Essays Tagged: "Kunal Basu"
Customer Loyalty
accomplish. The article Customer Loyalty: Toward an Integrated Conceptual Frameworkby Alan Dick and Kunal Basu develops a customer loyalty theory to better understand theinfluences of customer loyalty ... likelihood of repeat patronage.The conceptual customer loyalty framework developed by Alan Dick and KunalBasu is an effective and useful tool. Vendors, services, brands and stores looking toincrease c ...
Subjects: Businesss Research Papers > Case Studies