Essays Tagged: "Kraft Foods"

Dr. develops No calorie fat substitute

emove the lipid material and replace it with water,' says Thomas H. Parliment, a flavor chemist for Kraft Foods in White Plains, New York, 'microbes are to grow, and you can get mold.' That would have ...

(1 pages) 28 0 4.2 Dec/1996

Subjects: Science Essays > Biology

Junk Food and Obesity: A Dilemma.

food chains are reacting to the growing demand of having more healthier products. Companies such as Kraft Foods has already begun to make reforms in their product lines. Kraft is planning on decreasin ... panded nutritional information on their packages (Goldman 16). In response to marketing in schools, Kraft is also reviewing the products that are made available in vending machines and are working to ...

(6 pages) 414 3 4.1 Nov/2003

Subjects: Humanities Essays > Health & Medicine

Market Study Marketing 310 Kraft (Tang Instant Drink Mix & Oreo Cookies)

Product Brief / SituationThis paper is a conducted market study for the Kraft Foods Phil. regarding their product Tang orange juice and Oreo Cookies These are the product t ... ang orange juice and Oreo Cookies These are the product that we have taken into a research from the Kraft foods Philippines. We choose three of their leading products for our study, Oreo and Tang. The ... g product is from Thailand. The Tang and Oreo are supplied by the best available resources that the Kraft could gather with its firm company that's been proven through the years of expertise and exper ...

(8 pages) 143 0 3.7 Feb/2004

Subjects: Businesss Research Papers > Case Studies

Kraft foods case study: Marketing plan to address fears of rising child obeisity using Chris Fill's 1999 Marketing Communications Planning Framework.

TO:Will FlemingFrom:Antony ClarkModule:Integrated Marketing CommunicationsRE:Kraft FoodsAbstractIn light of recent findings relating to child obesity, Kraft foods have taken ste ... th various targets, focussing on the children's snack food industry.Context analysisBusiness contextKraft Foods Inc are the second largest food company in the world (1), Kraft foods own brand names wh ... rand names which are in the core categories of coffee, cheese, confectionery, desserts and grocery. Kraft Foods UK currently employ 2750 people (2) and its turnover was £708 million in 2002(2).I ...

(14 pages) 594 1 3.7 Mar/2004

Subjects: Businesss Research Papers > Case Studies

Celestial Seasonings Case Study

.S. are over $1 billion per year and it has captured 54% of the market. After its independence from Kraft, it made an IPO that brought in $38 million. Its marketing concept works and sustains loyalty ... stomer loyalty, distinctive packaging4.Low employee turnover5.Quick decisions, less paperwork since Kraft6.Price lower than competitors7.Recognized as an environmentally-friendly company8.Large market ...

(1 pages) 36 0 2.5 Apr/2004

Subjects: Businesss Research Papers > Case Studies

Process Essay: Kool-Aid

(2 pages) 30 0 2.3 Apr/2004

Subjects: Literature Research Papers

Kraft Foodservice

Kraft come a long way since J. L. Kraft started selling cheese from a horse-drawn wagon in 1903. Har ... w into a company that touches more than a billion people in 151 countries. Every day. One at a time.Kraft is structured along three dimensions, aligned with their global consumer sectors - beverages, ... se and dairy, convenient meals, grocery and snacks - and focused on working closely with each other.Kraft is one of the superdistributors. It sells a full line of foodservice products including, in ad ...

(5 pages) 99 0 1.0 Jun/2005

Subjects: Businesss Research Papers > Marketing

Starbucks Case.

rlines and restaurants. In fiscal 1998, Starbucks entered into a long-term licensing agreement with Kraft Foods, Inc. to accelerate the growth of the Starbucks brand into the grocery channel in the Un ... h of the Starbucks brand into the grocery channel in the United States. Pursuant to such agreement, Kraft manages all distribution, marketing, advertising and promotions for Starbucks whole bean and g ...

(5 pages) 884 1 4.7 Oct/2005

Subjects: Businesss Research Papers > Case Studies

Public Relation Campaign Strategies.

Introduction.In an effort to build media relations and generate publicity for Kraft Foods, H.A.R.K. (Hallett, Atkins, Rouse, Krumm) Public Relations is proposing the following st ... ical plan using a variety of tools.Objectives of PR Campaign.When developing the objectives for the Kraft Foods public relations campaign, our company first considered the overall goals of the organiz ... repare and promote minorities to mid and upper level management positions within the United States. Kraft believes that it is crucial that a corporate culture enables a diversified workforce to feel c ...

(8 pages) 352 0 4.0 Nov/2005

Subjects: Businesss Research Papers > Management

Opportunity Research Survey

ch is a natural expansion option during China's economic boom. According to the results from the 46 Kraft offices in China, the timing is right for healthy choices and worker availability. Expansion i ... ards future growth; additional research parameters are available in a separate report. One value of Kraft is adaptability for local tastes. Biscuits, including cookies and milk crackers, are already i ...

(1 pages) 84 1 3.0 Jul/2006

Subjects: Social Science Essays > Economics > Foreign & International Economics

Kraft Foods International: Expanding Into China

Kraft Foods is an international corporation based in America. It is therefore subject to trade laws ... ion based in America. It is therefore subject to trade laws as dictated by the American Government. Kraft makes items such Maxwell house, Oscar Mayers, Kraft cheese products and the beloved Oreo Cooki ... d corporations to set up a multilingual site designed to attract Spanish speaking individuals. J.L. Kraft started his company over a hundred years ago from the back of his truck. About six years into ...

(3 pages) 70 0 4.3 Aug/2006

Subjects: Businesss Research Papers > Markets & Exchanges

Contracts and the Internet

(3 pages) 90 0 3.0 Nov/2006

Subjects: Law & Government Essays > Law

A-1 Steak Sauce Case Study

course. Is there even any other steak sauce out there? A.1. Steak Sauce was a premier brand in the Kraft Foods portfolio and had little competition, substantial sales and excellent margins. The origi ... based was created in 1824 by Henderson William Brand, chef to King George IV of the United Kingdom. Kraft acquired the product in 2000 as part of an acquisition with Nabisco. As mentioned, A.1. Steak ...

(3 pages) 124 0 2.3 Aug/2007

Subjects: Businesss Research Papers > Case Studies

Kraft INC marketing strategy analysis

Kraft Foods Inc. is the largest food and beverage company headquartered in North America and the sec ... eate value- for-money products. We strive to provide the best for the consumers.It is important for Kraft to understand the different cultures and customs of people in different countries in order to ... y of the markets we are entering. In this report, we have decided to use one country to explain how Kraft Foods Inc. conducts the feasibility study to make the commercial decision to enter that market ...

(15 pages) 139 0 1.0 Jun/2008

Subjects: Businesss Research Papers > Marketing

Case: A.1. Steak Sauce: Lawry's Defense

course. Is there even any other steak sauce out there? A.1. Steak Sauce was a premier brand in the Kraft Foods portfolio and had little competition, substantial sales and excellent margins. The origi ... based was created in 1824 by Henderson William Brand, chef to King George IV of the United Kingdom. Kraft acquired the product in 2000 as part of an acquisition with Nabisco.As mentioned, A.1. Steak S ...

(3 pages) 165 1 5.0 Sep/2008

Subjects: Businesss Research Papers > Case Studies

Segmentation of Cereal Market within Singapore

ogg has the majority of the market share, in Singapore, Nestle comes in first with 29%, followed by Kraft foods then Quaker Oats co. at 18.8%.(Breakfast Cereal- Singapore,1)As seen from the table belo ... ent(Kotler et al.2006, 219) (Statistics Singapore 2003)In this report, I will discuss about Nestle, Kraft Foods and Kellogg's, which segment variables within each Market Segmentation they target.Nestl ...

(8 pages) 40 0 3.0 Dec/2008

Subjects: Businesss Research Papers > Marketing

New Customer Aquisition-Smith System Consulting

be more than a product; it can imply an image such as dependability for Maytag.To most consumers Kraft is synonymous with Cheese products. Salad dressing, barbecue sauce, and many other products m ... s with Cheese products. Salad dressing, barbecue sauce, and many other products marketed under the Kraft brand do not have as strong results. In February of 2009, Kraft Foods introduced a new logo. A ...

(24 pages) 250 0 0.0 Oct/2009

Subjects: Businesss Research Papers > Marketing

Cereal: The Manufacturing Industry

ur different firms that control almost all of the market. These companies are Quaker Oats, Kellogg, Kraft Foods, and General Mills (Lazich 68). In 2001, General Mills and Kellogg led the industry with ... Mills and Kellogg led the industry with a market share of 32.2 and 30.7 percent, respectively (68). Kraft Foods had a market share of 16.3 percent and Quaker Oats had a market share of 19.0 percent (6 ...

(4 pages) 19 0 0.0 Nov/2009

Subjects: Businesss Research Papers

Hershey Food Company : Board director and stakeholder conflict over sale

:Menjadi CEO pada tahun 2001, CEO pertama yang berasal dari luar perusahaan.Sebelumnya menjabat di Kraft Foods, sebagai VP. Tiga bulan pertama dia menjabat dia melakukan : penutupan pabrik, memecat s ...

(7 pages) 30 0 0.0 Feb/2010

Subjects: Businesss Research Papers > Case Studies

Marketing Plan: Phase I

had became a division of NDPC, an organization of well-known brands. In the late 1960s NDPC became Kraftco Corporation and then Breyers Ice cream became a favorite in the US. In the 1970s Breyers par ... and then Breyers Ice cream became a favorite in the US. In the 1970s Breyers parent company became Kraft. And by 1993 a company by the name of Unilever bought Breyers from Kraft which is part of the ...

(6 pages) 89 0 3.0 Jul/2010

Subjects: Businesss Research Papers > Management