Essays Tagged: "Malaysia -Singapore Airline"

Marketing plan for malaysian airlines

HIGHER NATIONAL DIPLOMA IN COMPUTING AND BUSINESS APPLICATIONMARKETING PLAN FOR MALAYSIAN AIRLINE SYSTEM BERHADPrepared For : Datuk Mohamed Nor YusofPrepared By : Amit Sharma and P ... year)5.Strategy6.Tactics7.Action Plan8.Controls9.Contribution of eMarketing1.0 Executive summaryIn Malaysian airlines marketing plan, we have highlighted its key areas by examining its strength and w ... n massive growth in e-marketing , its contribution has been discussed.2.0IntroductionThe history of Malaysian Airline System Berhad can be traced back in May 1947, when a charter service was started f ...

(12 pages) 741 0 4.6 Dec/2003

Subjects: Businesss Research Papers > Marketing