated marketing techniques to effectively communicate these 'caring and compassionate' values w ...

(14 pages) 594 1 3.7 Mar/2004

Subjects: Businesss Research Papers > Case Studies

Estee Lauder: Integrated Marketing Communications plan

on analysis is to identify internal and external factors that will have an impact on Estee Lauder's integrated marketing communications program (IMC). A situation analysis is necessary to determine th ... s regarding mixed promotional messages targeting the young and older market i.e. strategies are not integrated- Losing market share- Deterioration of perceived brand quality and prestige due to changi ...

(19 pages) 906 0 3.7 May/2004

Subjects: Businesss Research Papers > Case Studies > Clothing, Footwear and Cosmetics

Strategic Marketing Communication----IMC program

y various departments within the company to achieve consistency (Arens, 2002). This process, called integrated marketing communications (IMC), is an important marketing trend.Thereby, the main purpose ... interpretations of the subject. One of them by Delozier is that it is: the process of presenting an integrated set of stimuli to a market with the intent of evoking a desired set of responses within t ...

(14 pages) 737 1 4.7 May/2004

Subjects: Businesss Research Papers

"Advertising is the most 'important' element in the promotion mix." Discuss whether you agree or disagree by evaluating the other elements of the promotion mix. PART 1 ADVERTISING

the tools and activities of promotion. These processes and activities are then coordinated through integrated marketing communications (IMC) in order to attempt to create a synergistic effect to a ca ... opt, those elements can range from a simple configuration of the promotional mix through to a fully integrated and culturally driven mission and corporate strategy.In this essay I will be arguing that ...

(2 pages) 88 0 3.0 Aug/2004

Subjects: Businesss Research Papers > Marketing

Integrated Marketing Communications: Benefits and Pitfalls

IntroductionThe notion of integrated marketing communications (IMC) is not new although it has become popular in recent times ... ould agree) to a large extent, has defined successful businesses. That being the case, the need for Integrated Marketing Communication is not only needed, but critical to marketing success (Wirth, R. ... ck of investment in marketing. The charity faced up to these difficulties, employing a hard-hitting integrated marketing communications plan that exceeded expectations. The five-year strategy is not y ...

(19 pages) 754 0 4.2 Apr/2005

Subjects: Businesss Research Papers

The marketing department of Mtone Wireless Inc

, the marketing department of Mtone Wireless Inc built strong barriers around the various marketing integrated marketing and promotional functions, and planned and managed them separately with differe ... arkets. Actually, in the latter 1990s, many companies had already been moving toward the concept of integrated marketing communications (IMC), which involves coordinating the various promotional eleme ...

(5 pages) 52 0 3.0 Feb/2006

Subjects: Businesss Research Papers > Case Studies

Integrated Marketing Communications (IMC) and Marketing Comparison

IntroductionIntegrated Marketing Communications (IMC) is defined as: "A management concept that is designed to m ... ce without confusion while ensuring that all of the segments of the campaign have been reached. The Integrated Marketing Communications of a company can differ from profit to not-for-profit organizati ...

(4 pages) 365 0 5.0 May/2006

Subjects: Businesss Research Papers > Marketing

Integrated Marketing Communications - Ireland

unch.Ireland has a diverse culture with many components that need to be addressed while building an integrated marketing communications (IMC) plan. A successful IMC plan has six critical elements. The ...

(4 pages) 193 1 2.0 Dec/2006

Subjects: Businesss Research Papers > Marketing

Defining a Communications Plan

arch in IMCAccording to Semenik (2002) the role of research will help create strategies and produce integrated marketing communications (IMC) tools and materials. Enlisting the aid of an advertising a ... other countries. The message was the same; the consumer was looking for the same thing. With a well integrated creative communications strategy, Olive will be success in the United States and build th ...

(4 pages) 270 0 5.0 Jan/2007

Subjects: Businesss Research Papers > Marketing

Integrated Marketing Communications and Marketing

ce without confusion while ensuring that all of the segments of the campaign have been reached. The Integrated Marketing Communications of a company can differ from profit to not-for-profit organizati ... ofit types of organizations as well as providing a current real world example for review.IMC DefinedIntegrated Marketing Communications (IMC) is defined as: "A management concept that is designed to m ...

(4 pages) 282 0 0.0 Jan/2007

Subjects: Businesss Research Papers > Marketing

Integrated Marketing Communications Paper On Levi's Jeans

1 LEVI'S®: "MAKE THEM YOUR OWN" INTRODUCTION This project is an examination of the integrated marketing communications strategy of Levi Strauss & Co. The IMC being studied is thei ...

(4 pages) 61 0 5.0 Oct/2001

Subjects: Businesss Research Papers > Marketing

Integrated Marketing Communications Paper On Levi's Jeans

1 LEVI'S®: "MAKE THEM YOUR OWN" INTRODUCTION This project is an examination of the integrated marketing communications strategy of Levi Strauss & Co. The IMC being studied is thei ...

(4 pages) 187 0 4.0 Oct/2001

Subjects: Businesss Research Papers > Marketing

IMC

Discuss the concept of Integrated Marketing Communications.Why is it so important to marketers? Where has Integrated Market ... t so important to marketers? Where has Integrated Marketing Communications come from? The fact that Integrated Marketing Communications (IMC) does take place is unquestionable but the degree of integr ... ve manner (Skolnik 2001). This deliberate synergy of communication has increasingly become known as Integrated Marketing Communications.Why it has become so important to marketers Cornelissen (2001) a ...

(9 pages) 176 0 5.0 Nov/2001

Subjects: Businesss Research Papers

Operating in International Markets Simulation Summary

salesHow does this work for other global brands?It works the same for other brands. Implementing an Integrated Marketing Communications (IMC) strategy helps connect the customer and consumer with the ...

(2 pages) 42 0 0.0 Oct/2007

Subjects: Businesss Research Papers > Marketing

Kudler Special Events Proposal

IntroductionAssuming the position of an Integrated Marketing Communications (IMC) consultant for Kudler Fine Foods, a strategy itself that e ...

(2 pages) 77 0 0.0 Jan/2008

Subjects: Businesss Research Papers > Marketing

Prepare the detailed notes for a talk on the aims of marketing communications and sales process.

hese two elements.Marketing CommunicationsIn actual fact, one refers to marketing communications as Integrated Marketing Communications or IMC, although in the past they were called promotions. IMC is ... s, which are:persuading;reminding;informing;reinforcing a message;and to generate AIDA.1. PersuadingIntegrated Marketing Communications mainly developed in a time when people were conducting business ...

(13 pages) 49 0 0.0 Dec/2008

Subjects: Businesss Research Papers > Marketing

The Analysis of Brand Identity, Brand Position and an IMC Strategy for UK Market Penetration: The Case of Burt's Bees

roblem. This report analyses Burt's Bees's brand identity, discusses its poisoning, and develops an integrated marketing communications (IMC) strategy for the UK market penetration.2. Brand IdentityIn ...

(16 pages) 80 1 3.7 Feb/2009

Subjects: Businesss Research Papers > Case Studies > Clothing, Footwear and Cosmetics

Marketing Communications Assignement

ur target audience may only be influenced with communication channels we can afford. We will use an Integrated Marketing Communications plan in order that the message we send to our target audience is ... valuationBudgetReferencesAppendicesSituation AnalysisAs this is a new company there is currently no integrated marketing communication plan. In order to develop our communication plan we need to ident ...

(21 pages) 68 0 2.0 Apr/2010

Subjects: Businesss Research Papers > Marketing