Essays Tagged: "Jetstar Airways"
International Marketing - Virgin Blue (A piece of Empire)
ces on both domestic and international routes (Virgin Blue Prospectus, P.40, 2003). The last one is Jetstar, one of the subsidiaries of Qantas that was launched in May of 2004 under similar marketing ... are strategy.In a comparison of the two main domestic airlines of Qantas (include the subsidiaries, Jetstar Airways) and Virgin Blue, Virgin Blue has captured 33 percent of the domestic market in arou ...
Subjects: Businesss Research Papers > Case Studies
The Role of Marketing
marketing strategies. Qantas brings attention to its new discount airline, Australian Airlines and Jetstar by using a variety of positioning strategies:~ ;positioning in relation to its competition, ... sitioning strategies:~ ;positioning in relation to its competition, by launching its own no-frills, Jetstar, with an intention to gain back the market share from Virgin Blue;~ positioning in relation ...
Subjects: Businesss Research Papers > Marketing
Qantas Airlines: A Case Study Analysis - Why has Qantas been so successful?
veller, QantasLink, for the regional flyer, Australian Airlines, for the leisure market in Asia and Jetstar, for the low-budget traveler. Qantas operates carriers to cater for various segments in the ... he market, rather than concentrating on one brand to appeal to many.It has also been announced that Jetstar International will begin operations late 2006, with flights to start in major cities in Asia ...
Subjects: Businesss Research Papers > Case Studies
Elements of a Marketing Plan
ing threats influence the business. For example, Qantas took advantage of an opportunity by opening Jetstar, which ultimately resulted in increased profits, increased market share and more customer lo ... arketing objectives. Qantas' main marketing objective is to be 2 leading airline brands, Qantas and Jetstar. Qantas had multiple objectives for 2013, some of these were toMaintain the shared domestic ...
Subjects: Businesss Research Papers > Marketing