Essays Tagged: "marketer"

INTRODUCTION TO MARKET RESEARCH AND PLANNING. THE THEORY AND PRACTICE AND THE BENEFITS

search."Marketing research is the function which links the consumer, customer and the public to the marketer through information."A.M.A definition (McDonald And Gates'1996)Market research identifies i ...

(7 pages) 868 0 3.9 Jan/2003

Subjects: Businesss Research Papers > Marketing

Microsoft Internet Explorer A simple way to the World Wide Web!

municate with individuals around the globe. The businessman in China wants to talk to the corporate marketer in Atlanta, while the military husband overseas in Italy wants to keep in contact with his ...

(9 pages) 122 0 2.3 Mar/2003

Subjects: Science Essays > Computer Science > Internet and networking

Use the Marketing Techniques and develop a company dealing with the childcare industry in Malaysia

nt emphasized the importance of education and childcare and this create more golden opportunity for marketer to choose childcare service as their target market. The childcare service has its own targe ... size, density, location, age, sex, race, occupation and other statistics"(Kotler et al 2001, p121). Marketers stresses on demographic environment because it involves people and it make up the markets. ...

(13 pages) 117 0 5.0 May/2003

Subjects: Businesss Research Papers > Marketing

Cross Culture (MASS MEDIA).

r through the use of a selected medium. Through this, as previously I was saying that more and more marketer and advertiser are existed and more advertisement are been created. In addition, there are ...

(10 pages) 500 0 2.5 Jun/2003

Subjects: Social Science Essays > Communication Studies > The Media

A cross-cultural comparison of political attack ads in Brazil and the United States.

e". However, It was in 1960 with Janio Quadros, that Brazilians started to witness the rise of the "marketer", a character that would become one of the most controversial in the country's political sc ...

(13 pages) 165 0 4.0 Jul/2003

Subjects: Social Science Essays > Political Science

Business Ethics: The Enron Meltdown.

oon after in 1994, Enron North America began selling electricity and eventually becomes the largest marketer of electricity in the United States. Before the crisis Enron went through, the company had ...

(3 pages) 317 0 2.7 Jul/2003

Subjects: Businesss Research Papers > Case Studies

Marketing Law and Ethics: The Advantages and Disadvantages of Ethical Behaviour in Marketing.

Marketing Law and EthicsAssignment One - EthicsBeing ethical as a marketer has its advantages as well as its disadvantages. The 'negative' advantages are obvious, all ... not, by definition, counterproductive to profit, but may be beneficial to profit."Hypothetically, a marketer would need to accept the above statement as 'bible' in reference to the marketing mix, or r ...

(4 pages) 449 0 4.7 Sep/2003

Subjects: Businesss Research Papers > Marketing

How Children and family affect consumer behavior. The influence of children on purchase desisions.

sers know that the money is in the hands of the children. As their economic muscle grows, so does a marketer's focus. Understanding how and why a child influences purchasing decisions is important to ... ow and why a child influences purchasing decisions is important to marketing and business today. If marketers want to be successful they need to look to the children. Kids have a world of power in the ...

(13 pages) 566 1 4.8 Sep/2003

Subjects: Businesss Research Papers > Marketing

A description of the start of the COCA-COLA company.

rtson named the concoction Coca-Cola.The Coca-Cola Company is now the world's leading manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups. The company is based in ...

(1 pages) 95 3 4.0 Nov/2003

Subjects: Businesss Research Papers

Innovation is the key to product progress. How does a consumer make his or her decision? Model of consumer decision making? What is innovation? What is product progres?

"Innovation is the key to product progress."As marketers we must understand that the success of any product lies in the consumers that use it. If t ... l eventually disappear. Consumer behaviour is an essential tool in developing tactics. It helps the marketer understand what the consumer wants and how he makes his decisions.Forming of consumer behav ... stand. A market where the consumer is highly learned, selling of products is more of a challenge to marketers, and so they have to give importance to innovation. The decision process of a learned pers ...

(5 pages) 611 0 4.8 Dec/2003

Subjects: Businesss Research Papers > Marketing

Forecasting Market Demand.

IAccurately forecasting market demand is one of the most difficult and important things to do as a marketer. It is about generating numbers out of expectations, opinions, statements, prior patterns, ... out of expectations, opinions, statements, prior patterns, and a host of other subjective elements.Marketers use a lot of tools and techniques to forecast market demand for their products. ListenSoft ...

(1 pages) 452 0 2.7 Jan/2004

Subjects: Businesss Research Papers > Marketing

Research in Communications

date arguments.-It collects original, typically proprietary, information to meet an advertiser's or marketer's informational needs. Primary research is used when secondary research is either nonexiste ...

(3 pages) 220 1 4.0 Jan/2004

Subjects: Art Essays

VW Beetle - HBR Article

her on the accelerator heading for the future. Newsweek recently indicated that the new Beetle is a marketer's version of "Mission Impossible". This is due, in large part, to the fact that the positio ...

(4 pages) 169 1 5.0 Mar/2004

Subjects: Businesss Research Papers > Marketing

The role of promotion in marketing.

Promotion is one of the major "tools" used in Marketing. Marketers usually use promotion to communicate and inform the public of their product. Promotion is ... communicate and inform the public of their product. Promotion is also however used to influence the marketers target market usually via means of interpellation, promoting their product as better than ... oducts, or by changing the views, awareness, beliefs and feelings of perspective customers.When the marketer uses interpellation, he will be promoting his product with the help of someone famous for e ...

(6 pages) 17000 0 5.0 Apr/2004

Subjects: Businesss Research Papers > Marketing

Sales Promotion and Media Advertising: comparative analysis of two mark concepts

eting . Primary objective is to point the reasons leading this rising trend and its benefits to the marketer. In the following chapters, SP is defined, different types and methods, strategies and budg ... rategies and budgeting issues regarding promotional programs have been explained. Major benefits to marketers as well as customers are pointed following with advantages and disadvantages of todays adv ...

(22 pages) 597 0 4.0 Apr/2004

Subjects: Businesss Research Papers > Marketing

COKE IN THAILAND

with carbonated water. Coca-Cola was first offered as a fountain beverage by leading manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups, used to produce more tha ...

(10 pages) 120 0 3.3 May/2004

Subjects: Businesss Research Papers > Case Studies

Market research of the market potential of a chosen product, concentrating mainly on the primary research and developing a research methodology

ts of marketing (Malhotra and Birks (2003: p2)). "It links the consumer, customer and public to the marketer through information which is used to identify and define marketing opportunities and proble ...

(10 pages) 1243 0 4.0 Jun/2004

Subjects: Businesss Research Papers > Marketing

SUBJECT: Internet promotions within Renuzit's IMC

who purchase goods or services and are designed to provide them with an inducement to purchase the marketer's brand. Many promotion techniques are currently available and new ones are constantly evol ... nal forms of sales promotions can easily be used via the Internet also. In selecting a technique, a marketer must consider its suitability, compatibility with the brand's objectives, and budget parame ...

(2 pages) 57 0 3.0 Sep/2004

Subjects: Businesss Research Papers

Whirlpool Corporation - Case Study

I Situation AnalysisIndustryWhirlpool Corporation is a worldwide manufacturer and marketer of home appliances. It manufactures and markets mainly appliances and appliance-related pro ...

(7 pages) 303 0 5.0 Feb/2005

Subjects: Businesss Research Papers > Marketing

Focus Groups

Focus Groups Focus groups are a qualitative form of marketing research that can help a marketer assess consumer needs and feelings in a way that simple questionnaires can not. In a focus ... and concerns about the features of a product. Participants are usually paid a fee for their time. A marketer can gain valuable information such as gaining a customer's attitudes and determining advert ... deal with a consumers reaction to a product, whether it be good or bad. In today's ad-packed media, marketers need to worry about how consumers react to their advertising. Many marketers have set up f ...

(3 pages) 47 0 0.0 Mar/2005

Subjects: Businesss Research Papers > Management