Essays Tagged: "market segment"

Boeign and Airbus.

may be using this as a strategy to put off competitors, such as Airbus, from entering into this new market segment and, therefore, maintaining their dominance in all the current segments.Question 2.Wh ... apacity aircraft.The demand estimates could become reality, however there is a possibility that the market will change in a different way than Airbus' anticipates and the super jumbo will not be desir ...

(3 pages) 281 0 2.4 Aug/2003

Subjects: Businesss Research Papers

Hewlett Packard Computer Systems organisation: Selling to Enterprise Customers.

ter Systems Organization (CSO), implemented a new sales approach to capitalise on the company's new market position. In 1994, the strategy turned out to be very profitable as HP's business grew by 40% ... s could be refined. Indeed, HP remains stuck on the downstream and middle stream businesses of this market segment. At the same time, content value providers and solution-providers position themselves ...

(19 pages) 474 1 4.2 Dec/2003

Subjects: Businesss Research Papers > Case Studies > Computer and Electronics Companies

Marketing Strategy for Mikes Bikes.

any located in Erewhon. They currently produce one bike, a mountain bike. They compete for the bike market in Erewhon with three other bike companies of similar size and producing similar bikes. BestB ... mpanies of similar size and producing similar bikes. BestBikes have identified a number of unserved market segments (Racers, Leisurers, Commuters and Kids) in the bike market, and have analysed the po ...

(1 pages) 116 2 1.5 Dec/2003

Subjects: Businesss Research Papers

A business project for the servicescape design of a Chinese restaurant

s, which should be reflected in the servicescape design as well as the management.Defining Targeted Market SegmentThe targeted customers contain:local residents who are interested in Chinese dishes as ... .Bitner, "Servicescape: The impact of Physical Surroundings on Customers and Employees," Journal of Marketing 56 (April 1992), pp. 57-71The vertical dimensions of the above table suggest that organiza ...

(7 pages) 130 0 2.2 Jan/2004

Subjects: Businesss Research Papers > Marketing

Battle of the brands:Honda Accord vs. Toyota Camry - marrket analysis', strategies, a critique, and results of the autos.

y have battled each other and strived to differentiate themselves. By taking a closer look at their market, strategy and results, it will be clear that they are facing fierce competition.The Market - ... competition.The Market - Accord and CamryBoth the Honda Accord and the Toyota Camry are in the same market segment of midsize sedans. More specifically, they both include sporty, luxurious, and practi ...

(5 pages) 276 2 4.3 Mar/2004

Subjects: Businesss Research Papers > Markets & Exchanges

Definitons of key terms in business studies...

s - trade collectively.*Fixed Cost - Those costs, which, in the short run, do not vary with output.*Marketing - The business function that aims to link the business to the customer and aims to get the ... he business to the customer and aims to get the right product to the right place at the right time.*Market Segment - A part of the market for a product made up of consumers sharing common characterist ...

(2 pages) 62 1 5.0 Mar/2004

Subjects: Businesss Research Papers

Product marketing - the wet shave Market

Introduction & BackgroundAs the marketing manager for Wilkinson Sword I have been asked to prepare a report to explain the reasons w ... k at Gillette's product and branding strategies and consider how these impact other elements of the marketing mixGillette have launched their new product, it's a partially new product called the Mach ... d new consumer needs, Gillette must have accessed competitor activity and realised a decline in the market of there existing products. There existing razor had gone through the product life cycle, it ...

(7 pages) 340 0 4.0 May/2004

Subjects: Businesss Research Papers > Marketing

An investigation into strategic marketing models and processes using British Airways' Concorde.

An investigation into strategic marketing models and processes using British Airways' Concorde.Author: Neil CogdellReport: Marketing ... d processes using British Airways' Concorde.Author: Neil CogdellReport: Marketing assignmentModule: Marketing ManagementModule Tutor: Reshad GhoorunCourse: Diploma in Management StudiesAwarding Bodies ... ic UniversityDate 13th January 2004Contents Page1.0 Introduction 21.1 Information used for Concorde marketing strategy 22.0 BA and Concorde business objectives 33.0 Where is Concorde - Product Lifecyc ...

(17 pages) 323 0 3.0 May/2004

Subjects: Businesss Research Papers > Marketing

Dewars- Analysis of the Integrated Marketing Plan

d faces the real possibility of extinction if it does not act quickly to appeal to a newer, younger market segment. Although the existing target group remains both loyal and profitable to the company, ... th Scotch whisky and gin. The company employs 10,000 people.The United States is the company's main market for the product. While it is profitable, it is also the one in which legal constraints with r ...

(11 pages) 439 0 4.0 Jun/2004

Subjects: Businesss Research Papers > Marketing

Dewar's Marketing Communications

Dewar's Marketing Communications ... For stopping a fifteen year decline of its market - since late seventies, Dewar's brand-name needs "urgent" repositioning, for becoming desirab ... whisky segment, part of the broader, family-of-categories slice, of the larger, alcoholic beverages market, has continuously diminished, reducing to barely 15 million consumers (8% of the adult popula ...

(11 pages) 109 0 4.3 Jun/2004

Subjects: Businesss Research Papers

The marketing strategies

The Marketing Strategies This section of the marketing plan provides the marketing objective, the select ... eting plan provides the marketing objective, the selected target market, the selected services, our marketing statement and our promotional recommendations. Goals tell were a business wants to go; str ... est costs of production and distribution so it can price lower than its competitors and win a large market share. Differentiation Here the business concentrates on achieving superior performance in so ...

(72 pages) 1852 2 3.8 Jun/2004

Subjects: Businesss Research Papers > Marketing

E-Commerce Market

E-commerce Market The firm's objectives can be met and a go-ahead is suggested subject to addressing the recomm ... met and a go-ahead is suggested subject to addressing the recommendations. Macrosegmentation of the market identified machinery, wood, base metals and plastics as target markets for the firm.Revenue e ... , wood, base metals and plastics as target markets for the firm.Revenue expectation based on a 0.4% market share is $329,000. Break even is $259,000 and requires contributions from 17 customer project ...

(6 pages) 528 0 4.2 Jul/2004

Subjects: Businesss Research Papers > Marketing

The old image of elderly person on being one, who is in firm, stays at home, and leads a thoroughly depressing life is rapidly changing as an image of the 21st century.

Gray MarketThe old image of elderly person on being one, who is in firm, stays at home, and leads a thoro ... eau of Labor Statistic estimation. By 2030, 20 percent of the U.S. population will be elderly.Older market control 50 percent of discretionary income and spend more than 60 million. The mature market ... iscretionary income and spend more than 60 million. The mature market is the second fastest growing market segment in the United States, lagging only behind the baby boomers. Such dramatic growth can ...

(3 pages) 74 0 5.0 Nov/2004

Subjects: Businesss Research Papers > Case Studies

ProductAnalysis. Kelloggs Cornflakes

12.2 Core product. 12.3 Actual product. 12.4 Augmented product. 22.5 Competing products. 23. Target marketing Strategy. 23.1 Market segment. 23.2 Market targeting. 23.3 Positioning. 34. Consumer buyer ... 3List of references. 5Appendices. 6Appendix 1. Current life-cycle stage 6Appendix 2. Differentiated marketing strategy 7Appendix 3. Brand position strategy. 8Appendix4. Communicating Kellogg's chosen ...

(4 pages) 214 0 4.0 Jan/2005

Subjects: Businesss Research Papers > Marketing

British Airways - Managing Change

larly as a consequence of European deregulation. The subsequent evolution of a 'low cost' no frills market segment which engenders significant improvements in operating costs, has disturbed the balanc ... advantage'. Consequently, a number of established airlines have found it necessary to rethink their market positions and manage change in order to survive.IntroductionThis report aims to establish the ...

(12 pages) 653 0 5.0 Jan/2005

Subjects: Businesss Research Papers

General role of Operations at Mercedes-Benz Buses and Coaches Division, the contribution to the overall organizational strategy and the impact of operations upon the competitive performance

f several foreign-capital production and assembly facilites in Turkey, increased competition on the market place. Today, Bus Companies in Turkey are competing mainly on the basis of price, quality and ... veloped by operations in order to fulfill the customer expectations and successfully compete in the market segment.This research consists of two main chapters. At the beginning, a short introduction a ...

(10 pages) 171 1 4.2 Mar/2006

Subjects: Businesss Research Papers > Case Studies > Automotive Companies

Various research into different types of markets and also a bit about questionnaires.

not be entirely relevant to your study but you may be able to mondify it to suit your specification.Market ResearchThe term "market" means the meeting place between customers and suppliers - i.e. wher ... e goods are traded. It also describes the type of product being bought or sold, e.g. the global oil market.- Mass markets sell ordinary things to very large numbers of people at quite cheap prices. It ...

(2 pages) 37 0 3.0 Mar/2006

Subjects: Businesss Research Papers > Marketing

Leadership Styles: VisionTech

As we have described throughout the past weeks, VisionTech is a consulting company specialized in marketing strategies. Due to this, VisionTech's primary focus is on performing effectively, not only ... effective based on that we are addressing a specific business that services the needs of a specific market segment where number one: we have a small organizational structure; and two: every employee h ...

(2 pages) 62 0 5.0 Jun/2006

Subjects: Businesss Research Papers > Case Studies

Case Study Report-GM on Star

OF 1997 6PART TWO KEY PROBLEMS 7PART THREE SITUATION ANALYSIS 93.1 THE U.S. ECONOMY 93.2 TELEMATICS MARKET ANALYSIS 103.3 CUSTOMER ANALYSIS 113.3.1 POTENTIAL CUSTOMERS 113.3.2 MARKET SEGMENT & CUS ... 17OBTAIN THE GOVERNMENT AND SOCIAL SUPPORT 17INTEGRATED OTHER SUBSTITUTIVE SERVICE COMPANIES 184.5 MARKETING PLAN: 184.5.1 MARKETING MIX 18ADD A NEW SERVICE FOCUS--CONSULTING FOR AUTOMOBILE COMPANIES ...

(21 pages) 319 0 3.4 Jun/2006

Subjects: Businesss Research Papers > Marketing

Export Marketing----A Scottish biscuit Company exporting plan

AbstractIn this essay, I am going to make an export marketing plan for a Scottish biscuit manufacturer, which is a medium size firm with no foreign acti ... acturer, which is a medium size firm with no foreign activities so far, and it is the leader in its market in Scotland with its high quality products and premium pricing. Then it is considering export ... ts and premium pricing. Then it is considering export of its goods in the rest of Europe.The export marketing plan can help the firm to bring all relevant marketing instruments together in a productiv ...

(13 pages) 228 0 5.0 Aug/2006

Subjects: Businesss Research Papers > Marketing