Essays Tagged: "market segments"

Ray Kroc and McDonald's Marketing Strategy

or McDonald's to reach its goal of 'par excellence', it must use the full meaning and definition of marketing. Marketing is giving the target market what they want, when and where they want it, at a p ... onald's to achieve its 'par excellence', they must focus on the fact that there is an ever changing market and that the wants and needs of consumers are constantly changing. Since McDonald's has been ...

(3 pages) 513 1 3.5 Dec/1996

Subjects: Businesss Research Papers

Marketing analysis of Excalibur, restaurant sport bar producer.

MARKET ANALYSISExcalibur is faced with the exciting opportunity of being the first-mover in the rest ... calibur is faced with the exciting opportunity of being the first-mover in the restaurant sport bar market. The consistent popularity of female achievements, combined with the growing interest in fema ... mbined with the growing interest in female sports, has been proven to be a winning concept in other markets and will produce the same results in Atlanta.Market SegmentationWe see Excalibur as appealin ...

(5 pages) 235 0 2.7 May/2002

Subjects: Businesss Research Papers > Marketing

Harley Davidson case analysis -- with IFE, EFE, CPM, and TOWS matrix...

d to the general public an expanding line of motorcycled and branded products and services selected market segments"Company Vision Statement:"Harley-Davidson is n action-oriented, international compan ... an 12.73% increase in 1998Harley-Davidson ended 1999 with a 6.5% share of the European Heavyweight market and a 19.6% share of the Japan/Australian heavyweight market.Marketing Audit:Joint Venture:&m ...

(6 pages) 1100 0 2.8 Feb/2003

Subjects: Businesss Research Papers > Case Studies > Automotive Companies

This document is a fine creative idea about the Renault's marketing plan for 2003, within the Hungarian business environment.

EXECUTIVE SUMMARYThe marketing strategy of Renault Hungary aims to increase its market share by 10% and its sales revenue ... Renault Hungary aims to increase its market share by 10% and its sales revenues by 15 to 20% in all market segments throughout the year 2003.The objectives of the company can be achieved by introducin ... nd exterior design, we continued focusing on traditional attributes, such as safety and comfort.The marketing plan consists of several elements that are provisional and perhaps negligible in case work ...

(42 pages) 629 2 4.8 Mar/2003

Subjects: Businesss Research Papers > Marketing

Palm Economy: Future of Palm Inc.

t was fast and easy. PalmPilots quickly attained a dominant share of the personal digital assistant market. US Robotics acquired Hawkins company Palm Computing in 1995 and US Robotics subsequently was ... n the personal digital assistant industry. After the spin-off, Palm Inc. wanted to focus on the new market segments in the personal digital assistant technology, which were licensing the Palm OS, targ ...

(5 pages) 215 0 3.0 Apr/2003

Subjects: Science Essays > Technology

Marketing Strategy for Mikes Bikes.

any located in Erewhon. They currently produce one bike, a mountain bike. They compete for the bike market in Erewhon with three other bike companies of similar size and producing similar bikes. BestB ... mpanies of similar size and producing similar bikes. BestBikes have identified a number of unserved market segments (Racers, Leisurers, Commuters and Kids) in the bike market, and have analysed the po ...

(1 pages) 116 2 1.5 Dec/2003

Subjects: Businesss Research Papers

Marketing strategy of Red Bull

How should Red Bull market its brand in the future? I think, although Red Bull has been extremely successful in the past ... successful in the past, times have changed and we should change with it, otherwise we probably lose market share to the tremendous increased number of competitors in no time. My conclusion is that we ... competitors in no time. My conclusion is that we should focus more on older consumers and different market segments, than we do now.Red Bull always marketed its product to appeal to a broad range of c ...

(3 pages) 304 0 4.2 Jan/2004

Subjects: Businesss Research Papers

Harley-Davidson Corporation- Marketing Plan Paper. This essay discusses how Harley-Davidson's marketing strategy has overcome fierce competition from foreign companies.

the general public an expanding line of motorcycles, and branded products and services in selected market segments." Now in its 100th year, however, the ideal of owning an 'American Icon' has slowly ... sses related to product capacity and unfulfilled demand for their products2.Strategic Direction and Marketing ObjectivesHD has chosen the strategic direction of targeting a younger market that is tech ...

(5 pages) 814 0 4.4 Feb/2004

Subjects: Businesss Research Papers > Marketing

Guideline document for current trends in market segmentation and customer dynamics, marketing research techniques as well as consumers' attitudes for board games and puzzles market.

ar needs and requirements (homogeneous) will have significant implications for the determination of marketing strategy (Jobber 2001). Marketers can achieve this identification by categorising these in ... as well as ever-changing environmental factors may influence the variables of which the process of market segmentation is based on. In appendix 1 we can observe the typical bases for segmentation of ...

(7 pages) 355 0 3.7 Mar/2004

Subjects: Businesss Research Papers > Marketing

Contiki Tours : Marketing Strategy Analysis

n that offers packaged holidays to a variety of local and internationaldestinations. Their targeted market is limited by age. Clients must be between 18 and 35 years old.The analysis will focus on Con ... y age. Clients must be between 18 and 35 years old.The analysis will focus on Contiki *s Australian market for international holidays.Contiki have adopted a concentrated marketing strategy in identify ...

(2 pages) 78 0 0.0 Mar/2004

Subjects: Businesss Research Papers > Marketing

The Marketing Mix

AbstractThe concept of marketing is very broad. There are many things to consider when effectively introducing a product in ... ny things to consider when effectively introducing a product into the market. Most important is the marketing mix made up of the four P-s, which are the controllable variables in a marketing strategy. ... e controllable variables in a marketing strategy.The Marketing ConceptThere are many definitions of marketing. The better definitions are focused upon customer orientation and satisfaction of customer ...

(8 pages) 824 0 4.8 Mar/2004

Subjects: Businesss Research Papers > Marketing

Difference between marketing and sales

What's The Difference Between Sales & Marketing?Many people mistakenly think that selling and marketing are the same-they aren't. The mark ... and delivering the product into the hands of the customer.So, Selling is one activity of the entire marketing process.Selling is the act of persuading or influencing a customer to buy (actually exchan ... ng or influencing a customer to buy (actually exchange something of value for) a product or service.Marketing activities support sales efforts. Actually, they are usually the most significant force in ...

(3 pages) 163 0 4.3 Apr/2004

Subjects: Businesss Research Papers > Marketing

Marketing Distribution

Marketing DistributionThe assignment for workshop three is to find an internet article that discusse ... ts product. The students must also assess the importance of product and place in the development of marketing strategy and tactics in general.The company chosen for this analysis is none other than Ha ... the general public an expanding line of motorcycles, and branded products and services in selected market segments."(Harley Davidson Motor Company, 2002, p. 3) Now in its 100th year, however, the pub ...

(5 pages) 134 0 0.0 Jul/2004

Subjects: Businesss Research Papers > Marketing

Marketing Plan for Bilabong

Situation AnalysisMarket:The watch market is a highly established industry. Watches are positioned by style in the var ... ttribute of the watch (Faleiro). Many watch companies capitalize on most of all the different niche markets. For example, the Swatch Group which is a major player in all market segments with gross sal ... different watch brands that each position themselves on different fashion and price segments of the market (www.swatch.com). However, Swatch Group has seen a decrease in profits in 2003, reflecting th ...

(15 pages) 348 1 4.1 Aug/2004

Subjects: Businesss Research Papers > Marketing

Market segmentation for passenger motor vehicles

4. Market segmentation strategies4.1 Market segments of passenger motor vehiclesPassenger Motor Vehicle ... ts are companied with other factors include price, image and the amount of extra accessories. These market segments have different brands competing against each other and Daimler Chrysler's Mercedes-B ... ompeting against each other and Daimler Chrysler's Mercedes-Benz is under the luxury segment of the market, while having competitors such as Jaguar and BMW.4.2 Relevant domestic variableso Demographic ...

(4 pages) 237 0 4.0 Aug/2004

Subjects: Businesss Research Papers > Marketing

International Marketing - Carlsberg plan to use the World Cup to test market of new product "Golden Goal Beer" at 6 countries

I. IntroductionCarlsberg's primary focus is the production, sale and marketing of beer, with secondary activities in soft drink and water production. Carlsberg's three k ... Carlsberg's three key markets are Western Europe, Eastern Europe and Asia.Carlsberg wants to become market leader in all markets and market segments where it operates by establishing majority sharehol ... ad diversity of tastes, personalities and lifestyles and ensures growth in all segments of the beer market. The portfolio is constantly strengthened through a clear branding strategy; with the Carlsbe ...

(22 pages) 302 0 5.0 Dec/2004

Subjects: Businesss Research Papers > Marketing

Business to Business Marketing. Industry: Laser Printer market

Table of ContentsIntroduction 4Market Environment 5Market Segments 11Product Offering 14Organizational Strength & Weakness 15Pr ... ........................................21Bowman's Strategy Clock.................................22Market Share......................................................23Sales Forecast.................. ... ..............................23Sales Forecast....................................................23Marketing Mix 24Product 24Price 27Placement 28Promotions 29Advertising 29Event Marketing 31Public Re ...

(19 pages) 309 0 4.0 Feb/2005

Subjects: Businesss Research Papers > Marketing

Dewar's Brand Repositioning

Dewar's Brand RepositioningDewar's was faced with a declining market among traditional Scotch whisky consumers. In addition, long-term consumption trends indicate ... spirits to lighter, lower alcohol beverages. Though Dewar's had a favorable brand image and growing market share, repositioning Dewar's to younger adults was very necessary for the brand to remain com ... aigns in order to take advantage of its past achievements, avoid confusion, target both old and new market segments, and fit for budget constraints. Firstly, Dewar's had made significant achiev ...

(3 pages) 104 0 1.0 Feb/2005

Subjects: Businesss Research Papers > Case Studies

Marketing report for Gillette Singapore

his report, to represent the Mach3 series.Mach3's competitive positioning in the local male shaving market is analyzed. Throughout the report, opinions - such as comments and recommendations, were mad ... and recommendations, were made based on analysis performed.Detailed analysis on Gillette's current marketing situation was done through using the EPISTLE for Macro analysis and Michael Porter's Five ...

(17 pages) 237 1 5.0 Feb/2005

Subjects: Businesss Research Papers > Marketing

A Marketing Mix

AbstractThe idea of marketing is very broad. There are many things to think about when successfully introducing a produc ... hings to think about when successfully introducing a product into the market. Most important is the marketing mix made up of the four Ps, which are the controllable variables in a marketing strategy.M ... any definitions which are focused upon customer orientation and satisfaction of customer needs. The marketing concept is the idea that firms should analyze the needs of their customers and then make d ...

(5 pages) 175 0 3.6 Mar/2005

Subjects: Humanities Essays