Essays Tagged: "Loyalty marketing"
Loyalty programs - Creators of customer dependency?
[Type text] [Type text] [Type text]Maximilian Kraemer Assignment on Loyalty Role: Consumer388349 IB 01ALoyalty programs - source of customer dependency?Nowadays many co ... tomers. The question, however, arises if this works only in one direction or in two directions - do loyalty programs only exist to make consumers dependent on certain suppliers or does the customer ta ... exist to make consumers dependent on certain suppliers or does the customer take advantage of those loyalty programs only to get the cheapest price? Seeing customers wallets filled with bonus cards im ...
Subjects: Businesss Research Papers > Marketing