Essays Tagged: "Market segmentation"

Marketing Research- Starbucks vs. Coffee Beans

Market segmentation is defined as the process of dividing a market into distinct subsets of consumer ... s with common needs or characteristics and selecting one or more segments to target with a distinct marketing mix (Schiffman, Bednall, Cowley, O'Cass, Watson and Kanuk, 2001). Different companies have ... d Kanuk, 2001). Different companies have different abilities that enable them to serve their target market better, which is why some companies choose to focus much of their attention to specific segme ...

(5 pages) 1056 2 4.1 Mar/2002

Subjects: Businesss Research Papers > Case Studies

Marketing analysis of Excalibur, restaurant sport bar producer.

MARKET ANALYSISExcalibur is faced with the exciting opportunity of being the first-mover in the rest ... mbined with the growing interest in female sports, has been proven to be a winning concept in other markets and will produce the same results in Atlanta.Market SegmentationWe see Excalibur as appealin ... long, late night hours of operation will help Excalibur lend itself to multiple segment appeal. Our market segmentation scheme allows some room for estimates and nonspecific definitions.1.College Stud ...

(5 pages) 235 0 2.7 May/2002

Subjects: Businesss Research Papers > Marketing

Report on advantages and aspects of advertising

advertisement campaign?To start off, when your company is just becoming established in the British market, consumers will have no knowledge of your product, we must encourage or persuade the consumer ... ll a similar product or overseas companies that sell in Britain so Pakanawa can analyse the British marketing strategy and improve upon it.Market Segmentation is also another factor to take notice of. ...

(6 pages) 440 2 4.6 Nov/1997

Subjects: Businesss Research Papers > Marketing

Concept of Market Segmentation, Targeting and Positioning. Market Segmentation apply on Hotel and Personal Computer.

Market SegmentationMarket Segmentation means breaking down the total market into self contained and ... gments. Accurate segmentation allows the firm to pinpoint selling opportunities and to tailors it's marketing activities to satisfy on consumer needs.Through the process of market segmentation, there ... phical, location, buying habits and other characteristics as well, we can focus on the parts of the market that it can serve best and make great profit.Importance of Market SegmentationDue to the fact ...

(8 pages) 966 0 3.8 Nov/2003

Subjects: Businesss Research Papers > Marketing

Marketing Plan - Mouth Wash.

TO:MARKETING DIRECTORFROM:MARKETING MANAGERDATE:26TH AUGUST 2003RE:PROMOTIONAL STRATEGY: MAXI-FRESH MOU ... AUGUST 2003RE:PROMOTIONAL STRATEGY: MAXI-FRESH MOUTHWASH1.0 INTRODUCTION-The Malaysian oral hygiene market consists an estimated 2million users with an estimated market size of RM30, 500, 000.00-Relat ... with an estimated market size of RM30, 500, 000.00-Relatively matured market with minimum players. Market leader, Listerine, Oral-B.-Purpose of the proposal is to recommend marketing and promotional ...

(2 pages) 73 0 0.0 Mar/2004

Subjects: Businesss Research Papers > Marketing

Guideline document for current trends in market segmentation and customer dynamics, marketing research techniques as well as consumers' attitudes for board games and puzzles market.

ar needs and requirements (homogeneous) will have significant implications for the determination of marketing strategy (Jobber 2001). Marketers can achieve this identification by categorising these in ... as well as ever-changing environmental factors may influence the variables of which the process of market segmentation is based on. In appendix 1 we can observe the typical bases for segmentation of ...

(7 pages) 355 0 3.7 Mar/2004

Subjects: Businesss Research Papers > Marketing

Levi's marketing strategy in relation to Type I Jeans model.

The Marketing Plan.1. Executive summary.2. SWOT analysis.3. Objectives and issues.4. Marketing strategy. ... on.6. Action programmes.7. Appendices.1. Executive summary.1. Analyse Levi's targeting of the jeans market with respect to:- product- price- place- promotion2. Using independent quantitative survey to ... ce- promotion2. Using independent quantitative survey to analyse and compare the validity of Levi's marketing strategy in respect of market segmentation and promotion appeal.3. Analyse and comment on ...

(14 pages) 644 0 3.7 Mar/2004

Subjects: Businesss Research Papers > Marketing

What conditions do you feel must be satisfied in order that market segmentation is effective? State the advantages and limitations of market segmentation with particular reference to consumer goods.

What conditions do you feel must be satisfied in order that market segmentation is effective? State the advantages and limitations of market segmentation with p ... sumer goods. Compare and contrast your findings with proposed theories and justify your conclusions.Marketers recognized long ago that products and services couldn't be "all things to all people." Buy ... e different taste, interest, goals, lifestyles, and so on. Among other things, the emergence of the marketing concept and the recognition of consumer needs and wants led marketers to think in terms of ...

(7 pages) 392 0 3.7 May/2004

Subjects: Businesss Research Papers > Marketing

What can we do if there is a new product that you need to promote to the market.

TableNumber Content Pages1 Executive Summary2 Business Profile3 Product Introduction4 Target Market4.1 Market Segmentation4.2 Target Marketing4.3 Market Positioning5 SWOT Analysis5.1 Strengths5 ... keting4.3 Market Positioning5 SWOT Analysis5.1 Strengths5.2 Weaknesses5.3 Opportunities5.4 Threats6 Marketing Objectives7 Marketing Strategy7.1 Product7.2 Price7.3 Place7.4 Promotion8 Financial Budget ...

(16 pages) 556 0 4.0 May/2004

Subjects: Businesss Research Papers > Marketing

Marketing Communication Brief: Toyota Prius 2004-2005 plan [Draft version]

Year 2004 - 2005Toyota Prius: Integrated Marketing Communication Brief[DRAFT VERSION ONLY]Stanley C.T. NgToyota Motor Corporation, Australia. ... ia.1 Table of ContentsPage1. Table of Contents 22. Executive Summary 63. Introduction 74. Review of Marketing Plan 74.1. The Automobile Market 74.2. Toyota: SWOT Analysis 114.3. Consumer Behaviour Ana ... Analysis 124.4. Competitors Analysis 144.5. Toyota Prius: Product Descriptions 154.6. Toyota Prius: Market Segmentation and Target Market 164.6.1. Demographic 184.6.2. Psychographics 194.6.3. Geograph ...

(65 pages) 1144 1 3.3 May/2004

Subjects: Businesss Research Papers > Marketing

Unique Senior Services

0000, which will enable Carol to devote her attention to this business on a full-time basis.AnalysisMarket SegmentationA SWOT analysis (see Appendix: A1- Market Segmentation) was performed on the mark ... ppendix: A1- Market Segmentation) was performed on the market and aimed to identify USS's potential market penetration. One of USS's great strengths is that there are no direct competitors in London, ...

(10 pages) 63 0 4.6 Jun/2004

Subjects: Businesss Research Papers > Case Studies

Sterling Marking Products Ing.

ity of Sterling's international expansion via exporting, licensing and branching.SITUATION ANALYSIS:Market Segmentation (SWOT)Strengths-Significantly higher market demand than in Canada (162k-192k vs. ... ly integrationOpportunities-Sterling's high quality Mark Maker could dominate the current poor seal market-Sterling's computer technology may be attractive to suppliers due to its efficiency and effec ...

(4 pages) 82 0 4.3 Jun/2004

Subjects: Businesss Research Papers > Case Studies

Fairmont Chateau Lake Louise

l surrounding into profits. The many issues facing CLL today include the declining Asian tour group market, due to the 1997 Asian economic crisis, the concentrated, summer and winter, seasonal demand, ... al increases CCL's long-term profitability regardless of its highly volatile business cycle.AnalysisMarket SegmentationA SWOT analysis (see Appendix: A-Market Segmentation SWOT) was performed on the m ...

(12 pages) 100 0 4.2 Jun/2004

Subjects: Businesss Research Papers > Case Studies

Market segmentation for passenger motor vehicles

4. Market segmentation strategies4.1 Market segments of passenger motor vehiclesPassenger Motor Vehicle ... ts are companied with other factors include price, image and the amount of extra accessories. These market segments have different brands competing against each other and Daimler Chrysler's Mercedes-B ... ompeting against each other and Daimler Chrysler's Mercedes-Benz is under the luxury segment of the market, while having competitors such as Jaguar and BMW.4.2 Relevant domestic variableso Demographic ...

(4 pages) 237 0 4.0 Aug/2004

Subjects: Businesss Research Papers > Marketing

Marketing segmentaion for the hummer suv

The HummerTable of ContentsIntroductionMarket segmentationAIM General and Segmentation IssuesDecision and OpinionThis case present the curr ... ep originally designed for the military and the new civilian vehicle H2 Hummer. Trying to find some marketing strategies to help the new hummer H2 to raise its sales and face the competition in the ma ... the design and manufacture of light and medium duty trucks, since the company entered the civilian market AM hand all the marketing and distribution responsibilities to the GM. The company has been b ...

(5 pages) 101 0 4.6 Oct/2004

Subjects: Businesss Research Papers > Case Studies > Automotive Companies

Case History - DELL. This case study has been created by the author, analysing DELL's business model.

ContentsCase History 2Introduction 2Key Marketing Principles 3Application 4Justification 6The Direct Business Model 7Harnessing the Internet ... Business Model 7Harnessing the Internet 7Low-Cost Leader 7Market Segmentation 8Business-to-business Market 9Customer Relationships 9Sales and Marketing 10Conclusions 10Appendix 1 11Appendix 2 12Append ... ch, Dell Computer has experienced an upward path until today that is the leading company in the PCs market worldwide dominating over its main competitors (see Appendix 1). Dell Computer Corporation op ...

(10 pages) 723 0 5.0 Oct/2004

Subjects: Businesss Research Papers > Marketing

Market Segmentation

Executive Summary:What conditions do you feel must be satisfied in order that market segmentation is effective? State the advantages and limitations of market segmentation with p ... sumer goods. Compare and contrast your findings with proposed theories and justify your conclusions.Marketers recognized long ago that products and services couldn't be "all things to all people." Buy ... e different taste, interest, goals, lifestyles, and so on. Among other things, the emergence of the marketing concept and the recognition of consumer needs and wants led marketers to think in terms of ...

(10 pages) 573 1 3.8 Oct/2004

Subjects: Businesss Research Papers > Marketing

Factors to Website Success

n a dynamic website.Understanding consumer behaviors assists businesses in choosing the appropriate marketing and advertisement strategies. Consumer's behavior is influenced by environmental factors s ... d there are several ways to analyze their patterns of shopping online. Very large companies may use market segmentation which divides consumer markets into logical groups. The process requires compute ...

(3 pages) 171 0 4.8 Nov/2004

Subjects: Science Essays > Computer Science

Marketing Communications Plan for Consumer Electronics

EXECUTIVE SUMMARY 6APPLE COMPUTERS 6MARKETING AND COMMUNICATIONS OBJECTIVES 6TARGET MARKET 7TACTICS 8ACTIONS 8SITUATION ANALYSIS 9HI-FI ... OGNITION" 12ADVISER "INFORMATION SEARCH" 13DECIDER, PURCHASER AND END USER 13BRAND LOYALTY 13TARGET MARKET/MARKET SEGMENTATION 14COMPETITION 15SONY 15TECHNICS 15DENON 15YAMAHA CORPORATION 15DISTRIBUTI ... IS 17POLITICAL FACTORS 17ECONOMICAL FACTORS 17SOCIAL FACTORS 18TECHNOLOGICAL FACTORS 18OBJECTIVES 19MARKETING OBJECTIVES 19SHORT-TERM 19LONG-TERM 19COMMUNICATIONS OBJECTIVES 20SHORT-TERM 20LONG-TERM 2 ...

(38 pages) 719 1 4.7 Jan/2005

Subjects: Businesss Research Papers > Marketing

Analysis of an E-business

the Futureshop e-commerce website is to be at an international level of business and to enhance its marketing capabilities. Our team analyzed the website of Futureshop. This company's presence on the ... vities and the revenue model being used. An examination of the various methods they use in order to market and promote their website was conducted. This was achieved by looking into aspects of market ...

(1 pages) 138 1 2.3 Feb/2005

Subjects: Businesss Research Papers