Essays Tagged: "KidZania"


It is thought that in order for KidZania to be introduction into the US depends on finding a local key partner. Let us examine what ... ost important market the US.The US Brand StrategyEntering the US market could prove challenging for KidZania. The US market is much more fragmented, the competition steep, home entertainment choices a ... ety and number of kid's experiences available in the US may prove difficult to capture market share.KidZania would be considered a Family Entertainment Center (FEC) in the US. FEC's has been an integr ...

(4 pages) 1 0 0.0 Jul/2014

Subjects: Businesss Research Papers > Case Studies