Essays Tagged: "Lay"
Enron
teady if they already owned Enron because the stock price would rebound in the near future. Kenneth Lay's strategy for responding to Enron's continuing problems was in his appearance. As he did many t ... strategy for responding to Enron's continuing problems was in his appearance. As he did many times, Lay would issue a statement or make an appearance to calm investors and assure them that Enron was h ...
Subjects: Businesss Research Papers > Case Studies
Frito Lay Case Study
rate companies that were thousands of miles apart. Elmer Doolin of San Antonio, Texas and Herman W. Lay of Nashville Tennesse, had the same objective in mind, and both shared the same basic business p ... and value; sell it for a fair profit; and make service a fundamental part of doing business."Frito-Lay's snacks include a broad portfolio of products including chips and granola bars, dips, salsas, n ...
Subjects: Businesss Research Papers > Case Studies
Pepsi: Crunching The Competition
When Frito Lay, the snack food subsidiary of PepsiCo, entered India in 1990 it had to face the formidable prese ... , a Pepsi spokesman admits, a local chain of sweatmeat shops, Nathu's, sold more volumes than Frito Lay sold in the whole of India.Eleven years down the line it is Frito Lay that has not only managed ... that has not only managed to buy out Uncle Chipps, but has also succeeded in becoming the dominant player in the market with little challenge from its rivals.Apart from a dominant 90 per cent share of ...
Subjects: Businesss Research Papers > Case Studies
Pepsi, Organization-Industry Overview
uct in their snack aisle. PepsiCo was founded in 1965 by the CEO of Pepsi-Cola and the CEO of Frito-Lay. Some of the brand names PepsiCo distributes are Pepsi-Cola, Frito-Lay products, Gatorade, Quake ... s and soup. However, Pepsi is known for its snacks like the very popular Doritos tortilla chips and Lay's potato chips. The savory snack market includes salty snacks (including potato, tortilla, corn, ...
Subjects: Businesss Research Papers > Marketing