Essays Tagged: "Luxury goods"

Money: what is it worth to you?

ry day of our lives. The food we eat, the electricity we pay to use, hot water bills not to mention luxury goods including computers, CD's and much much more.Perhaps society believes that since we use ...

(5 pages) 245 2 4.5 Apr/2003

Subjects: Businesss Research Papers > Markets & Exchanges

Talk about the history of the Native American tribe: The Hohokam.

but they had a large enough population to construct long, wide canals and to produce quantities of luxury goods. The square structures of the oldest houses were unusually large. The square structures ...

(2 pages) 65 0 3.0 Jul/2003

Subjects: Social Science Essays > Anthropology

The Relationship and Importance of the Phoenicians, Philistines, and Hebrews

for papyrus, which was the Egyptian writing material. All Phoenician trade centers dealt in coveted luxury goods and building materials. The other things that were sought after among trade were the Ph ...

(2 pages) 30 1 5.0 Dec/2003

Subjects: History Term Papers

Gucci - Global Luxury Goods The essay analysis Gucci as a global provider of luxury goods from a marketing point of view.

International MarketingGlobal Luxury GoodsPrepared by:Tamás HalasyJuly 7, 2003MBA 12002/2003Word count: 2,389Table of conte ... UNICATIONS3Advertising4Direct Marketing4PR4IMAGE4GROWTH MARKETS5STANDARDIZATION OF THE MARKETING OF LUXURY GOODS6GENERALIZATIONS RELATING TO THE GLOBAL LUXURY GOODS INDUSTRY7SOURCES8GucciGucci is a gl ... RALIZATIONS RELATING TO THE GLOBAL LUXURY GOODS INDUSTRY7SOURCES8GucciGucci is a global retailer of luxury, high quality fashion items: handbags, small leather goods and luggage, shoes, ties and scarv ...

(9 pages) 576 3 4.2 Feb/2004

Subjects: Businesss Research Papers > Case Studies > Clothing, Footwear and Cosmetics

Its breif history about greece, age of exploration etc

Causes:1.Economy of Italian city states - rich merchants and bankers traded w/ middle east and sold luxury goods in northern Europe. Used money for buildings and to sponsor artists and writers.a.Ppl h ...

(13 pages) 123 1 3.4 Feb/2004

Subjects: History Term Papers > European History

Caste study: bally

Bally is renowned for its unique luxury products, representing style, value and quality to a demanding clientele. From its beginning, ... d quality to a demanding clientele. From its beginning, Bally has emerged as the first truly global luxury goods company. Bally was founded in the Swiss hamlet of Schönenwerd in 1851 by Carl Fran ... Kass another well known model and Louis Vuitton used Karolina Kurkova.Chaudhuri's (1998) studies on luxury and necessity items have yielded information on the relationship between high-involvement and ...

(7 pages) 72 1 3.5 Aug/2004

Subjects: Businesss Research Papers > Marketing

The Strategy of Louis Vuitton

Louis Vuitton StrategyLVMH is the world's leading luxury products group. The strategy of LVMH is based on combining LVMH fashion and leather goods. Ne ... ping economy. This was due to the strength of the Louis Vuitton brand, which is the world leader in luxury goods and benefited the younger brands from the synergies that developed within the business ... t of brand image; they are number one in the world with 50 brands and have a strong presence in all luxury sectors. They have a good geographical balance and control over distribution. The strategy wa ...

(2 pages) 228 0 4.0 Aug/2004

Subjects: Businesss Research Papers


om our Shanghai GM financial results. The increasing disposable incomes and China people thirst for luxury goods would push up the demand for the product. Potential competitions from are kept minimal ... g technique and the market is far from saturation. Market penetration pricing would be set for this luxury good made affordable and promotional activities would make an impact launch in China's major ...

(10 pages) 557 0 4.2 Feb/2005

Subjects: Businesss Research Papers

Price Elasticity

opposite end of the spectrum is price inelasticity. If the item is not a necessity, per say it is a luxury item or the item can be replaced or substituted for a similar item the consumer will not buy ...

(2 pages) 181 0 3.0 Jan/2006

Subjects: Social Science Essays > Economics

Cultural Aspects of marketing strategies

roductitself, pricing, promotion, distribution or also services. Good examples for thisstrategy are luxury goods like e.g. BMW. The BMW marketing managers perceivestheir customers that driving a BMW g ... s not fulfill all needs a buyer has.A simple example: building made with precast concrete slabs vs. luxury villa.Standardized buildings made with precast concrete slabsFulfillment of needs:The physiol ...

(26 pages) 354 0 4.7 Jun/2006

Subjects: Businesss Research Papers > Marketing

Inelastic supply and demand of super bowl commercials

ll fall. This is affected by how many close substitutes there are for the good and if the good is a luxury good (jewelry) or a necessary good (food). If the price of a certain type of cheese increases ...

(3 pages) 54 0 0.0 Mar/2007

Subjects: Social Science Essays > Economics > Foreign & International Economics

Case Study LVMH, Strategy and future: Diversification.

IONS & STRATEGIES.8 7.0 CONCLUSION9 8.0 APPENDICES11 Appendix 1: Porters 5 Forces11 Appendix 3: Luxury Goods Group & Brands Top Ten Competitors13 Appendix 4: Industry Map*.14 Appendix 5: Finan ... h some future recommendations that can be implemented in order for LVMH to remain successful in the luxury industry. In order to determine the key strategic issues a number of analysis tools were appl ...

(22 pages) 876 1 4.7 Mar/2007

Subjects: Businesss Research Papers > Case Studies

Roman world and christianity

peror Diocletian helped stabilize Rome's economical by turning to east which was good for trade and luxury goods and added more architectural thoughts by constructing a palace and the largest baths. A ...

(2 pages) 17 0 5.0 Feb/2008

Subjects: Humanities Essays > Religion & Faith

Trading up

goods he/she is purchasing, therefore is willing to spend more money than he/she usually would. The luxury products previously targeted at elite now are available for a middle class market. The old lu ... now are available for a middle class market. The old luxury products are being replaced by the new luxury defined by high quality and design but more prices accessible. In the following report, I am ...

(6 pages) 25 0 0.0 Mar/2008

Subjects: Businesss Research Papers > Marketing


Roll No. 101 - 105 Marketing Term Project BEST PRACTICES�INTRODUCTIONGetting to know luxury"Why do I need to know how the watch market is doing? I'm in the business of luxury"- Partick ... to know how the watch market is doing? I'm in the business of luxury"- Partick Heiniger, CEO, RolexLuxury brands have often been associated with the core competences of creativity, exclusivity, craft ...

(12 pages) 191 0 5.0 Mar/2008

Subjects: Businesss Research Papers > Marketing

Realistic Business Improvements within Marketing ---A case study of Samsonite Corporation

industry has experienced increasing production costs and stiffer competition, especially in the non-luxury, high-volume, and low-price segment (RobSearch, 2006). Various factors such as the increase i ... use of the higher potential volume of upscale customers. Those three combined represent the largest luxury market, equal to the Americas, Europe and Japan. In less than 10 years they will be 1.5-times ...

(11 pages) 31 1 4.5 Oct/2009

Subjects: Businesss Research Papers > Marketing

Rental Fashion

May 2010Rental FashionLuxury bag-rental serviceHow Luxury Rental Company canSucceed in a changing marketXinyu Chen 1481683 ... amental changes in Consumers and Channels 6Rental fashion: From our research 8Wining strategies for luxury rental player 10Conclusion 11References 13IntroductionThe 2008 global economic crisis has cer ... s certainly changed the economic landscape, and also fundamentally altered the behavior of numerous luxury fans, which are now learning to curtailing luxury expenditures and saving more. However, many ...

(9 pages) 6 0 0.0 Aug/2011

Subjects: Businesss Research Papers > Marketing


s, luggage, briefcases, accessories, and apparels for both women and men. We are in the industry of Luxury goods. The reason for why we choose this market is that we see a great prospect in the future ... decide to enter Chinese market based on its great economic factor and market potential.Overview of Luxury Goods MarketThe USA has become one of the world's largest exporters. Last year, the USA finis ...

(12 pages) 1 0 0.0 Apr/2013

Subjects: Businesss Research Papers > Management

Food and Class

stance between the rich and poor continues to grow, the freshest, most nutritious foods have become luxury goods that only some can afford. The wealthy will always eat well. It is the poor and working ...

(8 pages) 3 0 0.0 Jun/2013

Subjects: Social Science Essays > Sociology


BRM681RESEARCH PROPOSALBM7001CFCustomers' Preferences on Counterfeits Brands;The Impact on Luxury BrandsBY:Nurulfatihah binti Jamali 2013620598Nurul Fatihah bt Zainal Abidin 2013809296Nurul A ...3.4 Plan for Data AnalysisReferencesACKNOWLEDGEMENTINTRODUCTION1.1 Background of studyThe luxury market in global area is projected to increase at 170 billion euros which promising an annual ...

(16 pages) 4 0 0.0 Mar/2014

Subjects: Businesss Research Papers